Got the idea for this thread from another one. Seeing that most US carriers either offer junk food for free or charge a nominal fee for decent food onboard most domestic flights, would anyone be willing to pay more for "brand name" meals? Examples:
- Gourmet salads for $7.50
- Panini sandwiches and gourmet chips for $10
- Combination soup/salad or soup/sandwich for $12.50
I don't work in marketing, nor do I work for an airline, but thought that well known restaurant chains (TGI Friday's, Chili's, etc.) would be all over the idea as it would help market their brand. The airline's additional cost in procuring the meals could be offset by a contractual agreement that would have the restaurant essentially pay to have their food advertized.
Another option to reduce logistical issues would be to give passengers the option of "ordering" and paying for their meal when they purchase their ticket. On onboard credit/debit swipe machine (some airlines are supposedly contemplating this option) would eliminate the need to produce change.
Anyone have thoughts about this?