keesje
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SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 1:03 am

According to industry observers, the SQ interior will not be unveiled until September next year, as the culmination of a three-year effort to define what Singapore Airlines describes as the ultimate spaceship.

- The process started in 2002 with trend research, crew workshops and customer workshops. The customer workshops were conducted with frequent flyers in London, Singapore and New York.

- A total of 100 participants took part in a two-day think tank with 50 SQ staff and were asked to visualise travel in 10 years' time and what changes they would like to see. Together, they designed their perfect aircraft interior.

- The input from all groups was pooled to help form an overarching plan for the cabin design, cabin amenities and ground and in-flight service procedures.

- The ideas generated in the workshops were then presented to a group of diverse designers from fashion houses, luxury car makers and aircraft cabin specialists to translate the ideas into an actual cabin design.

- A 747 was fitted with four different economy seat designs and parked at one of the gates at Changi. Transiting passengers were invited to walk aboard and try them out. In the end, one design was overwhelmingly selected.

- About 300 frequent flyers and 150 Singapore Airlines staff were also asked to try the airline's first and business class cushions and mattresses for firmness and comfort.

However, the participants have yet to see the final product - all they have seen is small pieces of a much larger jigsaw.

http://www.theaustralian.news.com.au.../0,5744,17203217%255E23349,00.html

QF recently lowered their seat count on the A380. EK recently introduced new First & Business class cabins that set new standards.

View Large View Medium
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Photo © Konstantin von Wedelstaedt
View Large View Medium
Click here for bigger photo!

Photo © Konstantin von Wedelstaedt


No surprise BA is setting apart Pounds to do an upgrade too, after being caught on the Atlantic by VS' new business cabins seats. http://www.post-gazette.com/pg/05302/596839.stm

I think the new A380 introductions will cause new product / service competition, mainly between Europe and Asia/Australia.

http://www.cardatabase.net/modifiedairlinerphotos/photos/big/00004122.jpg
BTW Yes, I think SQ can do with a new livery, those cheat lines are beginning to look dated..


also from the Australian:
- A380 fuel burn and payload/range tests will be completed with MSN 004.
- the first 3 aircraft destined for Singapore Airlines are now in final assembly
- the wings for the first 2 Qantas aircraft, MSN 014& 15, are in final assembly in Britain
- the fuselage sections for the first 2 Qantas A380s are almost complete in Hamburg.
- Airbus had begun construction of parts for the 30th aircraft.
- all but 3 production slots until 2010 had already been sold
- Airbus approached airlines that have options but they don't want to give up their slots

[Edited 2005-11-10 17:19:11]
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EI747SYDNEY
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 1:38 am

Sounds Nice. We have a lot to look forward to over the next few years.

Rob  wave 
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Boogyjay
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RE: SQ A380 Interior Development, Production Updat

Fri Nov 11, 2005 1:43 am

Thank you very much for the news. Sounds interesting and exciting  bouncy .

IMO, you're right that the A380 will introduce new features that will ultimately be spread over the whole fleets. If these features are going to be highly associated with the A380, it may add a bit of more pressure to airlines that don't have the A380 to order it, just to have the same modern image than the competition.

Quoting Keesje (Thread starter):
- all but 3 production slots until 2010 had already been sold
- Airbus approached airlines that have options but they don't want to give up their slots

That's very interesting and speaks for itself.
 
ikramerica
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 2:13 am

Anyone one of the lucky pax who got to try out the interiors at Changi? Any comments from those people?

So if production of 30 aircraft has already begun, we should see a bunch of deliveries in a very short time at EIS, no?
Of all the things to worry about... the Wookie has no pants.
 
leelaw
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RE: SQ A380 Interior Development, Production Updat

Fri Nov 11, 2005 3:18 am

Quoting Ikramerica (Reply 3):
So if production of 30 aircraft has already begun, we should see a bunch of deliveries in a very short time at EIS, no?

Prior to the program delay, Airbus was scheduled to deliver 37 A388s by the end of 2007 (11 in '06, 26 in '07).

2006

SQ: 5
QF: 2
EK: 4

2007

SQ: 5
QF: 4
EK: 4
AF: 3
EY: 2
KE: 1
LH: 2
MH: 2
VS: 1
ILFC: 2

Mr. Champion has recently said that it will take 2 years to catch up. Recent press reports indicate SQ will not begin service until after Christmas 2006, with QF following in April, 2007. IMO, as the production tempo remains rather prosaic, you're not likely to see more than 20-25 A380s in service before the end of 2007.

