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Ditch Australian Airlines, Qantas Urged

Mon Jan 30, 2006 10:54 am

Did a search and couldn't find a post on this:

Qantas would be better off discarding its loss-making international carrier Australian Airlines, an industry expert said on Friday.

A media report on Friday stated that Qantas was considering dumping Australian Airlines as it prepares to begin flying its low-cost offshoot Jetstar on international routes in early 2007.

Consulting firm Centre for Asia Pacific Aviation's executive chairman Peter Harbison on Friday said Qantas would be better off without Australian Airlines, the worst-performing of its six brands.

Australian Airline lost $11.6 million in 2004/05, down from a $1.1 million profit in the previous year
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RE: Ditch Australian Airlines, Qantas Urged

Mon Jan 30, 2006 11:15 am

The whole idea of Australian Airlines is a passport to nowhere. Call it Jetstar, for god's sake. Whoever it was at QF HQ who ever had the idea of Jetstar and Australian being seperare entities should be strung up from the Sydney Harbour Bridge. In fact with Jetstar Asia in Singapore, QF have quite LCC sideshow - a strong domestic network in Oz with the A320s (I wonder how they stack up against the mainline NG737s eh?), a regional LCC with a nice brand up in Singapore, and are bridging the two with a genuinely LCC longhaul carrier (Australian), few others (save Air Transat and Zoom) have attempted. Bring it under one brand name (Jetstar) and it'll be great.
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RE: Ditch Australian Airlines, Qantas Urged

Mon Jan 30, 2006 12:10 pm

The article it was referring to was actually in the Australian Financial Review - I didn't read it and today it is already locked away to be subscriber only ...

I understand the article says that QF will kill AO this year, so Australian Airlines and Jetstar International won't exist at the same time.

I guess us on has already predicted this for some time, but it will be sad when the beautiful ochre colours with the kangaroo livery of AO makes way for an off-white bland Jetstar livery ...
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RE: Ditch Australian Airlines, Qantas Urged

Mon Jan 30, 2006 12:28 pm

If AO goes, will most of their Japan routes go to Jetstar?
QF barely even flies here anymore. Haven't seen a red tail with a Kanagaroo on it since I went to HKG. All I see is AO.

Let me get this straight. Jetstar is going to hit up the tourist market like NRT-Cairns and things like that, but QF would do something like NRT-SYD or MEL. Or would Jetstar do those markets as well as they are within the 10 hour limit (that was the limit right)?
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RE: Ditch Australian Airlines, Qantas Urged

Mon Jan 30, 2006 12:43 pm

Quoting Centrair (Reply 3):
10 hour limit (that was the limit right)?

Maybe a function on the 763, the 332 would be longer range than that.

Australian tech crews are Qantas, with mainly QF maintenance. Understand Jetstar have their own cheaper pilots, and cheaper maintenance facilities.

Remember reading not so long ago that Australian was to get an additional aircraft and routes. If I was to close down a brand, I would not be increasing its presence.

Understand that ANA also pulling out of some Australian routes/frequency/capacity.
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RE: Ditch Australian Airlines, Qantas Urged

Mon Jan 30, 2006 2:09 pm

AO will cease to operate by the end of this year.
As an interim measure I would not be surprissed if jetstar international launches with A332's, as well as AO's B767's.

Also note recent speculation that JAL was going to drop its daily KIX-BNE-SYD-KIX service.

It was announced yesterday that JAL "confirmed that it will not suspend the service in 2006".

To me that says:
JAL will keep flying until late 2006, at which time Jetstar International will take over all of AO's and JAL's non-NRT/SYD services!
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RE: Ditch Australian Airlines, Qantas Urged

Mon Jan 30, 2006 2:28 pm

Quoting Cedarjet (Reply 1):
Bring it under one brand name (Jetstar) and it'll be great

Closing down Australian and transferring the service to Jetstar is fine, but the "Australian" name and livery should replace "Jetstar". Australian has a great livery.

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