oly720man
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BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 9:04 pm

According to this..........

http://www.timesonline.co.uk/article/0,,2095-1817111,00.html

Last paragraph.....

Walsh will reveal within weeks plans to shake up BA’s regional operations. Operations from Manchester and Gatwick are likely to be rebranded. The airline will unveil its new two-year business plan early next year, when it is likely to give some guidance about its plans to buy new aircraft, although no orders are likely to be placed until early in 2007.

-#-#-#-#-#-#-#


So what's the plan going to be does anyone think? What can MAN operations be rebranded as? Besides BEA with LHR/LGW being BOAC?


BA Baby as a LCC for the regions?
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whitehatter
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 9:43 pm

I suppose they could resurrect the Cityflyer/Citiexpress kind of branding. Somehow I can't see them going back to the 732 days of painting Manchester or Birmingham on aircraft, as that was just a waste of paint.

Another option is BA Regional in the way that BD subtitle some aircraft.

It'll be interesting to see just what Walsh proposes. Even more interesting will be any changes to services done with EI on the UK-DUB routes
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7LBAC111
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 9:43 pm

This is quite old news. We think its being rebranded as BA Red or something equally as stupid.

7LBAC111
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FLYtoEGCC
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 9:47 pm

But what's the point? What's wrong with just "British Airways" as a strong brand name that everybody knows? I don't see the point of the rebranding. If it's more customers they're after, then they need to advertise and market their services more aggressively - not just repaint their aircraft with a daft name. "BA Red"? Never heard anything so stupid.
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7LBAC111
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 9:50 pm

Quoting FLYtoEGCC (Reply 3):
BA Red"? Never heard anything so stupid.

No. Not even UniTED or MyTravelLite? Big grin
Debate is what you put on de hook when you want to catch de fish.
 
cornish
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 9:53 pm

Quoting FLYtoEGCC (Reply 3):
But what's the point? What's wrong with just "British Airways" as a strong brand name that everybody knows? I don't see the point of the rebranding. If it's more customers they're after, then they need to advertise and market their services more aggressively - not just repaint their aircraft with a daft name. "BA Red"? Never heard anything so stupid.

Something i agree with 100%. anything less than using the full BA name will dilute the brand - it make the average consumer think it might be something inferior to the main BA product - regardless of whether it actually might be an inferior product if they cut back service levels.

It will be a bit of a reversal from the BA policy up to now of trying to brand everything BA, franchise or otherwise - GB Airways, BMed, Comair, etc, etc.
Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
 
AIR MALTA
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 9:53 pm

Quoting 7LBAC111 (Reply 2):
We think its being rebranded as BA Red or something equally as stupid.

I hope it will not be some kind of LCC without catering and normal service...
Next flights : BRU-ZRH-CAI (LX)/ BRU-FCO-TLV (AZ)
 
Hals
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 9:57 pm

Leave it as it is, I say...makes the smaller DH8-3's-RJ's-ERJ's feel important wearing BA full colours.  

[Edited 2005-10-10 14:59:17]

[Edited 2005-10-10 14:59:51]
 
oly720man
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 9:57 pm

BA Red?

Are they after Man Utd fans or something?
wheat and dairy can screw up your brain
 
FLYtoEGCC
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 10:02 pm

Quoting Cornish (Reply 5):
Something i agree with 100%. anything less than using the full BA name will dilute the brand - it make the average consumer think it might be something inferior to the main BA product - regardless of whether it actually might be an inferior product if they cut back service levels.

All I suspect it will do, in many people's eyes, is reinforce the belief that all BA is interested in is becoming "Heathrow Airways". It's going to be an extremely strange situation - your country's traditional "national carrier" only visible at one main airport. Imagine if United only flew from Atlanta and everywhere else was served by Ted? And also, what about operations from, say, Birmingham and Newcastle?

I'm just extremely confused as to what they're trying to do. We might well be about to see another LCC experiment with BA Red, if that's what it's to be called - the powers that be might see that as the only way of competing with the increasing number of LCC flights from the North, and trying to do this with their mainline product would simply not fit into their business model.

Quoting 7LBAC111 (Reply 4):
No. Not even UniTED or MyTravelLite?

No - not even that. This has to be the worst.
Come fly with me, let's fly, let's fly away...
 
keesje
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 10:03 pm

It will be single class & therefor can't be BA?
"Never mistake motion for action." Ernest Hemingway
 
gkirk
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 10:10 pm

Quoting Oly720man (Reply 8):
BA Red?

