Udo
Topic Author
Posts: 4288
Joined: Tue May 18, 1999 5:16 pm

Virgin Atlantic Renaming Of A340-600 G-VSHY?

Sun Jul 24, 2005 3:45 pm

I noticed Virgin Atlantic have re-named A340-600 G-VSHY from "Claudia Nine" to "Madam Butterfly". When exactly did it happen? Any idea about the reason? Was it planned to be a temporary name from the beginning?


"Claudia Nine"


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Photo © Paul Dopson - AirTeamImages
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Photo © Paul Dopson - AirTeamImages




"Madam Butterfly"


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Photo © Kjc Photography





Regards
Udo
Me & You & a Plane Named Blue...
 
sevenheavy
Posts: 927
Joined: Tue Mar 23, 2004 3:30 am

RE: Virgin Atlantic Renaming Of A340-600 G-VSHY?

Sun Jul 24, 2005 4:11 pm

Hi,

The name "Claudia Nine" was indeed a temporary name in honor of the supermodel Claudia Schiffer who christened the aircraft (the first A346 for VS). It was purely and simply one of Richard Branson's many marketing gimmicks - "cloud" being much more fitting to be crossed out and overwritten as Claudia. The name lasted about a month before the temporary decal was removed to reveal the permanent name of madam butterfly.

Regards,

SevenHeavy
So long 701, it was nice knowing you.
 
dogfighter2111
Posts: 1867
Joined: Tue Nov 09, 2004 3:02 am

RE: Virgin Atlantic Renaming Of A340-600 G-VSHY?

Sun Jul 24, 2005 4:56 pm

Yeah, what Sevenheavy said. You know how Branson has all of these funny Gimmics etc. On the A346 he even put 'Mine's Bigger Than Yours'.

Thanks
Mike
 
Ricci767
Posts: 148
Joined: Sat Mar 12, 2005 8:28 pm

RE: Virgin Atlantic Renaming Of A340-600 G-VSHY?

Sun Jul 24, 2005 9:23 pm

Richard Branson is a legend!! He is a marketing genius. I hope he never runs out of marketing ideas.
 
Udo
Topic Author
Posts: 4288
Joined: Tue May 18, 1999 5:16 pm

RE: Virgin Atlantic Renaming Of A340-600 G-VSHY?

Mon Jul 25, 2005 3:58 am

Thanks for all your info!


Regards
Udo
Me & You & a Plane Named Blue...