mnazhar
Posts: 5
Joined: Mon Oct 24, 2005 3:01 pm

Airline Marketing Books

Mon Dec 05, 2005 10:26 pm

I am interested in studying books on 'airline Marketing'. Would appreciate if anyone could guide me in this respect.


rgds Azhar
 
soups
Posts: 3220
Joined: Thu Jun 03, 2004 6:41 pm

RE: Airline Marketing Books

Mon Dec 05, 2005 11:32 pm

try Shaw he has got a good book about airline marketing
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TKMCE
Posts: 819
Joined: Thu May 16, 2002 12:18 pm

RE: Airline Marketing Books

Tue Dec 06, 2005 2:06 am

Read the chapter on marketing (as a well as the other related chapters such as pricing) in Prof Rigas Donganis's book "Flying off Course"
 
soups
Posts: 3220
Joined: Thu Jun 03, 2004 6:41 pm

RE: Airline Marketing Books

Tue Dec 06, 2005 5:10 am

he has got a new one out, 2006

Quoting TKMCE (Reply 2):
Rigas Donganis's book "Flying off Course"
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TKMCE
Posts: 819
Joined: Thu May 16, 2002 12:18 pm

RE: Airline Marketing Books

Tue Dec 06, 2005 4:59 pm

Quoting Soups (Reply 3):
he has got a new one out, 2006

Has the new edition come out? "Flying Off Course"? Couldnt find it in Amazon?
Any idea where I can puchase it on the net?
 
soups
Posts: 3220
Joined: Thu Jun 03, 2004 6:41 pm

RE: Airline Marketing Books

Tue Dec 06, 2005 6:02 pm

Quoting TKMCE (Reply 4):

Has the new edition come out? "Flying Off Course"? Couldnt find it in Amazon?

yup its out allready
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TKMCE
Posts: 819
Joined: Thu May 16, 2002 12:18 pm

RE: Airline Marketing Books

Tue Dec 06, 2005 6:20 pm

Is it "Flying off course" or is it "Airline Business"? Both are by the same author.
 
soups
Posts: 3220
Joined: Thu Jun 03, 2004 6:41 pm

RE: Airline Marketing Books

Tue Dec 06, 2005 9:50 pm

the Airline business
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mnazhar
Posts: 5
Joined: Mon Oct 24, 2005 3:01 pm

RE: Airline Marketing Books

Wed Dec 07, 2005 12:34 am

Many thanks to all forum members for their suggestions.

I will elaborate somewhat on my original query.

I am interested in studying books, magazines or websites on 'airline Marketing & management'.

The only good book that I have been able to find till now is "Airline Marketing and Management (Paperback) by Stephen Shaw.

Coming to magazines I find 'Airline business' interesting and 'Aircraft Commerce' very descriptive and detailed.

If anyone knows about books, magazines or websites that are worth reading, kindly do share them with me.

rgds Azhar
 
TKMCE
Posts: 819
Joined: Thu May 16, 2002 12:18 pm

RE: Airline Marketing Books

Wed Dec 07, 2005 3:46 am

Flying off Course deals with the MICRO aspects of Airline Management - AIrline Business should (if its predcessor - the 1st edition is anything to go by) should deal with the MACRO issues.

Dont automatically assume that just because the title or cover page of a book does not have the word "airline marketing/management", it will not deal with the topic.

Personally speaking, I found Doganis a much better bet for my airline marketing elective rather than Shaw, but then that is purely my opinion which may vary from others.

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