QuestAir
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AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:15 am

This talk about the US livery has got me thinking: should American Airlines re-do its livery as well? It has been around since 1968 (correct me if I'm wrong), yet it somehow never seems to look 'old'. I think since then United's gone through five paint jobs, in comparison. I'm curious as to see the general opinion of the A.net users.


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Fleet Service
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:17 am

I'm biased, but I think our livery is fine. Big grin

[Edited 2005-08-23 17:18:11]
Yes, I actually *do* work for an airline,how about you?
 
aa757first
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:20 am

You're right. It does not look old at all. Everytime you look at American's brand, it looks fresh and new. Whoever designed this corporate identity was a genius.

AAndrew
 
luv2fly
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:21 am

Oh you opened up a can of worms my friend. Though I agree it needs to be updated and brought into the 21st century.
You can cut the irony with a knife
 
legacy135
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:21 am

I think this is a very classic and timeless paint scheme, they hopefully are going to keep. We can see many others, changing something classic into worse and worse..... Delta, United, Avianca (Summa), SAS, Air Canada, Aerolineas Argentinas..... any many many more.
Actually this polished chrome look is one of my favorite paint scheme. Experience also shows us, that something looking brilliant at the very first view is something we get tiered about quite fast. So the AA look my not be the most exiting but still one of the best  Wink
 
7e72004
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:22 am

I think changing their livery is at the end of the list right now. They are more concerned about keeping the airline alive and making it profitable which I completely agree with. I don't think the general public cares either way. I like the current livery and as stated before in a prior post, it still looks new..even though it is 27 years old  Smile
The next generation of aircraft is just around the corner!
 
BMIFlyer
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:23 am

The AA colourscheme is one of the best known and recognised airline brands out there.

I think they should keep it  Smile


Lee
Sometimes You Can't Make It On Your Own
 
BigGSFO
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:24 am

I really like AA's current colors, however it would be great to update the font (italicized), and maybe update the eagle. But they definitely should keep the silver/red/white/blue scheme.
 
AirRyan
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:25 am

I'm a long time AA fan but I have to admit, I have never been too terribly crazy about their polished aluminum paint scheme. Often times it just looks sort of cheap on modern airliners like a 777 or what would be (or used to be) a 747.

I don't know what I would like better as I'm little of an artist, but I think they should begin with something like white on top and silver on the bottom with the current stripe and logo.
 
QuestAir
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:25 am

Quoting 7E72004 (Reply 5):
They are more concerned about keeping the airline alive and making it profitable which I completely agree with.

But United updated its scheme recently, and US Airways did even more recently, and both of those airlines are in bankruptcy. American is a lot better off financially then those two.
'Do we carry rich people on our flights? Yes, I flew on one this morning and I�m very rich.' - Michael O'Leary
 
flyinghippo
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:27 am

I thinkn AA's c/s is fine the way it is. Not many airlines in the world has the silver/polished c/s and the dirt doesn't show up as much as the white c/s that a lot of airlines use these days.

It is very recognizable, why change it?
 
7e72004
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:28 am

But why spend the money on changing a livery that really does not need to be changed? Maybe when the airline becomes more profitable but right now is definitley not the time.
The next generation of aircraft is just around the corner!
 
DCA-ROCguy
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:29 am

AA's paint scheme is timeless and classy. I don't think they need to update it. It looks as good on a 777 today as it did on the 707's I used to see at ROC in the '70s.

Jim
Need a new airline paint scheme? Better call Saul! (Bass that is)
 
777Purser
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:39 am

Paint adds more weight to the aircraft than people can even imagine. In times when saving fuel is a priority, adding unnecessary weight to the aircraft makes NO SENSE> We have removed coffee makers, ovens on some aircraft, magazine racks...anything to make the aircraft lighter. NO WAY WE ARE PAINTING OUR SILVER BIRDS. Plus, our brand is strong, "plane" and simple...American is to airline what Mortons is to salt. Get it? We are the strongest brand I think we should stick to it.
 
pawsleykat
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:42 am

I think a new, less shiny livery would be good. My eyes are still sore from that day at LHR. I was watching the AA 777 rotate on 27L and as I was watching it climb into the sky, it flew into the light of the sun and blinded me.
Although i do quite like the present livery.
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brightcedars
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:43 am

I hope they keep it as long as possible.

