British Airways have recently sacked the Saatchi brothers, after 25 years as their creative agency. Through Saatchi & Saatchi, and later M&C Saatchi they created many famous campaigns including 'The World's Favourite Airline' and the 'Face' commercial. www.mcsaatchi.com/BA shows the history of their work for the airline, from the early 80's until today.
British Airways have replaced Saatchi with Bartle Bogle Hegarty (BBH). BBH currently make the ads for Levi's, Barclays, KFC, Lynx and many others. (www.bbh.co.uk). They are going to begin advertising the BA brand in November using the new strapline 'upgrade to BA'.
What are your thoughts? Good decision or bad decision?