It seems several years after British Midland "The Airline for Europe" went on to become BMI, the company is still struggling to find a true identity. It still has planes painted in a transition livery and continues to shift planes and routes around, seemingly taking advantage of some routes that BA has given up (Saudi Arabia) for example, and trying anything to get a toe hold in the long haul market from Heathrow.
Has BMI given up on fighting for a slice of the transatlantic market out of Heathrow? The Manchester route network seems to be struggling a bit for its flights to the USA.
Just wondering, if someone will buy them?
And BMI Baby??
Talk about a confused brand.