Are they after Man Utd fans or something?

Naw, they say they are rebranding MAN services.
As you know, there is no Man Utd fans in Manchester  Wink  duck 
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
oly720man
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 10:20 pm

Quoting Gkirk (Reply 11):
As you know, there is no Man Utd fans in Manchester

They will want to fly _to_ MAN though. Will the in flight meal be prawn sandwiches?
wheat and dairy can screw up your brain
 
runway23
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 10:26 pm

More appropriate names include:

BA Stard
BewAre
Go (oops)
BA kini
BryAnair

Who else can come up with good names for a rebranded carrier?

[Edited 2005-10-10 15:30:33]
 
monkeyboi
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 11:05 pm

I read in 'BA Cabin Crew News' yesterday that they are beginning a trial at LGW short-haul (on some routes only) where they will actively sell upgrades at the airports and monitor the uptake.

The offer is being set up to understand what demand their is from EuroTraveller (econ) passengers to upgrade at the airport and also the best way to deliver this product. The first trial to see whether Club Europe really is worth keeping on LGW short-haul flights.

I am in support of rebranding of LGW/MAN operations. Many passengers already point of the differences, especially in Club. Have a look at passenger gripe sites, common complaints have phrases like 'how can they call this British Airways? It was nothing like my flight from Heathrow X amount of months ago'.

On the embraer and 146 fleet (MAN) there is no difference between Club/EuroTraveller seats and there are also differences (negative ones) with the in-flight service. Yet they are still marketed as 'BA Club Europe' and 'BA EuroTraveller'. I think this is un-fair to the customer. If customers know they aren't flying the 'real' BA Club Europe they will have more of an idea of what to expect.

LHR is where BA makes it's money. It focuses on business travellers. LGW and MAN are still important for BA for feed and market presence, but the market tends to be more aimed at the leisure instead of business traveller, and the cost base of the airline has to reflect this.

Rod Eddington made it clear several months ago: Each divsion within BA (LHR LH, LHR SH, MAN/BHX Citiexpress, LGW LH, LGW SH) has to make it's own contribution to the business and not be a drain on other parts of the airline. LGW and MAN included.

LGW S/H and MAN/BHX city express have been seen as 'low cost' operations within BA for years anyway. Their crews work to different terms and conditions that BA Mainline, aircraft are turned around quicker and short-haul aircraft also used on night flights from LGW.

Maybe now it's the customers time to see them as low cost operator as well?
 
mhodgson
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 11:30 pm

If BA go LCC, they will lose more market. MAN and LGW both have large numbers of LCCs serving them, and nearby airports. These LCCs can waste BA on price (733 -v- ERJ - which has the lower costs per seat?), while BA will be trying to peddle the same service.
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Orion737
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 11:38 pm

Very good point Mhodgson. BAs taxes and fuel surcharges alone add up to more than some of the LCCs fares.

There has to be choice and BA is often the only choice now for travellers in the North who want a full service on board. Giving an LCC type service will mean people will see BA as Easyjet and just book the cheapest fare.
 
col
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 11:43 pm

My money is on BA offering LCC standards on an ERJ and Dash 8. So the best option is for them to stop wasting evryone's time and let the real polished LCC's take over their routes. AMS is a prime example of what an LCC can do, where BA failed. Rome next year will also see the same, I am sure. T3, could then become the LCC terminal, no need to build a new one, just use what you have efficiently.

Just my 2 cents
 
7LBAC111
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RE: BA To Rebrand MAN/LGW Services

Mon Oct 10, 2005 11:51 pm

Quoting Orion737 (Reply 16):
There has to be choice and BA is often the only choice now for travellers in the North who want a full service on board. Giving an LCC type service will mean people will see BA as Easyjet and just book the cheapest fare.

BA recognise that customers are now price (not service) driven on short haul; routes. They are adapting. Rather like Thomsonfly did with Brittania.

BA are facing an uphill struggle in the regions as the LCC's take a hold. By offering a comparable product, BA are having their parting shot. Hoping the BA brand at reduced prices and reduced levels of service will win back some customers.

They will always have the added 'plus' of being the only LCC with interlineability in the UK, so will continue to fed their Long Haul network.
Debate is what you put on de hook when you want to catch de fish.
 
sevenair
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 12:03 am

i think BAry is quite quirky, but theres nothing wrong with plain British Airways. Must be one of the most well known and trusted brands in the UK.
 
