Well I am a traditional type of airline passengers and will pay $50-100 more for a free meal and drinks type... but on the domestic and short haul regions, I sort of know that it is not happening anymore. But for long haul flights, I feel that the games are still played in a different field. For a supposedly high class British airline to take this new BOB and alcohol paying service, I think it is a mistake and BD
will pay for it, as we can see the reactions from lots of BMI
frequent flyers, who contribute the most to BD
's revenues. Selling snacks in between flights is not a bad idea, considered that will not mean that BD
will reduce its inflight offerings right now (which I can see coming...) but charing for alcoholic beverages is just much, the European passengers will not take it well.
does not know what airline it wants to be! For US airlines, they are in bankrupcy and I can understand why they do certain things, but BD
is a European airlines and flies beyond just LAS
, they do the Mumbai and Riyadh routes too. Competitions with those long haul routes are wholely different games. You are competing with Virgin, BA
, Jet, and AI
and all (except AI
due to its reliability issues) who offere a much better product at a similar price.
For the transatlantic services, BMI
is also judged on a different level. Throughout the years, we have already trained to understand that US airlines don't care about services and if they are cheap enough, folks don't care. But European airlines are judged on a higher standard and charging alcohol will further irritate European based passengers (not the US based passengers, who are used to it). They are traditionally offered more in all cabin classes (in which some continues to do so) and their frequent flyer schemes on the other hand are slightly less generous than US airlines (by not much, but not as generous as programs like AA
), but the better service sorts of compensate them. But BMI
is doing the worst of both sides -- cutting service, while also making their frequent flyer programs less attractive and more stingy. What kind of management does BMI
What I am seeing here is that BMI
is transiting into a full charter airline or international LCC of some sort and sure, there are still the benefits of free PTV, somewhat a watered-down frequent flyer schemes, and some of traditional service. But I feel that BMI
sorts of need all those additional items in order to prove themselves as a better airline and to attract public to fly them because they have a weaker international flight network and their brands are simply less known on parts of world other than UK and Europe. BMI
somewhat succeeds in the past because they are a distinctive airline and offer better service than most. But with all these changes, as some of you know, BD
will not lower their ticket prices significantly like Iceland Air or Aer Lingus (which is more LCC oriented), and yet they will alienate all of those higher Y fare passengers. You know US airlines' service wise are not good, but they offer generous upgrades and mileage points. With BMI
cutting back its frequent flyer scheme, they will further lose that loyal flyer base, which is the bread and butter of the airline.
Every policies established this year have been short-sighted and simply reflect a lack of long term vision of BMI
. All the policies have simply irritate the business flyers, who paid significantly more than most of us, leisure flyers. Sure companies cut back, but they still contribute more than anyone. Now these frequent flyers will possibly fly BA
if they still want the high end service (and Business class on all routes), and if they are stuck in the price game, they will simply pick the flights with the cheapest fares -- whether it will be BA
, British European, Easyjet, Ryannair... they will not insist on flying BMI
all the time, as in the past, and talk about revenue lost. Without generous frequent flyer schemes, folks may not insist on flying BD
even if for example BEA and BD
are priced the same, but BEA has a better flight schedule. In playing who is the cheapest game, BMI
will lose out because its cost base will not allow them to price like Ryannair, Jet2 or Easyjet.
really needs to focus and stop confusing passengers. Make up your mind and make all the changes instead of slowly irritating passengers once every 15 days with new policies. If BMI
wants to transit into a wholly LCC product internationally and domestically, they are welcomed to do so, but just say it now, and let us, as passengers, decide whether to continue fly BD