Back in 1997, Valujet suffered from an image problem and bought the Orlando based AirTran Airways to shed it's name and do a complete makeover.
At the time, Newark based Kiwi International airlines was also struggling.
IMO Kiwi was better known name than the orginal Airtran based in Orlando.
Anyone have any thoughts if Valujet had bought Kiwi instead of Airtran?
Ironically, Tad Hutcheson was in upper management at Kiwi before he
jumped ship to Valujet/Airtran where he is now. Just some thoughts.