USADreamliner
Topic Author
Posts: 1211
Joined: Sat Sep 17, 2005 1:33 pm

Varig And United Slogan

Thu Nov 03, 2005 5:12 am

This is for my Brazilians friends.
Do you remember some time ago, Varig's slogan was "It's time to fly".I remember it from commercials,magazines and timetables.

Now i see United slogan and is..."It's time to fly" !

Because they are members of Star Alliance UA "borrow" the slogan, or they paid for it, or is just simply a coincidence?

If anyone knows the answer please let me know, because everytime I see the slogan I say :That's Varig slogan!!! And of course people around look at me like I'm insane... Big grin

THANKS!!!
 
UAcosCS
Posts: 380
Joined: Wed Aug 17, 2005 6:18 am

RE: Varig And United Slogan

Thu Nov 03, 2005 5:16 am

Quoting USADreamliner (Thread starter):
Now i see United slogan and is..."It's time to fly" !

You just now saw this? It has been out for months.
We had dreams and songs to sing, It's so lonely round the fields of Athenry.
 
USADreamliner
Topic Author
Posts: 1211
Joined: Sat Sep 17, 2005 1:33 pm

RE: Varig And United Slogan

Thu Nov 03, 2005 5:33 am

Quoting UAcosCS (Reply 1):
You just now saw this? It has been out for months.

I saw it months ago too.
Do you have an answer for the question or are you just bored?
 
LipeGIG
Posts: 5050
Joined: Tue May 03, 2005 7:33 am

RE: Varig And United Slogan

Thu Nov 03, 2005 9:38 am

Quoting USADreamliner (Thread starter):
Because they are members of Star Alliance UA "borrow" the slogan, or they paid for it, or is just simply a coincidence?

Probably is a coincidence. Varig and other brazilian airlines does not register the rights on their slogans. Brazil has a publishing regulator (CONAR) that only avoid the use of the same campaign. Slogans here are not usually copyright protected as they change it from time to time. Varig nowadays slogan is " Varig - The Brazilian Star" and keep a strong message " If you are flying with other airlines, Varig will bring you back "

Varig marketing is not so strong nowadays due to the lack of cash.

Regards
Felipe
New York + Rio de Janeiro = One of the best combinations !
 
UAcosCS
Posts: 380
Joined: Wed Aug 17, 2005 6:18 am

RE: Varig And United Slogan

Thu Nov 03, 2005 1:23 pm

Quoting USADreamliner (Reply 2):
Quoting UAcosCS (Reply 1):
You just now saw this? It has been out for months.

I saw it months ago too.
Do you have an answer for the question or are you just bored?

Do I have an answer? I would say it was more of a reply. It has been out for awhile, it sucks with UA and apparently it sucked with RG.
We had dreams and songs to sing, It's so lonely round the fields of Athenry.
 
skytony
Posts: 107
Joined: Mon Sep 26, 2005 1:25 am

RE: Varig And United Slogan

Thu Nov 03, 2005 1:29 pm

Well before "Time to fly" There was "Life is a journey travel it well"
I have heard that slogan for a car and insurance commercial.
I find the new slogan handy when go to work.
"Time to Try"
"Time to Lie" about there connections and the lack of a meal choice.
"Time to Sigh" when we are late
"Time to Try again" when we have a mechanical.
"Time to Fry" when you are trapped in a packed 747-400 with no air conditioning.
Lower your expectations! You will always be pleasantly surprised!