Maybe airplanes like the 787 will dictate an end to this livery because of not so polishable materials though. I however suspect they would then go for gray like they currently do for some areas.

It's timeless and distinct from all those white birds with a sticker.
I want the European Union flag on airliners.net!
 
MAH4546
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:46 am

They aren't changing their livery. Their livery saves them money. With the bare metal, they use minimal paint and save weight, which saves fuel costs, and it all adds up.

Also, just because an airline is in bad shape doesn't mean you don't introduce a new paint scheme. Airplanes must be repainted every few years, and all the new paint schemes as of late - NWA, UA, and US - have been more minimal than the old ones, which save airlines money.

Quoting 7E72004 (Reply 5):
making it profitable which I completely agree with.

Somebody hasn't seen AA's second quarter results.
a.
 
Mainliner
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:47 am

I wouldn't mind seeing the tail spiced up a bit, but keeping the AA emblem and not going to some stylized eagle. Maybe just a little bit more color would be nice. The cheatlines and polished aluminum fuselage still look great.
Every flight counts.
 
7e72004
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:49 am

i have heard of the second quarter results...just because they are making some money does not mean they should spend it on something that is NOT needed at this point.
The next generation of aircraft is just around the corner!
 
Alitalia744
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:50 am

The only livery i've seen comp'ed up that does any justice to American Airlines is R.P. Abraham's (taken from Airlineimage.com)

http://webzoom.freewebs.com/abrahamwings/AA%201.jpg
Some see lines, others see between the lines.
 
Greyhound
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 12:52 am

Quoting Alitalia744 (Reply 20):
The only livery i've seen comp'ed up that does any justice to American Airlines is R.P. Abraham's (taken from Airlineimage.com)

Wouldn't be so bad if it looked a little more blueish instead of that black color.
29th, Let's Go!
 
AZflyer
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 1:01 am

Quoting Aa757first (Reply 2):
Whoever designed this corporate identity was a genius.

The livery was designed by Vignelli Associates, New York (Massimo Vignelli). In my opinion, the livery is one of the most successful examples of the entire modernist movement in visual communications/corporate identity (1960s-70s, roughly). It accomplishes what modernism sought to do: par down visual elements to their most simple communicative form, creating a "timeless, universal visual style." Whether you like American's identity and brand image or not, it still seems surprisingly contemporary. And - as has already been pointed out - it's one of the most pragmatic schemes in its cost-efficiency. I'm still a huge fan.
 
Alitalia744
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 1:21 am

Quoting AZflyer (Reply 22):
The livery was designed by Vignelli Associates, New York (Massimo Vignelli). In my opinion, the livery is one of the most successful examples of the entire modernist movement in visual communications/corporate identity (1960s-70s, roughly). It accomplishes what modernism sought to do: par down visual elements to their most simple communicative form, creating a "timeless, universal visual style." Whether you like American's identity and brand image or not, it still seems surprisingly contemporary. And - as has already been pointed out - it's one of the most pragmatic schemes in its cost-efficiency. I'm still a huge fan.

Very good points - the same could be said for the now 30+ yr old AZ livery...
Some see lines, others see between the lines.
 
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Aloha717200
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 1:22 am

AA's livery should not change. It's now one of the few "unique" looking liveries among the legacies.

If AA were to redesign their livery, the replacement would never live up to what we have now.....it would only be yet another boring white w/painted belly scheme that always seems to get the cheatline wrong. Why torture ourselves by asking for a new AA scheme?
 
Tan Flyr
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 1:40 am

It is a classic timeless logo and c/s. Universally recognizable. Add the fact that is probably the lightest c/s around these days. And every pound counts when Jet-A is 1.85 per gallon.

To me it is on a par with several other world wide instantly known logos: Coke, GE, GM, Ford, Chrysler, Sony..just to name a few. All very classy in thier own unique way. And none have been altered in decades. The oldest probably being Coke and GE with Ford a bit later. I believe GM, Chrysler, and Sony all date from the early 60's.

