The new India plans look like this:
From October 2005:
- Move from daily to double daily flights to BOM
- Begin serving BLR 5 times per week
- Increase MAA frequency from 2 per week to 6 per week.
From March 2006:
- Move from daily to double daily on DEL
- Increase BLR from 5 x weekly to daily
- Increase MAA from 6 x weekly to daily
This will be achieved by the dropping or some LH
routes, such as Saudi (and also rumoured Luanda).
Also the long-haul fleet has grown by 4 aircraft through the transferring of 4 767-300's from short-haul to long-haul. These 767's will be reconfigured with Club Sleeper seats and World Traveller Plus (No First). These aircraft will begin to replace the 777's on some 'thin' US and african routes and the 777's transferred to the india routes.
An 'Indian Routes Focus Group' has also been set up within BA
. Their job is to look at every aspect of the customer journey; from booking, the airport experience, inflight service & catering, arrivals and transfers, as well as improvements to the Executive Club.
Sales and Marketing are gearing up for major advertising campaigns in the UK, India and North America. The message of these campaigns will focus on the world of opportunity BA
is opening up to India through increased services, a global network and an enhanced product offering.
There will be an 'Indian Route Focus roadshow' in the crew report centre at LHR
to allow the cabin crew to gain knowledge and ask questions about Indian culture and Indian passengers expectations.
The reason for all the 'India Focus Group' etc etc:
"Our Inflight customer satisfaction levels on all indian routes are consistently 10% lower than then BA
longhaul network average. This covers both UK and non-UK passengers and would indicate that our customers perceive that the service on these routes is lower than on others".
Changes to the Onboard Product:
- An investment of GBP1 million in a package of enhancement to the onboard product on indian routes.
World Traveller and World Traveller Plus: (From Oct 05)
- New menus ex India
- On MAA,CCU,BLR the removal of the second 'hot baguette service' and the re-instatement of a second hot meal.
- Cold snacks for mid flight
FIRST/Club World (From Apr 06)
- Working with the renowned chef Vineet Bhatia (the first Michelin starred Indian chef in europe) the development of a new Indian style cuisine and eating experience.