EGNM-LBA
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 12:24 am

Quoting Col (Reply 17):
AMS is a prime example of what an LCC can do, where BA failed

Indeed. The EZY service from LPL-AMS was a thorn in BAs side at MAN for some considerable time.
 
speedbirdcrew
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 12:38 am

Quoting Monkeyboi (Reply 14):
Their crews work to different terms and conditions that BA Mainline

But all LGW crew are BA Mainline so I dont see ur point there.

Its gonna be interesting to see what happens but at the moment one cabin isnt on the cards or so we have been told many times. I'll be looking at whatever changes are bought in positively as we have to give them a chance afterall but like I said its certainly gonna be interesting
 
noelg
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 12:59 am

That's the trouble with this part of the world (and North America too). Look elsewhere around the world - you mostly have mainline and regional.

South African - Mainline and Express. Air New Zealand - Mainline and Link. QANTAS - Mainline and Link. Even in Europe - Air France and Regional, Lufthansa and Connect, Iberia and Regional.

The UK/North America are hell bent on splitting airlines down into so many different markets - it's almost as though they don't know where to aim so they're just firing blank shots off in all directions!

What's wrong with good old mainline and regional? I have long said the secret is to sell a range of standard fares with different conditions/perks, similar to AC Mainline. You still have the same aircraft, so there are no issues with painting or crewing, and you literally get what you pay for - none of this "I used to have business class but it's now changed to an LCC route".

Noel.
 
DavidT
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 1:03 am

The BA flights I've done from MAN have often been very full. I really hope they do something positive, like order loads of erj 175s and place them all at man Big grin

Not going to happen though. Most likely it'll go all LCCish. Shame.
 
mhodgson
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 2:17 am

Quoting 7LBAC111 (Reply 18):
BA recognise that customers are now price (not service) driven on short haul; routes. They are adapting. Rather like Thomsonfly did with Brittania.

BA are facing an uphill struggle in the regions as the LCC's take a hold. By offering a comparable product, BA are having their parting shot. Hoping the BA brand at reduced prices and reduced levels of service will win back some customers.

But is it likely to work when using an ERJ or DH-8 on the services? There will be fewer low fares per flight, and the costs are likely to be higher as a result of using regional aircraft. Add to that you already pay £50 taxes and fees for a BA booking, and can see how short of offering FR-esque 1p fares, they will struggle to really compete as an LCC. At least currently they have a service above many other airlines. Look at Air Nostrum - doing well, and providing a premium service.

Perhaps that is what they will do - an Air Nostrum style service, to stand out from the LCCs  Silly
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Richard28
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 2:22 am

Quoting Noelg (Reply 22):
QANTAS - Mainline and Link

You also have LCC offshoot JetStar, and Longhaul offshoot Australian airlines.
 
Amy
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 4:39 am

I don't like this Walsh guy already. His plans seem to be to turn BA from (arguably) the world's most successful airline into just another messed up multibrand carrier.

Quoting FLYtoEGCC (Reply 3):
But what's the point? What's wrong with just "British Airways" as a strong brand name that everybody knows? I don't see the point of the rebranding. If it's more customers they're after, then they need to advertise and market their services more aggressively - not just repaint their aircraft with a daft name. "BA Red"? Never heard anything so stupid.

Exactly.

Quoting Mhodgson (Reply 15):
If BA go LCC, they will lose more market.

I agree. If I want to fly LCC from BRS I'll fly Easyjet. If I want more comprehensive service I'll fly BA or KLM or EI or whoever. I like being able to choose.

Quoting Sevenair (Reply 19):
i think BAry is quite quirky, but theres nothing wrong with plain British Airways.

Nothing at all.

I am going to email BA right now and tell them that I think Walsh is an idiot.
A340-300 - slow, but awesome!
 
OH-LGA
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 4:55 am

Quoting Amy (Reply 26):
I am going to email BA right now and tell them that I think Walsh is an idiot.

Well I do hope that makes you feel better  Smile

I do agree that British Airways as a standalone brand is quite well known and works quite well. Having said that, I have only used BA services as everyone calls it, "Heathrow Airways", ie into/out of London/Heathrow.

Branding certain parts of an airline's operation tends to differentiate the product if it is markedly different from other parts of the carrier's product offerings. Some people like this, others do not. The point it does drive home is that different products are offered on different segments if the market will bear it. United for example has mainline, Ted, United Express, premium service (p.s.), and eXplus (an upgraded regional jet offering with First and Economy Plus cabins). It's suiting them very well so far.

