firiko
Posts: 132
Joined: Mon Nov 21, 2005 4:05 am

Why Did THY Ask? (Livery Related)

Sun Nov 27, 2005 7:31 am

In a recent survey Turkish Airlines asked its passengers which livery to use. 31,545 voted in a week. People who voted were awarded with 250 Miles&Miles ( Turkish Airlines frequent flyer program) points. The following desing was the winner with 15,283 votes
http://www.turkline.com/haber/ucak1.htm
But Turkish Airlines management used the following design which is no where close to what the passengers suggested.
http://www.airliners.net/open.file?i...nr=2&prev_id=960055&next_id=NEXTID

31,545x250= 7,886,250 miles which in total is enough for 3944 free return flights from Istanbul (THY hub) to any destination in Europe served by THY.

My question is why do they care and put all this effort and free tickets into asking if they are going to use a desing which is no where close to what the passengers want ?
 
User avatar
Vasu
Posts: 2943
Joined: Tue Apr 19, 2005 5:34 am

RE: Why Did THY Ask? (Livery Related)

Sun Nov 27, 2005 7:39 am

Only a guess, but maybe the one they went for in the end was more economic?

Anyway, even if that is true, I definitely agree it was daft to ask people to vote...
 
acidradio
Crew
Posts: 1595
Joined: Mon Mar 12, 2001 3:19 pm

RE: Why Did THY Ask? (Livery Related)

Sun Nov 27, 2005 1:41 pm

Quoting Firiko (Thread starter):
31,545x250= 7,886,250 miles which in total is enough for 3944 free return flights from Istanbul (THY hub) to any destination in Europe served by THY.

That is if one person collected all the miles. But I doubt they did. 250 miles by itself for just an individual won't get anyone anything. They then have to earn thousands and thousands more for that to have any more than token value.

Part of marketing is getting the customer involved. By getting them to your website to participate in helping to choose a new livery, they feel a sense of involvement. To boot, they get a small token, 250 miles.
Ich haben zwei Platzspielen und ein Microphone
 
A388
Posts: 7174
Joined: Mon May 21, 2001 3:48 am

RE: Why Did THY Ask? (Livery Related)

Sun Nov 27, 2005 6:55 pm

I also voted on their website and as far as I remember, the livery THY adopted now was also one of the options. Where did you get the survey results?

A388
 
emrecan
Posts: 845
Joined: Thu Feb 03, 2000 7:20 am

RE: Why Did THY Ask? (Livery Related)

Sun Nov 27, 2005 7:31 pm

Firiko:

I completely agree with you... Their new livery sucks  Sad
They choose the worst livery.. There is no difference between the old one and the new(!) one..

BTW their meal service is increased a lot. It is a good side of this innovation.
 
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garpd
Posts: 2308
Joined: Thu Aug 11, 2005 9:29 am

RE: Why Did THY Ask? (Livery Related)

Sun Nov 27, 2005 7:32 pm

I vote for a management wide "bottle out"
They're probably too scared to change the livery so radically as the voted design would have it.

This is a big problem with a lot of airlines, trust me I know. I've presented some designs to a few relatively big airlines and its all gone well right up to just before the point of no return where everything suddenly goes cold. Then I get a message saying they're going to stick with their current design for some time. A few weeks later a tiny tweak to their original image is evident.

Happens all the time.
arpdesign.wordpress.com
 
firiko
Posts: 132
Joined: Mon Nov 21, 2005 4:05 am

RE: Why Did THY Ask? (Livery Related)

Mon Nov 28, 2005 12:27 am

Quoting A388 (Reply 3):
Where did you get the survey results?

A388

I got the results from the company which works as the web page contect editor for THY.
 
srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: Why Did THY Ask? (Livery Related)

Mon Nov 28, 2005 1:25 am

In a similar vein, when FL held a poll to name their next city, the city that was evidently leading the poll (TYS) didn't get to become the next city, SRQ did. So what it could be is that THY already had their decision made, and ran this "poll" to make it seem like their passengers were contributing to the airline.

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