Rudolf Wöhrl, head of the airline's supervisory board, the man who once bought dba for one Euro from British Airways and who has successfully turned around the airline talked about the company's latest development and future strategy.
He explained the links with Germania had to be terminated again due to different oppinions about the airline's product policy. Apparently Dr. Bischoff, head of Germania, wanted a "no-frills" approach all over (along with other changes). Wöhrl opposed that and insisted in offering on board service.
Here are some interesting quotes:
"You, the passengers will have to pay some 5 euros more per ticket if dba is to be "die beste Airline" (=the best airline) instead of "die billigste Airline" (= the cheapest airline) in the future."
"It will cost an extra 20 to 25 million euros per annum to offer you a quality product."
"You, the passengers, can now decide whether price alone is the determining factor in your choice of airline."
"If you feel that my staff and myself are mistaken, then please feel free to refuse a delicious dba chocolate heart on leaving the aircraft after your flight."
For all who don't know: dba offers one free drink and a snack on domestic and short European flights, plus a little more on longer flights. Magazines and newspapers are free as well. Here's a list:
Juices (apple, orange, tomato), Coca-Cola & Coca Cola light, Fanta (orange lemonade), Vittel mineral water, Bonaqua sparkling water, Jacobs coffee & tea, König Pilsener beer, red wine, white wine, prosecco Josello
Snacks (morning flights):
Pretzel Bread, marble cake
Snacks (on all other flights):
Funny Chips, pretzel sticks, Corny banana bar
Magazines & newspapers including "Die Welt, "Süddeutsche Zeitung", "Focus" and "Playboy" (!)
It's really amazing how Rudolf Wöhrl has turned around the longtime struggling company into a profitable airline. My opinion is he is absolutely right in offering quality at competitive fares. "No frills" is not everyone's favorite and dba shows how to be successful even without cutting everything in extreme ways such as certain low cost carriers do. Their latest expansion plans with additional aircraft and new routes seem to indicate they are doing really something right in these times.
I can only demonstrate my respect for Rudolf Wöhrl and his achievements.
Photo © Joseph Tonna
Photo © Sören Klinger