hardiwv
Posts: 4341
Joined: Sat Oct 09, 2004 11:30 pm

CX New Advertisement On CNN

Sat Nov 19, 2005 5:00 am

This week CX has many insertions on CNN Europe during prime time slots with the title "we are made to move...move farther".

I must say the advertisment is really creative and different from the typical we usually see (e.g. I'm bored to death with MH advertisment). I discussed CX's advertisement with the PR of the company I work and he also agreed, CX's advertisement is very smart and innovative.

Anyone could inform who designed CX's campaign?

Usually we always see the same airlines advertising on expensive global chanels such as CNN or BBC: CX, QR, EK, BA, AF, MH, SA (also very nice!) and recently also UA. Is this communication chanel, rather expensive, effective? Any comments?

Rgs,
 
pilottim747
Posts: 1577
Joined: Tue Jul 17, 2001 2:34 pm

RE: CX New Advertisement On CNN

Sat Nov 19, 2005 5:52 am

Here's a link to the CX website for its "Network & Frequency" campaign. It includes a 60 sec. version of one of the new adverts.

We're born to move

pilottim747
Aviation Photographers & Enthusiasts--Coordinate your life.
 
hardiwv
Posts: 4341
Joined: Sat Oct 09, 2004 11:30 pm

RE: CX New Advertisement On CNN

Sat Nov 19, 2005 6:12 am

Quoting Pilottim747 (Reply 1):
It includes a 60 sec. version of one of the new adverts.

This is the advert I was refering to (60' version). Tks!

Rgs,