Gofly
Topic Author
Posts: 1579
Joined: Sat Jan 01, 2005 4:12 am

What's Really Happening At Bmi?

Tue Sep 27, 2005 4:10 am

Lately, there have been a number of rumours floating around in various threads regarding bmi.

We are all aware that in most eyes, bmi's decision making of late has been somewhat varied and unpredictable.

One comment that I found particularly interesting was this one:

Quoting BDKLEZ:
I was advised recently by a friend and ex-colleague of mine, ideally placed to source accurate information from with the British Midland group, that there will be major redundancies announced within a relatively short period of time. This relates to the "removal" of WW from the group.

Whether this removal will be through a sale, or an external acquisition/merger is not yet apparent to my source, but it has been suggested that it will only be a matter of time until WW parts company with the BD group.

Can anyone shed any further light/clarification on this, and if this will actually be the case, what is the likely future for WW? I'd be interested to hear your thoughts.

Can anybody shed any light on what may happen?

-Gofly  Smile
Living the high life on my ex-Airliners.net Moderator pension...
 
BCAL
Posts: 2925
Joined: Mon Jun 28, 2004 10:16 pm

RE: What's Really Happening At Bmi?

Tue Sep 27, 2005 4:17 am

Quoting Gofly (Thread starter):
Can anybody shed any light on what may happen?

I do not think that even the Board of Directors at bmi know!
MOL on SRB's latest attack at BA: "It's like a little Chihuahua barking at a dying Labrador. Nobody cares."
 
kaitak
Posts: 8967
Joined: Wed Aug 18, 1999 5:49 am

RE: What's Really Happening At Bmi?

Tue Sep 27, 2005 4:26 am

I had heard that BmiBaby was going to take over some flights at LHR, from Mainline. Not sure what the progress is on this, but as you say, they seem to have got very confused lately. I'm not sure there is a defined direction.

Personally, given their valuable LHR slots, I think they make a very good takeover target ... Sir Dickie, are you listening?
 
Gofly
Topic Author
Posts: 1579
Joined: Sat Jan 01, 2005 4:12 am

RE: What's Really Happening At Bmi?

Tue Sep 27, 2005 4:31 am

Quoting Kaitak (Reply 2):
I had heard that BmiBaby was going to take over some flights at LHR, from Mainline. Not sure what the progress is on this, but as you say, they seem to have got very confused lately. I'm not sure there is a defined direction.

Oh no, that would be far too simple. What is actually happening, is WW is marketing fares under the baby brand from LHR. However, the flights are actually operated by BD like they always have been. The bmibaby fares are only bookable on the bmibaby website, but yet you can book a full Y fare on the same flight through the bmi mainline website!  boggled 

-Gofly  Smile
Living the high life on my ex-Airliners.net Moderator pension...
 
bmiexpat
Posts: 154
Joined: Wed Sep 21, 2005 11:11 am

RE: What's Really Happening At Bmi?

Tue Sep 27, 2005 11:52 am

Very confused lately... no direction....it seems pretty straight forward to me....

1. bmi Mainline flights operating out of LHR with a buy on board service and selected routes having a business class cabin. Three fare types, where cost of ticket reflects the benefits and facilities available on the ground. Premium fares which are flexible, offer lounge access, frequent flyer points and interlineable; standard fares which can be changed with a fee, frequent flyer miles and are interlineable; and tiny fares (bmibaby marketed), which offer no lounge access, no frequent flyer miles and no interline facilities, just like normal LCCs.

2. bmi regional flights operating on selected business routes/niche markets from regional UK airports.

3. bmibaby operating low cost flights from regional airports to leisure destinations throughout Europe.

4. Long haul services from MAN to the US and Caribbean, and from LHR to BOM, RUH and soon to be launched to JED


Four distinct business models, operating within the bmi group of airlines, all with, what appears to me to be, a clear strategy. There are always rumours about what is going to happen to the various parts of the company, bmibaby taking over regional, bmibaby being sold off, the bmi group being taken over by VS, all of which make the company look like it has no sense of its own direction, but these are just rumours, not established bmi policies.