I'm from Brescia, so I'm quite interested in this question.
It's because Ryanair is going to leave the Brescia (Verona) - Rome Ciampino route from the 26th of March moving it to Milan Orio - Rome Ciampino.
So Brescia airport, which is a small but growing airport, supported by a rich city (Brescia, 2nd biggest of Lombardia after Milan) with a lot of industry, wants his own flight to Rome, so people from Brescia don't have to pass for Milan Orio airport (45Km).
What I know about this company, is that it was supposed to be Solinair (a slovenian airline) to fly this route with a single B737-300 (I don't think they'll do with a 737-200 even because of noise restriction laws in Italy).
At the beginning, if the flight will be like Ryanair is flying it now, it will be twice a day, and maybe the airline could add some more national and international destinations.
By the way I'm waiting too to see what will go on with this new airline