A few other timeless logos that have not changed in decades: Pegasus for Mobil, the Texaco Star & T, The Chevrons for Standard of California.. you get the idea.
So since managment at AA has a heck of a lot of other issues to contend with, I seriously doubt messing with a good thing is anywhere on the horizon.
 
bongo
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 1:42 am

Quoting QuestAir (Thread starter):
AA: Time For A New Paint Scheme?

YES !!! They are late to do that.
MDE: First airport in the Americas visited by the A380!
 
kappel
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 1:51 am

Question is: how will it look on an 787, where there is no metal? I agree that the livery is awesome, but on an 787 it would be what.. grey? That would suck.

Quoting Alitalia744 (Reply 23):
Very good points - the same could be said for the now 30+ yr old AZ livery...

KL's has been the same for a while now (not counting the recent minor update of removing the white cheatline) and I really like it.
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tsaord
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 1:53 am

i dont think aa should change the c/s. it is very classy
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boeingfan71
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 1:56 am

personally in my opinion AA's current livery sucks i mean it doesn't stick out at all at least change the tail like BA does i mean come on AA.
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Drake
 
tothestars
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 2:01 am

AA's livery is a true reflection of the company...cold and practical like a ford taurus. It will get you there but not with much style.
TWA-Airline To the Stars
 
NYCAAer
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 3:43 am

Back in 1998 or 1999, I remember American had proposed changing the livery to AAdvantage Executive Platinum and standard Platinum members at consumer focus groups in major AA cities. An overwhelming majority of the people said AA should keep its livery the same. If it ain't broke, don't fix it, I suppose. Personally, I could go for a change. It's time. But I doubt it'll be anytime soon.

The man who designed AA's livery was a designer named Henry Dreyfuss, who never finished high school. He started out by designing sets on Broadway. He told AA to simply have "American" titles on its planes "because it's obvious you're an airline." He originally wanted to eliminate the eagle between the red A and blue A on the tail, which he called "the bug." But AA employees around the system started a "save the eagle" campaign and he relented.

At the same focus groups, AA also proposed a new look for the cabins of its Super 80s and 767s, and that did happen. The new look was supposed to be introduced on the 757s as well, but I never heard exactly why the 757s still have the older look interior.
 
boeing767mech
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 4:48 am

Wow is it that time of the month again where we bring out the topic of when AA is going to change there paint scheme??????????
Never under-estimate the predictably of stupidty
 
ORDagent
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 5:24 am

The only way AA will change it's branding is when the newer composite aircraft come on line. I was thinking maybe a mica metallic finish like VS or SU but a lighter color that more resembles the polished aluminum. When I worked for AA Crandall was adimate that the livery not be changed. The grey A300 was awful and various colors of paint were tried until they got Airbus to cave in on polished surfaces.
 
AZflyer
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 5:48 am

Quoting NYCAAer (Reply 31):
The man who designed AA's livery was a designer named Henry Dreyfuss

Henry Dreyfuss was a design consultant for AA, primarily responsible for airport and aircraft interior spaces. While Dreyfuss was involved in AA's livery design prior to 1967, the corporate identity we see today was developed by Vignelli Associates (introduced to AA by Dreyfuss).
 
sampa737
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 6:15 am

AAs livery says American not just by name but by color. I appreciate and like the color scheme especially seeing all the planes in and out of GRU these days. It's one place that doesn't apologize for being American in the world, in fact "planely" shows pride!
 
AsstChiefMark
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 6:22 am

It has to be hard on the eyes to work in the towers at DFW on a bright, sunny day.


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AA's livery is truly an American (so to speak) icon.

Mark
Red tail...Red tail...Red tail...Red tail...Red tail...Red tail...Red tail...Red tail...Damned MSP...Red tail...Red tail
 
utapao
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 6:25 am

Old scheme is great.

A new century scheme would be nice.

Brand identity is everything when it comes to marketing a product. Very few (any?) people would fly Airline B because they have a nice paint scheme. But a lot of people think of a particular airline because the "picture" it in their mind... a mental image.

