Now some very interesting news from the Far North...
Icelandair´s parent holding company FL group is now interested in purchasing Sterling Airways from Icelandic investment company Fons Ehf !!!
Fons, which very recently purchased Danish airlines Sterling Airways and Maersk Air, is now in negotiations with the FL group regarding the takeover of Sterling by the FL group.
It is rumoured that Fons has plans into making out of Sterling a transatlantic low cost airline that would fly directly between Europe (CPH) and the USA. The FL group with Icelandair do not want another Nordic competitor on the lucrative translatlantic market, and thus they want to buy Sterling now from Fons. A scenario could be that the FL group will start with Sterling low cost flights from Europe to the USA in order to compete with SAS and to press them out of the market. It is said that SK of course would break all the ties with Icelandair as soon as the FL group has acquired Sterling Airways. A dream scenario for the FL group would then be to become the major player on the Scandinavian market...
Sterling Airways, along with Maersk Air, is now already giving fierce competition to SAS on the european markets.
The source of the above mentioned news is:
Has anyone got more news about this?