You mean, Diamond Service I think. Regardless, I can't see any airline going back to the very high quality standards of those days, but just please bring us back to pre-transatlantic shambles, pre-LCC shambles and concentrate on core UK/Euro markets.
In my opinion, BD
have left it too late to do what they should have done years ago. Set up various hubs around the UK, GLA
and try to capture as much of the domestic market as they can.
Of course, we now have U2
/FR/BE who between them more or less have encapsulated the entire domestic UK market. Such a move now by BD
would end up with them being a poor second or even third behind the above airlines unless they offer a subtantially superior product but maintain a similar fare base as their competitors. Highly unlikely in these days.
But what they can do, is invest in their current UK routes, bring back a level of service which we (I worked for them for 8 years) used to be proud of, and proud to present to the passengers. Bring back business class across Europe, manage a sustainable route network and not just 4x weekly LHR
, that's hardly going to get the high-rollers excited. Dump transatlantic from MAN
, concentrate on regular high quality service out of LHR
for the wide-body fleet. LHR
-BOM that has recently taken off is an example. What about the much talked about LHR
or maybe LHR