Personally, I see the use in this type of advertising in general - many people have no idea what ATC is, or they think of it as a stereotype aerodrome tower. By rolling ads on TV
, people can see that a service such as ATC exists in the first place - and then you can draw some new, fresh talent that is almost desperately needed (in today's skies). But then again, I didn't see that ad, so I'm just hinting...
Also, these ads (and short documentaries such as the ones on the Discovery Channel) may serve a different purpose as well - when something happens in the skies, there's a lot of finger pointing around by people who have no knowledge of the finer workings of air transportation, the Who?, Why?, When? and What the...?
By hinting at the complexity of the system, one may show that things are not as simple as they seem from the outside.
To illustrate: just a few days ago, there was a bombastic article in the newspapers here: "Drama in the skies - near collision over Croatia!", "Almost a collision!" and the like - generally, something that'll get your attention pretty quickly.
Anyway, the article stated that an OU
aircraft had a "hair-raising, almost deadly pass" with a JP
aircraft, with only 300 m (1000 ft) between the two...
... It's not a significant issue, but the public gets a crooked image of aviation - and the public is the driving force of a country...
No plane, no gain.