BA
Topic Author
Posts: 10133
Joined: Fri May 19, 2000 11:06 am

United "Rhapsody In Blue" TV Advertisements

Thu Feb 23, 2006 2:01 pm

I have to say, United's new abstract animated TV advertisements with the music theme from George Gershwin's Rhapsody in Blue are very clever and enjoyable to watch.

They've been airing for a while now and they keep coming out with new animations.

Does anyone know if there is a website where one can watch them?

Thanks
"Generosity is giving more than you can, and pride is taking less than you need." - Khalil Gibran
 
FlyDeltaJets
Posts: 1631
Joined: Thu Feb 02, 2006 4:24 pm

RE: United "Rhapsody In Blue" TV Advertisements

Thu Feb 23, 2006 2:08 pm

It's not a UA.com that's where FedEx shows thier ads.
The only valid opinions are those based in facts
 
thomasphoto60
Posts: 3686
Joined: Thu Jan 27, 2000 1:04 pm

RE: United "Rhapsody In Blue" TV Advertisements

Thu Feb 23, 2006 2:12 pm

I agree, while not much of a UA supporter, I have found these spots to very cleaver and eye catching. BTW, I believe that UA has been using Rhapsody for over 30 years now.

Thomas
"Show me the Braniffs"
 
planecrazy2
Posts: 573
Joined: Sat Apr 10, 2004 1:40 pm

RE: United "Rhapsody In Blue" TV Advertisements

Thu Feb 23, 2006 2:25 pm

You can find the videos and print ads on their site.

http://www.unitedrhapsody.com/

http://www.united.com/page/genericpage/1,,51526,00.html

Enjoy
United Airlines - Worldwide Service
 
BA
Topic Author
Posts: 10133
Joined: Fri May 19, 2000 11:06 am

RE: United "Rhapsody In Blue" TV Advertisements

Thu Feb 23, 2006 2:33 pm

Quoting Planecrazy2 (Reply 3):
You can find the videos and print ads on their site.

http://www.unitedrhapsody.com/

http://www.united.com/page/genericpage/1,,51526,00.html

Enjoy

Thanks a lot, I can't believe I didn't know of that site.

Regards
"Generosity is giving more than you can, and pride is taking less than you need." - Khalil Gibran
 
UA_727
Posts: 155
Joined: Sun Aug 19, 2001 7:53 am

RE: United "Rhapsody In Blue" TV Advertisements

Thu Feb 23, 2006 3:39 pm

I just did my senior advertising campaign project on UA's brilliant new campaign - my focus was on their animated debut, "The Interview." Subsequent ads have been just as good, save the newest slot introduced on SuperBowl Sunday. While the "dragon" theme is charming and cute, one hardly knows the ad regards United Airlines (with the exception, of course, to those within this forum who hear 'Rhapsody in Blue' and immediately conjur up a UA aircraft banking gracefully in the sunlight).

What makes this campaing so truly brilliant is UA's redeffinition and reestablishment. This (coupled with other initiatives such as exPlus, etc) really shows UA's focus on reconnecting with Business Travelers, and the role UA will play in these individuals' success in the future. The animation shows the fine line between being aggressive and subtle at the same time. The ads are soft, implying UA's sincere endeavor to win back its loyalists (even sort of the "sorry for ever pushing UNITED RISING upon you") - yet the ads are aggressive in their ubiquitous presence and emphasis on the bold, 'classic' approach with UA's identity, 'Rhapsody in Blue'.

Consumer response has been significantly positive. Accordig to UA's Jerry Dow (director of worldwide marketing communications), UA's brand awareness is at the highest its been in ten years.

http://www.usatoday.com/money/advert...ng/adtrack/2004-05-23-united_x.htm

Hats off to UA (and the Fallon Group) for this fantastic, brilliant, and strategic new campaign!
"AW - I'm on Board..."
 
Jumpseat70
Posts: 359
Joined: Sun Jan 25, 2004 12:52 am

RE: United "Rhapsody In Blue" TV Advertisements

Thu Feb 23, 2006 9:39 pm

I work for Delta...but my husband loves the UA commericals with the "symphony" themes. He is avid about how appealing they are to the public. I have to agree. They bring the message home in so many cleaver ways.
"Up, Up and away with TWA"
 
pgtravel
Posts: 237
Joined: Wed Oct 26, 2005 6:04 am

RE: United "Rhapsody In Blue" TV Advertisements

Fri Feb 24, 2006 1:26 am

Quoting UA_727 (Reply 5):
Consumer response has been significantly positive. Accordig to UA's Jerry Dow (director of worldwide marketing communications), UA's brand awareness is at the highest its been in ten years.

http://www.usatoday.com/money/advert...x.htm

I also like the campaign except for the Dragon spot, but keep in mind that these numbers you're quoting are almost two years old now so it's not exactly current. Jerry Dow hasn't even worked there for a year or so. I'd be curious to see the latest numbers.

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