[Edited 2005-11-10 19:26:47]
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Carpethead
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 12:55 pm

Correct me if am wrong but don't all experimental commercial aircraft undergo a comprehensive interior testing prior to entry of service. Since SQ is going to be the first customer, we will see an SQ interior that will be the same as the ones they will deploy once it is certified. Unless SQ/Airbus plans on testing a slightly inferior interior design and re-work everything at a later date. This scenario seems highly unlikely.

Therefore the vague SQ interior will be known months ahead of its first planned revenue flight.
 
PhilSquares
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 1:09 pm

Quoting BoogyJay (Reply 2):
you're right that the A380 will introduce new features that will ultimately be spread over the whole fleets

Not entirely correct. Had the 380 arrived as planned that statement would be true. However, the new cabin is likely to make it's introduction on the 777-300ER when it's introduced in mid 2006.
Fly fast, live slow
 
abba
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 1:27 pm

Quoting BoogyJay (Reply 2):
If these features are going to be highly associated with the A380, it may add a bit of more pressure to airlines that don't have the A380 to order it, just to have the same modern image than the competition.


I think the point here is space and the fact that you can reserve all of the extra space for the front end - that is for first and business class. This means that you can give the front end passengers an experience on the 380 that cannot be matched by any other airline. The A380 might well be taking all premium paying passengers on the expense of 777/350 et al which might be reduced to cattle class only....

Abba
 
MarshalN
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 1:31 pm

A minor point, but.... is that the planned livery? EEEEEEWWWWWW
 
bill142
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 2:06 pm

Quoting Keesje (Thread starter):
BTW Yes, I think SQ can do with a new livery, those cheat lines are beginning to look dated

And from picture which have been coming out of Toulouse the tail won't look like that.

Quoting MarshalN (Reply 8):
A minor point, but.... is that the planned livery? EEEEEEWWWWWW

The Tail won't. Its fair to assume that the livery will mirror the current SQ Livery.
 
PhilSquares
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 2:38 pm

Quoting MarshalN (Reply 8):
A minor point, but.... is that the planned livery? EEEEEEWWWWWW

Take a look at the source for the picture. It's not a SQ product. I can tell you with 100% certainty, the 380 livery will look just about like every other SQ in current service!
Fly fast, live slow
 
MarshalN
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 2:51 pm

Ah, right, I didn't realize it was an active link. Whoever dreamed that thing up... needs to take a design course, or not design anything more in his or her entire life.
 
keesje
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 6:35 pm

Quoting BoogyJay (Reply 2):
If these features are going to be highly associated with the A380, it may add a bit of more pressure to airlines that don't have the A380 to order it, just to have the same modern image than the competition.

Champion said the rollout of the plane was now on track and Airbus was "committed to deliver the first aircraft by the end of 2006" to Singapore Airlines, the first airline to operate the jet.

He said production will be ramped up, but new A380 customers will have to wait at least six years to take delivery.


Thinking about BA, I looks like they have got themselves in a position that they are no longer in a position to order, or not to order.

Those 60 744 are not very old, but also not very young or very cheap to operate. Matching new (MESA/Asian) product specification could drive 744 seat counts under 250 (?) in a market that will probably grow 5% per year in the next 6 years..



The market seems to have answered the A380 question for them. Or .. ? Has BA been to careful & missed the boat? I don't think the last has been said on this, inside BA.
"Never mistake motion for action." Ernest Hemingway
 
flyAUA
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 7:11 pm

Quoting Keesje (Thread starter):

Thanks for sharing Keesje  Smile

Regarding that livery... who made it?
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manni
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 7:32 pm

"We have approached airlines that have options on the A380 but they don't want to give up their slots," he said.

Singapore Airlines, the first airline to operate the A380, has 10 firm orders and 15 options and is evaluating exercising some options or ordering the new Boeing 747 Advanced, which Boeing is expected to launch in December.

Sounds promising for Airbus then, if SIA does not want to give up its slots and is considering exercising options or ordering the new 747Adv.
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astuteman
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 7:39 pm

Quoting Manni (Reply 14):
"We have approached airlines that have options on the A380 but they don't want to give up their slots," he said.



Quoting Manni (Reply 14):
Sounds promising for Airbus then

Hard to argue with a statement like that, isn't it, yet you'll still find many on here (allegedly) convinced that the many launch customers will still want their (alleged) $500 000 back..... Smile
(can't remember now whether that was the full purchase price or just the deposit......)  Wink
 
QANTASpower
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 7:47 pm

Qantas have stated that the new products being introduced with the A380's will be rolled out across the whole International fleet in order to stay competitive. QF intends to allocate at least the first 8 A380's to there MEL/SYD - LAX runs so will need to upgrade the 744's to stay competitive with SQ etc.
 
