The name "Claudia Nine" was indeed a temporary name in honor of the supermodel Claudia Schiffer who christened the aircraft (the first A346 for VS
). It was purely and simply one of Richard Branson's many marketing gimmicks - "cloud" being much more fitting to be crossed out and overwritten as Claudia. The name lasted about a month before the temporary decal was removed to reveal the permanent name of madam butterfly.
So long 701, it was nice knowing you.