No, I'm not kidding. Lithuanian have rebranded as FlyLAL. For me this is stupid as the airline has lost its sense of location to many travellers. With the Lithuanian Airlines name it is pretty obvious where the airline flies too but with FlyLAL the airline could be the latest LoCo from Gatwick to Malaga as far as the casual traveller is concerned
Heres a quote from an airline press release on the rebranding
"The purpose for introducing the new trademark was to make the name of the airline equal both in Lithuania and abroad. The brand name also needed to be short and simple. That is why we found „flyLAL“ to be the best solution."
In my opinion Lithuanian is short and simple
I assume the name change has meant a new livery. Any pictures of it yet?