Posts: 1001
Joined: Sun Aug 22, 1999 8:34 am

One In Three Will Avoid SAS Braathens

Fri Feb 10, 2006 3:04 am

One in three will avoid SAS Braathens
A new survey shows that recent labor disputes that disrupted Scandinavian airlines SAS service could have a major impact on future business.
A new survey carried out by Opinion for newspaper Bergens Tidende found that 66 percent say that they have become more negative towards the regional airline giant, and that one in three will avoid the Norwegian company SAS Braathens in favor of competitors.

Those most irritated with recent unpredictable service from SAS are those with high income.

The survey found regional variations, with those in southern Norway most willing (32 percent) to give SAS Braathens a new chance, while passengers in the Trøndelag region were most annoyed with the airline, with only 11 percent willing to forgive.

"This is not pleasant, seeing such figures, but they are not exactly a surprise. We just have to hope that this does not reflect a permanent attitude from the public," SAS Braathens information chief Siv Meisingseth told Bergens Tidende
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Joined: Sat Jan 07, 2006 9:21 am

RE: One In Three Will Avoid SAS Braathens

Fri Feb 10, 2006 6:12 am

I think for a period of time, people will seek other airlines, but if SAS can solve the disagreement with the pilots, and their equipment doesn't brake that much resulting in cancellations, I think this is a short downfall. This is not the first strike and problems at SAS.

I would like to remind people that SAS Braathens has been trying out a 25 minute turn around time during this winter season and therefore have had more delays and cancellations. But during the summer month when the system is getting used to quick turnaround times I believe SAS Braathens can be very competitive. I Hope that SAS Denmark and SAS Sweden adopt this strategy as well.
Dream no small dream; it lacks magic. Dream large, then go make that dream real - Donald Douglas
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Joined: Sat Jan 08, 2005 10:14 pm

RE: One In Three Will Avoid SAS Braathens

Sat Feb 11, 2006 5:04 pm

Perhaps Braathens could actually return to the days of caring about their customers and concentrate on improving the on board product. Perhaps that may win some passengers back? But then again, I suppose they take their Norweigian passengers for granted, having had their business for so many years?
Posts: 1001
Joined: Sun Aug 22, 1999 8:34 am

RE: One In Three Will Avoid SAS Braathens

Sat Feb 11, 2006 7:07 pm

Spot on Orion737!

For the time beeing SAS Braathens struggles to integrate the two companies SAS Norway and Braathens to "SAS Braathens".
Meanwhile Norwegian (Norwegian Air Shuttle) gets more and more satisfied passengers these days, and now has market share of 37% on some domestic routes in Norway. Seems like Norwegian is the "new" Braathens (underdog).

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