Found this Article today http://www.azcentral.com/arizonarepublic/travel/articles/0731tra07filla0731.html
Kayak, one of the most aggressive travel search engines, is frustrated by its inability to incorporate Southwest into its searches.
Southwest officials say their reluctance to participate with the travel search engines is not because they fear competition.
Out of all airlines why does Southwest Airlines, which is the top low-cost carrier in the nation, continues to refuse to allow its fares to be compared with those of its competitors on any third-party consumer Web site. (Expedia, Travelocity, Kayak, IATA, ect. ect.)
My two Cents/Euro/Pound/Yen. . . . In my opinion wouldn't WN make more money or increase their market? Internationally for that matter? If they were to post their fares/routes on third party sites? Below are my ideas of good and bad things if WN ever did post on third party sites . . .
Here are the good things WN could get out of it - -
More market, easier booking, vacation packages would be more available, advertisement of a paticular route(If the flight I purchased was overbooked or something late canceled, I can remember that WN had/or serves that city as well.), advertisement, advertisement, advertisement, mileage program would grow, WN would grow if they put their logo on ATA flights (CODE SHARING, MAINLY RIGHT NOW FOR THE HAWAII ROUTES!), INTL market growth (LOoking mainly at Mexico right here, and maybe Canada in like 10 years!), Does anyone know what type of market MEXICO carries for WN RIGHT NOW its Amazing!! Even though they don't fly to Mexico.).
IMAGINE Easy Jet and WN becoming an alliance - - the first LLC alliance???
Here are the negative POints - - -
Southwest's Fares are not really the cheapest in the long run, People would actually see how many connections/plane changes they have to run into VS the other airlines which most of the time are with in 40.00 price difference, the roughly .70 cents booking fee that third party sites charge drive WN to raise their fares, Overbooking on many flights, computer upgrades for the booking system. . $$$ . ATA would no longer be apart of WN because WN pushed them out of the market by publishing lower fares than them - -