I think for large legacy carriers this is one of the ways that they are making it through this latest weeding out cycles that transform the industry every 10 years or so, that is, to differentiate their product offerings. Only time will tell if it works for them or not.
Head in the clouds... yet feet planted firmly on the ground.
 
boysteve
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 5:16 am

Quoting FLYtoEGCC (Reply 9):
I'm just extremely confused as to what they're trying to do. We might well be about to see another LCC experiment with BA Red, if that's what it's to be called - the powers that be might see that as the only way of competing with the increasing number of LCC flights from the North, and trying to do this with their mainline product would simply not fit into their business model.

I really hope that they don't go LCC. Can BA not see the bad feeling towards BMI for doing similar? Are they that stupid?
They tried low cost before with Go, it didn't work and I seem to remember a BA spokesman saying something like "Low cost is what LCC's do best, we're best at Full service"
 
stirling
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 5:49 am

I for one like the sound of BA Red, British Airways Red, or British Red, or what have you.

Red is one of people's most favourite colours.
After Blue, then Green.

So what is wrong with it? Why so much animosity towards "Red"?

Many of you responding here are too young to remember, but this same type of discussion went around (albeit not as quickly and vociferously in those pre-internet days) when BEA and BOAC merged operationally to become British Airways.

"How could they get rid of BOAC?" was the oft heard refrain.

That was almost 30 years ago exactly, and then 20 years ago it was something, then 10 years ago it was something else, it is all a cycle; a natural evolution.

Or, as expressed by this level-headed gent:

Quoting OH-LGA (Reply 27):
I think for large legacy carriers this is one of the ways that they are making it through this latest weeding out cycles that transform the industry every 10 years or so, that is, to differentiate their product offerings. Only time will tell if it works for them or not.

I offer up this question:

If your competitors are eating away at your hard-earned market-share, what would YOU do?
(Doesn't matter what business you're in.)

A) Do nothing, bury head in sand.
B) Do something anything.
C) Evaluate, Formulate, Innitiate?

Better to throw a punch, than to sit back and take your lumps.
If you're going to go down, don't go down without a fight.

That how I view this....nothing to get bent out of shape over.

British Red! I like it. The RedCoats are coming, The RedCoats are coming!

And yes, RED is my favourite colour.
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Hals
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 6:15 am

BA Red...is Ken Livingstone the new CEO ??? Sounds far too "commie" to me. What's next, EasyJet rebranded "McCarthyJet" to counter BA Red...Aeroflot to become "Glasnost Airlines". Nope, some things should stay the way there are, yeah... you can call me a dinosaur  Big grin
 
vv701
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 8:07 am

Why BA Red? Isn't Willie Walsh an Irishman? Didn't he run Aer Lingus? So surely it's got to be BA Green!

As an aside to the above wasn't AL a regional airline in the mire trying to compete against FR? I don't know what Walsh plans for BA, but despite the comments in this thread he's got a good track record. On the other hand all good things come to an end!

Perhaps we need to wait and see and then we can all shoot him down again once he's told us what's what. Then, much later we can either pretend we said nothing or tell everyone 'Told you so'.
 
FLYtoEGCC
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 9:51 am

Quoting Stirling (Reply 29):
for one like the sound of BA Red, British Airways Red, or British Red, or what have you.

Red is one of people's most favourite colours.
After Blue, then Green.

So what is wrong with it? Why so much animosity towards "Red"?

Not animosity towards "Red" as such - just confusion as to what BA is trying to achive by rebranding regional services with an apparently meaningless name which will do nothing other than dilute its strong, well respected brand. The feeling would be the same regardless of the colour - "BA Blue", "BA Green", hell, even "BA Pink and Yellow Spots" would all meet with the same response. The fact is the name means absolutely nothing to people who are already used to the traditional BA brand. It's not like a new airline starting up - it's effectively a good, traditional airline watering itself down, which is not, I suspect, what their customers will want to see.

EDIT: Spelling typo

[Edited 2005-10-11 02:52:24]
Come fly with me, let's fly, let's fly away...
 
RichardJF
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 10:08 am

I would of thought if your flying LGW-MCO you want to strongly differentiate that from LHR-JFK.

You want to maintain and enhance BA's restrained Britishness which is a huge selling point especially in Asia but at the same time be competing in the lower value leisure routes with a different brand but with some association to BA.

