BDKLEZ
Topic Author
Posts: 1687
Joined: Sun Jun 26, 2005 11:57 am

Future Of WW?

Sun Sep 25, 2005 7:29 am

I was advised recently by a friend and ex-colleague of mine, ideally placed to source accurate information from with the British Midland group, that there will be major redundancies announced within a relatively short period of time. This relates to the "removal" of WW from the group.

Whether this removal will be through a sale, or an external acquisition/merger is not yet apparent to my source, but it has been suggested that it will only be a matter of time until WW parts company with the BD group.

Can anyone shed any further light/clarification on this, and if this will actually be the case, what is the likely future for WW? I'd be interested to hear your thoughts.

 scratchchin   scratchchin   scratchchin 
Trespassers will be shot; survivors will be shot again!
 
BDKLEZ
Topic Author
Posts: 1687
Joined: Sun Jun 26, 2005 11:57 am

RE: Future Of WW?

Sun Sep 25, 2005 8:52 am

No-one have any thoughts then on the possibilities for bmibaby in the future?
Trespassers will be shot; survivors will be shot again!
 
CV580Freak
Posts: 886
Joined: Sat Jul 23, 2005 12:39 am

RE: Future Of WW?

Sun Sep 25, 2005 9:05 am

Not sure there is any future for BD or WW as they have totally lost all direction and change their plans like other people change their boxers.....
One day you are the pigeon, the next the statue ...
 
BDKLEZ
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RE: Future Of WW?

Sun Sep 25, 2005 9:11 am

I agree, and to be honest, a sale of bmibaby could be used to invest in trying to reinstate a quality BD mainline product as it used to be, and concentate on being an airline again instead of a directionless white elephant.
Trespassers will be shot; survivors will be shot again!
 
CV580Freak
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Joined: Sat Jul 23, 2005 12:39 am

RE: Future Of WW?

Sun Sep 25, 2005 9:13 am

Ahhhh Diamond Class ........
One day you are the pigeon, the next the statue ...
 
BDKLEZ
Topic Author
Posts: 1687
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RE: Future Of WW?

Sun Sep 25, 2005 9:30 am

Quoting CV580Freak (Reply 4):
Ahhhh Diamond Class ........

You mean, Diamond Service I think. Regardless, I can't see any airline going back to the very high quality standards of those days, but just please bring us back to pre-transatlantic shambles, pre-LCC shambles and concentrate on core UK/Euro markets.

In my opinion, BD have left it too late to do what they should have done years ago. Set up various hubs around the UK, GLA/EDI, BFS, EMA, BRS, MAN/LPL and try to capture as much of the domestic market as they can.

Of course, we now have U2/FR/BE who between them more or less have encapsulated the entire domestic UK market. Such a move now by BD would end up with them being a poor second or even third behind the above airlines unless they offer a subtantially superior product but maintain a similar fare base as their competitors. Highly unlikely in these days.

But what they can do, is invest in their current UK routes, bring back a level of service which we (I worked for them for 8 years) used to be proud of, and proud to present to the passengers. Bring back business class across Europe, manage a sustainable route network and not just 4x weekly LHR-LYS, that's hardly going to get the high-rollers excited. Dump transatlantic from MAN, concentrate on regular high quality service out of LHR for the wide-body fleet. LHR-BOM that has recently taken off is an example. What about the much talked about LHR-CPT/JNB or maybe LHR-HKG, LHR-ATH, LHR-MOW....

 scratchchin 
Trespassers will be shot; survivors will be shot again!

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