SonOfACaptain
Topic Author
Posts: 1695
Joined: Thu May 27, 2004 5:36 am

Attaché Becomes US Airways Magazine

Tue Dec 13, 2005 2:06 pm

http://www.bizjournals.com/triad/sto.../2005/12/12/story8.html?from_rss=1

Although I am excited about the new magazine, I am not too thrilled about the new name.

-SOAC
Non Illegitimi Carborundum
 
corey07850
Posts: 2335
Joined: Wed Feb 04, 2004 4:33 am

RE: Attach� Becomes US Airways Magazine

Tue Dec 13, 2005 2:16 pm

Quoting SonOfACaptain (Thread starter):
I am not too thrilled about the new name.

Well the old one wasn't working with their whole "US" image, although I agree they could have been a bit more creative with the new name
 
HPRamper
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Joined: Sat May 14, 2005 4:22 am

RE: Attaché Becomes US Airways Magazine

Tue Dec 13, 2005 2:17 pm

It's a lot better than "Attache", a word most commonly associated with influential, stuffy types. A more generic name will make it more appealing to everyone but the actual attache-case carrying folks.
 
A330323X
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RE: Attaché Becomes US Airways Magazine

Tue Dec 13, 2005 2:22 pm

Quoting SonOfACaptain (Thread starter):
Attaché Becomes US Airways Magazine

To be clear, even though it's the same publisher, they're not just renaming the magazine. It's actually going to be a substantially different magazine.

Quoting SonOfACaptain (Thread starter):
Although I am excited about the new magazine, I am not too thrilled about the new name.

I am not thrilled about the name, but I am definitely not thrilled about the change at all.

Quoting Corey07850 (Reply 1):
Well the old one wasn't working with their whole "US" image

I don't follow. Attaché consistently won a number of awards for its content, winning one as recently as this month in fact. It was recognized as one of the premier in-flight magazines. I don't think that it needed fixing.
I'm the expert on here on two things, neither of which I care about much anymore.
 
A330323X
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RE: Attaché Becomes US Airways Magazine

Tue Dec 13, 2005 2:32 pm

Quoting HPRamper (Reply 2):
It's a lot better than "Attache", a word most commonly associated with influential, stuffy types. A more generic name will make it more appealing to everyone but the actual attache-case carrying folks.

Of course, those types are the ones that the advertisers are aiming for.

I guarantee you that the ad rates will suffer, at least initially, while the advertisers wait and see if the new magazine's content is able to attract the same quality of reader.
I'm the expert on here on two things, neither of which I care about much anymore.
 
SonOfACaptain
Topic Author
Posts: 1695
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RE: Attaché Becomes US Airways Magazine

Tue Dec 13, 2005 2:33 pm

The Attaché was a very fine magazine indeed, and I can only hope for the best from the new one. It is going to be twice as big (200 pages) so hopefully they will only add good things to it. Although at the same time, you risk having a bunch of rubbish for the majority of the pages. I am going to have to wait to read the new one before I make up my mind.

-SOAC
Non Illegitimi Carborundum
 
HPRamper
Posts: 4588
Joined: Sat May 14, 2005 4:22 am

RE: Attaché Becomes US Airways Magazine

Tue Dec 13, 2005 2:36 pm

Quoting A330323X (Reply 4):
Of course, those types are the ones that the advertisers are aiming for.

For a while anyway, until the LCC-model really takes hold and fares begin to drop.
 
corey07850
Posts: 2335
Joined: Wed Feb 04, 2004 4:33 am

RE: Attach� Becomes US Airways Magazine

Tue Dec 13, 2005 2:45 pm

Quoting A330323X (Reply 3):
I don't follow

Well, they are an American carrier called "US" Airways, have American Flags plastered on their planes, yet have a magazine with a name that is blatantly of French origin...

Perhaps an alternate name could be "apple pie" or "baseball" as that might show their "American" brand more... Follow now?  Wink
 
Mainliner
Posts: 359
Joined: Thu Aug 04, 2005 6:34 am

RE: Attaché Becomes US Airways Magazine

Tue Dec 13, 2005 5:00 pm

Well, before Attache it was simply called USAir Magazine. Perhaps, as with the retrojet schemes to be unveiled, this is another way of exploring their roots.  wink 
Every flight counts.
 
EnviroTO
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Joined: Sat Aug 07, 2004 12:11 pm

RE: Attaché Becomes US Airways Magazine

Tue Dec 13, 2005 6:32 pm

Quote:
Perhaps an alternate name could be "apple pie" or "baseball" as that might show their "American" brand more... Follow now?

Freedom Fries Magazine perhaps. Big grin
 
ACAfan
Posts: 690
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RE: Attaché Becomes US Airways Magazine

Tue Dec 13, 2005 7:05 pm

I do hope they get rid of their silly advertisements like the "I, Incorporated!" and the lunch dating service. Why can't we have real ads from real companies?
Freddie Laker ... May be at peace with his maker ... But he is a persona non grata ... with IATA

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