In a recent survey Turkish Airlines asked its passengers which livery to use. 31,545 voted in a week. People who voted were awarded with 250 Miles&Miles ( Turkish Airlines frequent flyer program) points. The following desing was the winner with 15,283 votes
But Turkish Airlines management used the following design which is no where close to what the passengers suggested.
31,545x250= 7,886,250 miles which in total is enough for 3944 free return flights from Istanbul (THY hub) to any destination in Europe served by THY.
My question is why do they care and put all this effort and free tickets into asking if they are going to use a desing which is no where close to what the passengers want ?