Pe@rson
Topic Author
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Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 9:49 am

With auxiliary revenue generation - rightly - being so important to certain airlines, I am somewhat surprised that almost all airlines charge absurd prices for inflight refreshments. This obviously puts people off buying, although what you will earn will good (a tea might cost £1.50). However, in order to stimulate interest and thence sales, would it not be better to price your products competitively and to also ensure great value-for-money? Not only will more people buy stuff - more people will buy more at a lower price - but you'll also earn more.

Another great way of increasing sales is to make people buy things they wouldn't normally buy or wouldn't normally consider buying. So, meal-deals. Do any airlines offer meal-deals? I mean, buy a sandwich, soft drink/tea/coffee and a packet of crisps for X, thereby saving you X? Or you could have family packs, so X of X and X of X, thereby saving you X. Or a packet of biscuits and a tea/coffee for X, thereby saving you X. Or whatever.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
Bobster2
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 10:06 am

I planned to buy a muffin for $5 on America West, but they ran completely out of food before they got to the back half of the plane. So we had nothing to eat for six hours.

The answer: Mini-bars. That's the only way the airlines could make money.

Give starving people free tickets and make them buy food if they want to live.
"I tell you this, no eternal reward will forgive us now for wasting the dawn." Jim Morrison
 
Pe@rson
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 10:42 am

Quoting Pe@rson (Thread starter):
However, in order to stimulate interest and thence sales, would it not be better to price your products competitively and to also ensure great value-for-money?

I must clarify that: obviously there's no competition in the air and people would thus have to pay whatever prices you charge if they want something to eat/drink. Of course, some people might bring their own stuff. A captive audience, really.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
sunking737
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 12:57 pm

Well, some airlines DO NOT charge for food. Sun Country DOES NOT, never has, never will. Also all soda's, coffee, tea, is also no charge.

I will pay a little more in airfare, to get something to eat, than not have anything at all.
Just an MSPAVGEEK
 
rdwootty
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 1:24 pm

Looking at UK airlines, the best "low fare" airline for meal deals is Monarch. They offer HOT meals or request and great value . Thye also offer a meal deal so you can have your cake and eat it!
 
ckfred
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 3:38 pm

I personally would prefer to pay a slightly higher fare and get a free meal, or on shorter flight during off times, at least free pretzels/peanuts and the entire can of pop.

But if the airlines insist on charging for food, then here are some suggestions:

Allow passengers to order food on-line or at check-in, even if it's a muffin. If the airline knows that 90% of its passengers want a muffin, then catering will put on enough. And making a purchase at the kiosk in the terminal is workable. You can pay with a credit card. And the catering truck usually arrives about 30 minutes prior to departure. So long as you check in at the suggested time, 60 to 120 minutes beforehand, it should work.

Offer more than just snacks. AA has their snack box, which is simply snacks that I might have in my cookie jar. For a 4-hour flight from ORD to LAX, I would actually like a meal. And even for a 90-minute flight from ORD to ATL, I would be inclined to have a breakfast sandwich, or cold cuts on a croissant or rye bread. This might be kind of pricey, but think about the time and convenience factor of not standing in line at a fast-food restaurant and then either eating off your briefcase at the gate or schlepping the food on the plane.
 
Orion737
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 7:05 pm

Pe@rson, they charge £1.50 for a cup of dishwater liquid in a plastic cup which burns your hands off. I wouldnt mind paying £1.50 for a nice cup of tea in a plastic cup with a handle!
 
Pe@rson
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 7:12 pm

Quoting Orion737 (Reply 6):
I wouldnt mind paying £1.50 for a nice cup of tea in a plastic cup with a handle!

Or £3 for a nice cup of tea in a china cup.  Silly

Or £5 for a nice cup of tea in a china cup with a nice slice of fruit cake.  Silly
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
Orion737
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 7:16 pm

I like your style Pe@rson. I know you were being a bit tongue in cheek, but actually I would be prepared to pay those prices for decent food and drink.

The curly sandwiches (half frozen) and that awful weak tea which scolds you to death as you try to grip the boiling meting plastic cup is not an experience worth paying £3.50 0r £1.50 for respectivley!
 
MEA-707
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 7:18 pm

Well obviously it costs the airline much more to bring and cool their food and drinks on board, fly the stock around and clean up, then for your discounter Lidl or Tesco or Walmart to sell food items. I think you should compare the prices to what restaurants would charge instead.
But some prices are really outrageous indeed. I suspect the airline to overcharge to make use of people who are hungry and forgot to bring anything, combined with that it makes so few people buying on board it doesn't give such a mess.
nobody has ever died from hard work, but why take the risk?
 
Orion737
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 7:21 pm

Yes but surely if they offered a better quality food and drink, they would be able to charge the high prices and they would have a higher take up.

If what is available was better quality, sales would improve.
 
Pe@rson
Topic Author
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 7:21 pm

Quoting Orion737 (Reply 8):
I would be prepared to pay those prices for decent food and drink.

There you go - just earned an extra £3.50 (he was gonna spend £1.50) by suggesting something else and offering a better deal.  

Quoting MEA-707 (Reply 9):
Well obviously it costs the airline much more to bring and cool their food and drinks on board, fly the stock around and clean up, then for your discounter Lidl or Tesco or Walmart to sell food items.

Yes. We don't know how much it costs them. So, the head cabin crew member will go to Tesco beforehand and buy decent stuff.      

[Edited 2006-01-20 11:24:59]
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
goaliemn
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 10:30 pm

Quoting Sunking737 (Reply 3):
Well, some airlines DO NOT charge for food. Sun Country DOES NOT, never has, never will.

Never say never. Maybe "they don't plan to" would be better. If more of the other airlines do start charging for everything, I'm sure suncountry will.
 
EuroBonus
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RE: Inflight Refreshment Sales; Meal-deals; Etc.

Fri Jan 20, 2006 10:37 pm

Now it's a few years ago most European carriers started charging for meals and drinks, I have now got used to paying for the meals/drinks. Luckily SK have been careful of their selection of drinks and meals. They refill coffee or tea, and a chocolate almond snack is included. Also they have revamped the selection of food and snacks - I think they got an attractive range compared to other airlines such as Iberia which just got sandwiches. I also realised it's still possible to get a free cup of water, they can't deny you a cup of water - it's a human right!  Smile

Have a look on SK's menu card: http://www.scandinavian.net/24765/menu1.pdf

Iberia's "Tú Menú"
http://www.iberia.com/ibcomv3/content/COMUN/PDF/tumenu.pdf