Quoting QuestAir (Thread starter):
I think since then United's gone through five paint jobs, in comparison

Bingo! What has been the cost of that. Branding/marketing is a HUGE expense. "Paint" is expensive to maintain and adds a cost operationally. I would love to know the -overall- hidden cost of the five paint jobs you refer to.

Thanks.
Sawasdee khrab!
 
TPASXM787
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 6:30 am

I think they should go back to the AstroJet livery  bigthumbsup 
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uncgso
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 6:44 am

NO....Saw a Super 80 landing in GSO today around 4:15 and it looked great! Of course it's nice to see mainline AA back in GSO after years of nothing but Eagle RJ's.
 
CIDFlyer
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 6:45 am

personally I like it and think it should remain. I have always wondered though, why are the Eagle planes painted white and not polished like the mainline jets?
 
vegasplanes
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 6:56 am

The AA livery is so Classic, the polished metal still looks the best to me of any other paint scheme out there. It is an airplane, it should look kinda industrial/modern with the bare metal.

Just my Two Cents.
 
kappel
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 7:08 am

Quoting Boeingfan71 (Reply 29):
it doesn't stick out at

I think it sticks out a lot, being about the only (with AM) airline with a polished surface.
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Ken777
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 7:18 am

At the rate AA is cutting costs these days paint on the outside would mean the carpets would have to be pulled out to offset the weight of the extra paint.
 
Doona
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 8:04 am

AA's C/S is a good one. Timeless, one might say. But still, since it has been around for so long and since it's such a recognized C/S, if (keep you pants on and shut up, I said "if") they were to change it, the new C/S would really have to be extraordinary. Could be interesting to see.

Cheers
Mats
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trekster
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 8:09 am

I have to agree with most of the people in here.

AA have a livery that is so recognisable, they dontneed to change there brand image to get more passengers
Where does the time go???
 
Xkorpyoh
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 8:18 am

Quoting Alitalia744 (Reply 19):
The only livery i've seen comp'ed up that does any justice to American Airlines is R.P.eatbraham's (taken from Airlineimage.com)

This is a good compromise. it looks updated and still retains the bare metal that save them money.. looks great!

Quoting ToTheStars (Reply 29):
AA's livery is a true reflection of the company...cold and practical like a ford taurus. It will get you there but not with much style.

Exactly my thoughts.. i have a love-hate appreciation for their livery. my fav liveries are the metalic looking ones (SU, NW, Jetstar, AA, AM, etc), but AA seems so boring d and dull with the classic red/blue/white lines. At the end, i accept it because that is what AA is: dull, boring but practical. I love seing those planes shinning in the air, so the above suggested livery seems great.
 
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zippyjet
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 8:27 am

Quoting QuestAir (Thread starter):
never seems to look 'old'. I think since then United's gone through five paint jobs, in comparison. I'm curious as to see the general opinion of the A.net users.

If it ain't broke, don't fix it! The AA look is timeless. However, here are my two choices for a redesign ASAP!



The Widget and the last NW schemes were timeless and still look
contemporary. They show a solid brand image. The newer designs are cheap generic and are now dated designs one would find in vogue in either of those 2 God awful decades the 1970's and 1980's.
I'm Zippyjet & I approve of this message!
 
irelayer
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 8:28 am

Uhh...ok, now that this has been cleared up for the 70,000th time, can we move on to the pressing question of when/if NW should replace its DC-9's? :P

Seriously though...how about a whole bare-metal fuselage with an oversized AA tail logo on the front half of the aircraft (covering the whole thing), and then the same tail. I think that would work well for an "update".

-IR
 
airbusfanyyz
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 8:50 am

Quoting ToTheStars (Reply 29):
AA's livery is a true reflection of the company...cold and practical like a ford taurus. It will get you there but not with much style.

LMAO Big grin
So very true!

Cheers,
Kaz
 
EnviroTO
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RE: AA: Time For A New Paint Scheme?

Wed Aug 24, 2005 10:30 am

There is a new livery proposal on the "modified airliner photos" database that looks great.

http://www.cardatabase.net/modifieda...earch/photo_search.php?id=00005542

This look keeps the brand recognition of the logo and keeps the same font but gives AA a fresh look.