A couple of years ago Bulgaria was largely the domain of Balkan Holidays here in the UK. British tour ops and charter airlines did not feature the resort prominently and if they did offer holidays to the Bulgarian resorts they utilised Balkan Holidays, Hemus or Via.
Now ThomsonFly, First Choice and Thomas Cook are all offering flights to Varna and Bourgas using their own airlines and aircraft. I wonder if this is the case in other European countries like Germany and Scandinavia.
Via and Balkan Holidays are now facing tough competition from UK charter carriers and I cant help thinking that Via will have to look at a replacement for the TU154 if it is to maintain a share of the inbound IT traffic to Varna and Bourgas.