AerospaceFan
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Boeing TV Advertisements

Sat Dec 24, 2005 7:23 pm

I must admit that I like seeing Boeing's advertisements on television, and in particular, their "Forever New Frontiers" campaign. I like the idea that they elevate the status of aerospace engineering, for example, although I myself am not an engineer.

It's interesting to me that Boeing emphasizes so much of its military components (unmanned aerial vehicles, etc.). Perhaps now that its commercial airliner division is doing so well, it will show us more of its newest aircraft, although I do remember seeing ads for the 787 Dreamliner.

Boeing's are some of the TV commercials I actually look forward to.  Smile

A rising tide lifts all boats, and if the aerospace industry does well, I think that other aspects of the economy do well, too. And perhaps the magic of flight will be a bit more magical once again, all the security lines and hassles notwithstanding.

Thoughts?
What's fair is fair.
 
474218
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RE: Boeing TV Advertisements

Sun Dec 25, 2005 2:33 am

These commercials are shown mostly on news channels, Fox News, CNN and MSNBC and are targeted at the Washington DC insiders that watch these channels. You will also see commercials for Lockheed Martin on these same channels.
 
columbia107
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RE: Boeing TV Advertisements

Sun Dec 25, 2005 3:06 am

Fortunate to get a video copy of their then "New Frontiers" adverts at the 2002 Farnborough Airshow.

Love the music and the theme. A mixture of old and new snippets of film covering Boeing's achievements since inception

Would be nice if they were to repeat it at the 2006 Farnborough Airshow. Willing forfiet part of my quarterly dividend for a new CD.

Merry Christmas to all.
In God we trust
 
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Btriple7
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RE: Boeing TV Advertisements

Sun Dec 25, 2005 3:25 am

Although I like the Boeing television commercials, I much prefer the Airbus ones.

The Airbus ones seem much more witty and clever.

Regards,
Btriple7

[Edited 2005-12-24 19:25:31]

BTW: This is my 300th post on A.net!!!

[Edited 2005-12-24 19:28:48]
Just...fly.
 
BladeLWS
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RE: Boeing TV Advertisements

Sun Dec 25, 2005 3:42 am

Here's some of Boeing's TV ad's, I like them alot better than Airbus'

http://www.boeing.com/companyoffices/aboutus/advertising/

And before anyone starts posting airline ads, this one is the best EVER.

Hotpants AND low flying 737's  Wink

http://www.southwest.com/multimedia/PLANEOVR.MPG

[Edited 2005-12-24 19:47:51]
 
kalakaua
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RE: Boeing TV Advertisements

Sun Dec 25, 2005 6:53 am

I much prefer the professionality of Boeing's, as they are inspiring. They do not have to drive a point, just to have it backfire. Awesome year, Boeing! You make shareholders like us, happy.
Gravity explains the motions of the planets, but it cannot explain who set the planets in motion.
 
DeltaWings
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RE: Boeing TV Advertisements

Sun Dec 25, 2005 7:46 am

Interesting, that in the "Departure" advert of Airbus, the plane sitting at gate 20, that the pax doesn't want to fly, is also an Airbus, an A300 I think.
LOL, they indirectly put down their own plane, but I think the couldn't use a Boeing.
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Vorticity
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RE: Boeing TV Advertisements

Sun Dec 25, 2005 2:48 pm

Advertising is about target audience. Many of the Boeing commericials are pointed towards investors. So that people think Boeing is doing amazing stock value rising things.

Adertising the 787 for normal people could get people fired up for riding on the 787, but there's a directly link missing between people getting excited about it, and the airlines buying it.

Of course if CEO of some airline's daughter comes up and says, Daddy, when can we ride on a 787, he might think its a good idea.
Thermodynamics and english units don't mix...
 
vatveng
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RE: Boeing TV Advertisements

Mon Dec 26, 2005 12:22 am

Quoting 474218 (Reply 1):
These commercials are shown mostly on news channels, Fox News, CNN and MSNBC and are targeted at the Washington DC insiders that watch these channels. You will also see commercials for Lockheed Martin on these same channels.

They are also seen regularly on the network Sunday morning Washington windbag shows (Meet the Press, This Week, etc). Same target audience.

As are the GE commercials about GENx engines and locomotives.
 
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Stitch
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RE: Boeing TV Advertisements

Mon Dec 26, 2005 3:38 am

Boeing's had awesome commercials since the first Gulf War in 1991. Very inspiring.
 
AerospaceFan
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RE: Boeing TV Advertisements

Mon Dec 26, 2005 5:21 am

Yes, definitely inspiring.

I also tried viewing Airbus's commercials (thanks for the link, to the person who provided it), but I couldn't view them. For some reason, the file wasn't playable using my Windows Media Player (and I have the latest version). I could sort of tell from the screen caps at the Airbus site that the ads were more tongue-in-cheek than Boeing's, though.

Boeing is extremely earnest about its business, perhaps because of its strong military connection.  Smile
What's fair is fair.
 
MidnightMike
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RE: Boeing TV Advertisements

Mon Dec 26, 2005 5:26 am

Thanks for the link!

I did notice one thing about the A340 ad, they changed the A340 from the Longest Range Aircraft, to the Quietest Aircraft!

http://www.airbus.com/store/photolib...s_ads/att00004739/the_concert.mpeg
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Stitch
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RE: Boeing TV Advertisements

Mon Dec 26, 2005 6:49 am

Also interesting was most of the ads were for the A340 touting the "no middle seat in Business class", a jab on the 2+3+2 of the 777 (and 747).

While I am sure those in Business Class would prefer not to be in the middle, I am also sure they'd rather be in the middle then in Economy. And I am also sure the airlines would rather have their high-four-figure Business Class fare then a high-three-figure Economy fare.  Wink
 
AerospaceFan
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RE: Boeing TV Advertisements

Tue Dec 27, 2005 12:12 am

I was able to play that "quietness" commercial using Windows Media Player, despite my problems with playing one of the others on Airbus's site. Nicely produced, I must say.

As I said, I would like to see more Boeing commercials specifically about its passenger aircraft; only one is available on its site (the one about the Dreamliner). It does have print ads for its commercial jets.

According to Boeing's site, the stated purpose of its advertising was to familiarize viewers with the idea that it's a major military contractor as well as a manufacturer of commercial aircraft. Interesting.
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Stitch
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RE: Boeing TV Advertisements

Tue Dec 27, 2005 12:30 am

Quoting AerospaceFan (Reply 13):
According to Boeing's site, the stated purpose of its advertising was to familiarize viewers with the idea that it's a major military contractor as well as a manufacturer of commercial aircraft. Interesting.

Boeing really pushes their defense and space side now and why not - defense is a major growth industry.

I still prefer by far their more "inspirational" ads from the late 1990s - ones like "Connecting" and "Horizons"

I believe Boeing still hosts them in RealMedia. I saved the URLs for a few:
Connecting - http://video.boeing.com:8080/ram/events/connecting60_200.ram
Horizons - http://video.boeing.com:8080/ram/events/adtrack02_200.ram
Technology - http://video.boeing.com:8080/ram/events/techus30_200.ram
 
AerospaceFan
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RE: Boeing TV Advertisements

Tue Dec 27, 2005 12:47 am

^^Thanks for the great links!

I agree with you that Boeing should push the commercial aircraft side of the advertising equation.

Although -- I hasten to add -- this doesn't mean that I don't like the military-oriented commercials, but merely that I think there are enough of them for now. (In fact, the commercial about remembering our military heroes is the most moving one I found on Boeing's site.)

Good thing I have RealMedia as well -- I will definitely check out those links!  Smile
What's fair is fair.