I'm sorry to disagree but SWISS livery reflects really well everything related with Switzerland!!! You don't need anything else rather than the Swiss flag and I tell you everyone in the WORLD will now that we are seeing a swiss airplane arriving! NOT ONLY one airline can be identified like SWISS around the world! I'm talking for example about Portugal, if we had TAP with only the flag in the tail people would probably confuse with any country in Africa/Asia/South America, but when we see that red tail with a white cross we KNOW that it was a swiss aircraft from Switzerland arrived!
In December 2003 I was at LAX
waiting for my flight to Europe, and I was flying SWISS from LAX
is one of the most buzziest airports in the world, with a lot of airlines, liveries, colours, etc. etc. but I tell you one thing, when the A340-313X from SWISS landed and taxied to our gate at Tom Bradley Terminal I could "ear" words like " It's from Switzerland", " Swiss is arriving".... that livery reflects the way swiss people are, simple, cool, calm!
People can ask why I say all those things about them beeing a portuguese? Well simple because I'm been working and relating with them since many years, and you can only understand swiss people and mentallity when you have been exposed and related after many years!