Short haul feeder routes into heathrow would appear problematic because of the huge explosion in LCC routes undermining the economics.

However BA should be really aggressive with markets like the Middle East (outside the range of the 737) to the US.

The new slogan for British Airways

"We respect Woman"
 
fuffla
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 4:30 pm

Why not just call it BA?
 
UK_Dispatcher
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 4:56 pm

It's time to bring back the brand.....


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PLEASE BA - bring it back.... Everyone knows the name, and you have the rights to it still, surely??
 
Orion737
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 5:45 pm

Miuch as I would love to see my beloved Dan Dare resurected, I dont think BA will do that.
 
BCAL
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 6:49 pm

What many people seem to forget is that BA only acquired their LGW base on their murder, sorry, takeover of British Caledonian Airways in Autumn 1988. Prior to this, BA (and BEA before then) only had a limited presence at LGW. IIRC the only aircraft based there before 1988 were those used on services to the Channel Islands and the aircraft of the BA charter subsidiary, British Airtours.

British Caledonian (BCal) was an independent airline and was designated in the early 1970s as the second force UK scheduled carrier by the British Government. Unlike BA, which had a monopoly at LHR and (before privatisation) heavily depended on state subsidiaries and handouts, BCal was forced to use LGW having constantly being denied access to LHR (a privilege that eventually went to the new VS), and was always self financing. To attract passengers to use LGW, BCal had to offer better standards of services than BA. On the UK domestic network, BCal always served hot meals (including a hot breakfast with some Scottish delicacies thrown in) against tea and biscuits served on BA Domestic services. On their international network, BCal was the first airline (in the 1970s, well before Branson had even thought up VS) to introduce the business class. BCal was the sole UK carrier on routes to West and Central Africa, South America, Houston, Atlanta and, in later years, Dubai. They were also the second UK carrier on the niche routes to New York, Los Angeles and Hong Kong.

Their international services and enhanced UK and European services enabled BCal to build up a loyal passenger base at LGW. After beating SAS in acquiring BCal, BA was forced to drop some routes from LGW to avoid unfair competition. Although the UK Government did try to develop LGW as an alternative to LHR (including at one time forcing Iberia to operate all services between UK and Spain from LGW and which promptly resulted in a ban imposed by the Spanish Government on all British aircraft landing at Spanish airports, which forced the UK Government to make a U-turn), BA never really set their hearts on developing LGW as a major hub. Whenever possible, they transferred international services to LHR, otherwise LGW's long-haul routes are principally those on which Bermuda II prohibits services to/from LHR and Caribbean/African destinations, attracting mainly tourist passengers as opposed to business passengers. Their short-hauls are principally routes on which BA feeds passengers on to their long hauls from LGW, or routes operated by franchise partners (GB Airways). In past years, BA sold a number of LGW slots that were quickly snapped up by easyJet. The LCCs having arrived and gradually establishing themselves as alternatives to BA at LGW, no doubt means that BA must adapt to survive and this probably means that a rebranding will be necessary in the near future.

Rather than seeing Dan-Air brought back to LGW (BA brought Dan-Air for £1as opposed to £264 million that they paid for BCal), let's see the Golden Lions back at LGW again.


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MOL on SRB's latest attack at BA: "It's like a little Chihuahua barking at a dying Labrador. Nobody cares."
 
Orion737
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 6:52 pm

Yes and the 734s that BA today operate from LGW were actually former Dan Air aircraft they inherited in the takeover.

it would be great to see BCAL resurected as a scheduled carrier, even if that carrier was no frills. The BCAL name has a long association with LGW and it would be a great move to rebrand the LGW operations as BCAL.
 
RichardJF
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 7:02 pm

British Caledonian with the lion on the tail and a new updated colourscheme would probably go down very nicely in the UK. Good low risk idea for Willie Walsh.
 
laca773
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 7:04 pm

Quoting BCAL (Reply 37):

BCAL, thanks so much for a brief history of how British Caledonian went about establishing themselves @ LGW and developing, offering and delivering a great product. I wish I had gotten the chance to fly them when they were still around.

LACA773
 
Candid76
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 7:06 pm

I've said it before and I'll say it again. You can't run a true LCC model with 50 seat aircraft (the direct operating costs of the Dash 8 should be reasonably low but ERJs - forget it). So I can't see BA going down that route. What I can see is a hybrid model with a "value based" business type product with lounge access, free beer, decent meals but not the full Club Heathrow offering and at a lower price. Economy needs to provide some differential over the LCCs, with free soft drinks and snacks at least. This product offering would benefit from some kind of rebranding as long as this was carefully done to reflect the standard of service offered.

