Simpilicity
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Joined: Mon Oct 31, 2005 4:21 pm

OzJet Needs Branson Type Promotions?

Thu Dec 01, 2005 11:56 am

Perhaps OzJet needs some Richard Branson type promotions to get their awareness up in the marketplace, OR, they need to do some Southwest type giveaways.

Apparently, with 9 week Australian school holidays already upon us & business traffic starting to drop off for Xmas holidays very soon, you'd think they'd be doing all sorts of contra deals to get bums in seats, espcially for non peak hour flights !!!

Any comments?
 
HKGKaiTak
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Joined: Sat Jun 25, 2005 9:48 am

RE: OzJet Needs Branson Type Promotions?

Thu Dec 01, 2005 12:35 pm

Well Stoddy's got a Branson-type in a fellow Brit involved in the ads ... Murray Walker ...

Seriously though, how many businesspeople in Australia know Ozjet is owned by Paul Stoddart who use to own Minardi and hence the motorsport / F1 connection?
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Simpilicity
Topic Author
Posts: 881
Joined: Mon Oct 31, 2005 4:21 pm

RE: OzJet Needs Branson Type Promotions?

Thu Dec 01, 2005 12:48 pm

Quoting HKGKaiTak (Reply 1):
Seriously though, how many businesspeople in Australia know Ozjet is owned by Paul Stoddart who use to own Minardi and hence the motorsport / F1 connection?

not enough ( except for petrol heads) !!!

Wonder which advertising genius thought up this one. Hopefully he's been given the bullet.
 
pilotdude09
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Joined: Mon May 02, 2005 12:35 am

RE: OzJet Needs Branson Type Promotions?

Thu Dec 01, 2005 9:25 pm

Quoting Simpilicity (Reply 2):

not enough ( except for petrol heads) !!!

and any one who nuts about aviation, not that we know anybody like that  Smile
Qantas, Still calling Australia Home.........
 
QANTASforever
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Joined: Tue Apr 03, 2001 6:03 am

RE: OzJet Needs Branson Type Promotions?

Thu Dec 01, 2005 10:19 pm

Those commercials are bloody dredful. It's the kind of quality one expects from some two-bit factory flogging old stocks of carpet, NOT a major national airline.

Rotten rotten rotten.

QFF
Fighting for the glory of the Australian Republic.
 
HKGKaiTak
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Joined: Sat Jun 25, 2005 9:48 am

RE: OzJet Needs Branson Type Promotions?

Fri Dec 02, 2005 7:28 am

Quoting QANTASforever (Reply 4):
Those commercials are bloody dredful. It's the kind of quality one expects from some two-bit factory flogging old stocks of carpet, NOT a major national airline.

Not to mention a major national airline that is supposedly a luxury business class airline that targets high yield business travellers ...

The ads actually remind me of those low-budget commercials you see on Northern Territory stations ...
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Simpilicity
Topic Author
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Joined: Mon Oct 31, 2005 4:21 pm

RE: OzJet Needs Branson Type Promotions?

Fri Dec 02, 2005 10:10 am

Quoting QANTASforever (Reply 4):
Those commercials are bloody dredful. It's the kind of quality one expects from some two-bit factory flogging old stocks of carpet, NOT a major national airline.

Rotten rotten rotten.

QFF

Yeh but compare with QF's choir singing all over the world, which sends the message:-

"we've got heaps of money from overcharging pasengers so much, we can send a choir to all parts of the world to sing a song, which has little to do with running an airline"
 
HKGKaiTak
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Joined: Sat Jun 25, 2005 9:48 am

RE: OzJet Needs Branson Type Promotions?

Fri Dec 02, 2005 11:58 am

Quoting Simpilicity (Reply 6):
Yeh but compare with QF's choir singing all over the world, which sends the message:-

"we've got heaps of money from overcharging pasengers so much, we can send a choir to all parts of the world to sing a song, which has little to do with running an airline"

Quite the contrary, I think the QF I Still Call Australia Home ad campaign is an absolute masterpiece and certainly one of the best ad campaigns in recent years. The fact it's been around for so long speaks for itself.

The choir is shown in iconic Australian locations or iconic overseas locations, showing that QF is Australia's flag carrier and appealing to both domestic and international flyers ... not to mention showcasing Australia to our overseas visitors.

The choice of music is absolutely brilliant, even if I don't agree with a corporation hijacking a quinessentially Aussie song for commercial benefit.

If you have ever spent some time living overseas and you hop on a QF flight at, say, LHR, and see that commercial on your IFE before take-off, you will understand what I mean.
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