777fan
Topic Author
Posts: 2256
Joined: Wed Jan 04, 2006 12:09 pm

Pay More For "brand Name" Food Inflight?

Sat Jan 21, 2006 3:56 pm

Got the idea for this thread from another one. Seeing that most US carriers either offer junk food for free or charge a nominal fee for decent food onboard most domestic flights, would anyone be willing to pay more for "brand name" meals? Examples:

- Gourmet salads for $7.50
- Panini sandwiches and gourmet chips for $10
- Combination soup/salad or soup/sandwich for $12.50

I don't work in marketing, nor do I work for an airline, but thought that well known restaurant chains (TGI Friday's, Chili's, etc.) would be all over the idea as it would help market their brand. The airline's additional cost in procuring the meals could be offset by a contractual agreement that would have the restaurant essentially pay to have their food advertized.

Another option to reduce logistical issues would be to give passengers the option of "ordering" and paying for their meal when they purchase their ticket. On onboard credit/debit swipe machine (some airlines are supposedly contemplating this option) would eliminate the need to produce change.

Anyone have thoughts about this?
DC-8 61/63/71 DC-9-30/50 MD-80/82/83 DC-10-10/30 MD-11 717 721/2 732/3/4/5/G/8/9 741/2/4 752 762/3 777 A306/319/20/33 AT
 
N1120A
Posts: 26468
Joined: Sun Dec 14, 2003 5:40 pm

RE: Pay More For "brand Name" Food Inflight?

Sat Jan 21, 2006 4:47 pm

Actually, United and other tried this, and did charge more for BOB initially. The $10 pricing point wasn't working for travellers and the brand name stuff usually was crap, so they went with no name stuff that is much better and cheaper
Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
 
skyyblue
Posts: 343
Joined: Mon Sep 05, 2005 8:37 am

RE: Pay More For "brand Name" Food Inflight?

Sat Jan 21, 2006 6:38 pm

B.Y.O.F. It's so much easier to just get what you want in the terminal. The cost would be the same probably. I pay about $7 in Boston for a "gourmet" Chicken Ceasar Salad. Not bad, and it holds me over for a flight down to Florida and back up.
 
sunking737
Posts: 1128
Joined: Tue Feb 22, 2005 10:33 pm

RE: Pay More For "brand Name" Food Inflight?

Sat Jan 21, 2006 8:42 pm

Your idea is good but their are problems with keeping the food fresh. Fresh food has a short shelf life. If it is frozen it may take longer to heat or be over heated by the F/A.
Just an MSPAVGEEK
 
jetdeltamsy
Posts: 2688
Joined: Tue Nov 14, 2000 11:51 am

RE: Pay More For "brand Name" Food Inflight?

Sat Jan 21, 2006 11:29 pm

Let Chili's and othe restaurants do what they do best.

Keep the "gourmet" food with them and let us focus on providing safe, reliable transportation.

I for one am glad we are nearly out of the food business. We buy the food from vendors and it's almost always of inferior quality. Then we get blamed for service "cheap" (which it is not) food.

With Chili's and the like, the customer knows what they are getting. And if it turns out not to be to their liking, they blame Chili's.
Tired of airline bankruptcies....EA/PA/TW and finally DL.
 
Xkorpyoh
Posts: 727
Joined: Fri Oct 29, 2004 12:55 am

RE: Pay More For "brand Name" Food Inflight?

Sun Jan 22, 2006 12:26 am

Quoting 777fan (Thread starter):

- Gourmet salads for $7.50
- Panini sandwiches and gourmet chips for $10

fly Song and buy their food on board... i wihch DL kept this going when they merge Song to mainline. I normally buy food at he airport before i board, but sometimes i don't have time and board hungry with little choices to eat on board (except when flying Song  Smile )
 
777fan
Topic Author
Posts: 2256
Joined: Wed Jan 04, 2006 12:09 pm

RE: Pay More For "brand Name" Food Inflight?

Sun Jan 22, 2006 2:15 am

Quoting SKYYBLUE (Reply 2):
B.Y.O.F.

Yeah, I do (most of the time) but must admit that it can be inconvenient at times to alter your eating schedule to account for mediocre food onboard. I'm not a big fan of taking "food to go" and having it sit in my carry-on for three hours. Two options on a flight are simply not enough and there doesn't seem to be much oversight regarding quality from local vendors. One disgusting example of that took place last year when a vendor for HNL was busted for countless health violations after 50+ people on 10 flights for 5 airlines fell ill from the food.

Destination-specific food items might also be a hit. I know back in the "old days" (like 1998) UA had been featuring Eli's Cheesecake in meals to/from ORD.
DC-8 61/63/71 DC-9-30/50 MD-80/82/83 DC-10-10/30 MD-11 717 721/2 732/3/4/5/G/8/9 741/2/4 752 762/3 777 A306/319/20/33 AT

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos