i find that the emirates brand image is imposing but also very classy. their theme font and music is very moving and seems to evoke their international outlook while reflecting their arabian heritage. you can view and listen here:
does anyone know who produced the font/music and the identity of it. i'd be interested to hear your views on them. i seem to recall that the theme is played periodically over the pa as well as on the ife, at least on their a345s.