If BA try to go fully LCC with ERJs they will never make a penny.

Anyway I like the colour red. Red is intrinsically linked with Manchester and it also isn't orange. But realistically it's just a project name like Starfish was for United (and that still sounds better than Ted)...
 
Orion737
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RE: BA To Rebrand MAN/LGW Services

Tue Oct 11, 2005 7:10 pm

The BA Citiexpress service is already providing a slightly lesser product in both economy and business class. Economy is usually free bar service and a snack suych as a small sandwich and a piece of cake. It is no the full Y 'all day deli' or hot meal, partly due to restricted galley facilities in the 146/Avro fleet.
 
boysteve
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RE: BA To Rebrand MAN/LGW Services

Wed Oct 12, 2005 6:48 am

Quoting RichardJF (Reply 33):
You want to maintain and enhance BA's restrained Britishness which is a huge selling point especially in Asia but at the same time be competing in the lower value leisure routes with a different brand but with some association to BA

Yes, its called 'BA'. no more, no less
 
vv701
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RE: BA To Rebrand MAN/LGW Services

Wed Oct 12, 2005 11:02 am

Quoting Orion737 (Reply 38):
Yes and the 734s that BA today operate from LGW were actually former Dan Air aircraft they inherited in the takeover.

All the 734s operated by BA are based at LGW. The eleven aircraft previously operated by Dan Air are now all with other airlines. Those still in service are all part of the order placed onBoeing by BA. They are registered in the ranges G-DOCA to 'CZ and G-GBTA and'TB. Deliveries of these aircraft started in October 1991.

Air One operates four of the ex-Dan Air aircraft (that were registered G-BUHJ, and G-BVNM to 'NO). The former G-BNNK is operated by Fly Air as EI-PAM. G-BNNL is now registered YU-AOO and operated in an all-white colour scheme by JAT. Hainan Airlines took G-BPNZ and registered it B-2960. G-BSNV is now owned by Islandsflug, is registered TF-ELY and is operated on lease by Excel Airways. G-BSNW is now registered EC-INQ with Futura. G-BUHK was painted by BA in CSA colours by BA at LHR and is now registered OK-YGU. The last of the eleven, G-BUHL went to Futura as EC-IHI but I think may now be with Adam Air as PK-KKG.
 
monkeyboi
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RE: BA To Rebrand MAN/LGW Services

Wed Oct 12, 2005 6:00 pm

Just found out yesterday that 'BA Red' is the internal project name for the rebranding, no choice of new name (if any) has been decided on.

I say call it Caledonian, get some 737-200's and tristars and paint them all in retro colours.  Smile
 
aireuropeuk733
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RE: BA To Rebrand MAN/LGW Services

Wed Oct 12, 2005 8:10 pm

Quoting WhiteHatter (Reply 1):
I suppose they could resurrect the Cityflyer/Citiexpress kind of branding.

That would be good - but how about this for irony. Cityflyer was born from Cityflyer Express, which BA bought a few years back (previously had been a franchisee and previous to that, independent).

Cityflier Express emerged from the ashes of Air Europe Express, which was owned by ILG (the same company that owned Air Europe) which colapsed with allegations of 'wrong-doings' by it's competitors, one of which was..................BA!

AE733
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PM
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RE: BA To Rebrand MAN/LGW Services

Wed Oct 12, 2005 9:24 pm

Quoting FLYtoEGCC (Reply 9):
Imagine if United only flew from Atlanta

Quite hard to imagine, actually... Chicago, maybe, but Delta have a somewhat greater presence at ATL than do UA.
 
FLYtoEGCC
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RE: BA To Rebrand MAN/LGW Services

Wed Oct 12, 2005 9:44 pm

Quoting Candid76 (Reply 41):
Red is intrinsically linked with Manchester

Watch it, pal... there's a great many City fans, myself included, who would be deeply insulted if THAT was the reason "BA Red" was linked with Manchester! 

Quoting PM (Reply 47):
Quite hard to imagine, actually... Chicago, maybe, but Delta have a somewhat greater presence at ATL than do UA.

Sorry, my mistake - I actually meant Delta. Oops. Thanks for the correction.

[Edited 2005-10-12 14:44:31]
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