This week CX has many insertions on CNN Europe during prime time slots with the title "we are made to move...move farther".
I must say the advertisment is really creative and different from the typical we usually see (e.g. I'm bored to death with MH advertisment). I discussed CX's advertisement with the PR of the company I work and he also agreed, CX's advertisement is very smart and innovative.
Anyone could inform who designed CX's campaign?
Usually we always see the same airlines advertising on expensive global chanels such as CNN or BBC: CX, QR, EK, BA, AF, MH, SA (also very nice!) and recently also UA. Is this communication chanel, rather expensive, effective? Any comments?