CPH757
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 10:18 pm

Quoting Carpethead (Reply 5):
Correct me if am wrong but don't all experimental commercial aircraft undergo a comprehensive interior testing prior to entry of service. Since SQ is going to be the first customer, we will see an SQ interior that will be the same as the ones they will deploy once it is certified. Unless SQ/Airbus plans on testing a slightly inferior interior design and re-work everything at a later date. This scenario seems highly unlikely.

Therefore the vague SQ interior will be known months ahead of its first planned revenue flight.

Isn't that what the article states? It says that the new interior will be unveiled in september next year, and if the first revenue flights isn't expected before Christmas 2006, they have 2-3 month  Smile
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EI747SYDNEY
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 10:22 pm

Quoting PhilSquares (Reply 10):
Take a look at the source for the picture. It's not a SQ product. I can tell you with 100% certainty, the 380 livery will look just about like every other SQ in current service!

Which still looks rather nice if you ask me.

Rob  wave 
''Live life on the edge, Live each and every day like it's your last, Hell you only live once''
 
PyroGX41487
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RE: SQ A380 Interior Development, Production Update

Fri Nov 11, 2005 11:42 pm

Jesus god. As much as I'd like SQ to get a new livery and keep that tail in some way, I think that livery posted with the threat starter reminds me a little too much of UAL. Gorgeous, don't get me wrong, in some form. But I can't see that on say, a B777. It would only look good on the A388 or the B744.
 
keesje
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RE: SQ A380 Interior Development, Production Update

Sat Nov 12, 2005 12:10 am

At SIN with SQ sticker..

"Never mistake motion for action." Ernest Hemingway
 
MD80Nut
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RE: SQ A380 Interior Development, Production Update

Sat Nov 12, 2005 12:18 am

>>The A380 might well be taking all premium paying passengers on the expense of 777/350 et al which might be reduced to cattle class only....<<

Not likely to happen. The A380 isn't going to be used on all long distance flights, so you'll continue to see the smaller aircraft serving lower density routes and the airlines offering their premium products on them. The airlines ordering the A380 are still ordering other aircraft. Granted, the A380's size opens up an opportunity for even more spacious premium seating and A380 specific amenities, but they will continue to offer premium service on the smaller planes.

I think it's telling that the airlines in line are unwilling to give up their A380 delivery slots. Shows that there is a need and demand for the aircraft. I expect more A380 orders once it enters service.

Cheers, Ralph
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RayChuang
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RE: SQ A380 Interior Development, Production Update

Sat Nov 12, 2005 12:26 am

By the way, I have doubts that BA will buy the A380-800 anytime soon.

The reason is simple: BA controls enough slots at LHR that there is little pressure to buy the larger plane. As such, BA could easily just re-work their flight schedule with more flights between LHR and SIN to compete against SQ's A388 flights.

However, I do see SQ trying to get the A388 on some routes outside of the route between LHR and SYD via SIN. I wouldn't be surprised that we see the A388 flying the SQ 001/002 route between SIN and SFO via HKG by Summer 2007.
 
na
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RE: SQ A380 Interior Development, Production Update

Sat Nov 12, 2005 12:40 am

I had the luck to be invited to test 4 different economy class seats/arrangements for a certain future A380 operator. All 4 options tested were far better than the current standard presented for comparison.

Btw the first A380 in SIA colours (and most likely the first A380 in any airline´s colours) might be shown on the airshow in February. If so, I don´t expect a newly designed livery. But a better day to introduce a new livery for an airline besides the day they launch A380 service will be hard to find over the next decade. SIA, LH, QF, Malaysian, Air France - all these liveries are pretty old. And besides the one of QF I don´t mind anyone changing it on this event!
 
art
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RE: SQ A380 Interior Development, Production Update

Sat Nov 12, 2005 12:50 am

Quoting MD80Nut (Reply 21):
I expect more A380 orders once it enters service.

Airbus at least will be hoping you're right on that call!
 
Doona
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RE: SQ A380 Interior Development, Production Update

Sat Nov 12, 2005 1:01 am

Quoting Keesje (Thread starter):
QF recently lowered their seat count on the A380. EK recently introduced new First & Business class cabins that set new standards.

How come there are almost never "new standards" set in Y?

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