I agree, I don't like it. They could have made it green and red instead of the black and red which are painted on the aircraft now. However, the current Alitalia logo is one of the most recognizable logos in the world, and has been since 1968 when it was first introduced.
The italics don't do anything to the logo, in fact it degrades the value of the logo that has stood for 37 years.
As far as livery changes, there does not need to be any changes to the livery, since the livery is just as classy now as it was when it was designed by Landor for Alitalia 37 years ago. It is one of the longest standing liveries in the world.
Let's see what public opinion in Italy is to the change; I think if they don't like it there, it will be changed back very fast. Italians are traditionalists and changing that logo, even as small as the change is, is a big deal.
David L. Lamb
fmr Area Manager Northern California
David L. Lamb, fmr Area Mgr Alitalia SFO 1998-2002, fmr Regional Analyst SFO-UAL 1992-1998