In the last thread, you said something like, "I can't remeber 20 emails." Aviationman, the reason people here doubt that you are even close to starting an airline is simply because of statements like the above. Can't remember emails hey? How you gonna remember that your STARTING A GODDAM AIRLINE? You certainly have proved that far from the next Gordon Bethune, your more in the "5-15" age grouping. But hey you got an airport a list of startup cities, a plane picked out and now a name, so your all ready to go! People have said aviation is difficult and complex and some airlines, (gasp) have gone out of business, but you'll do just fine because your airline is called "Endeavor" (American spelling). Well, go on an endeavor to buy yourself a plan book, so your can start writing things down. 20 email adresses isn't a bad start.
My last opinion on the name. Its boring. Very boring. Explain how "Endeavor" has any relevance to your new enterprise. CLE-MDW, is that what you call an "endeavor"? Exciting 1 hour flight operated by like 5 other airlines?
Sorry about the mean words, but keep reading you may even find it insightful.
You didn't really have much to pick from so maybe its not your faul. Endeavor, Union, Freedom, Liberty, TransPacific, Diamond, and Crystal? Boring vague names that stir no emotion or excitement. Explain how an airline has anything to do with freedom or liberty?
In a basic commodity business where people are chooing to fly for reasons like availability/schedules, prices, and FF points, the name will be meaningless. However, cool, fun fresh names can only set you apart.
In that regard I submit names like "Fresh Air" or "Smile".
Cool and hip, score points with ingenuity. Just another airline with another hub, flying the same plane types to the same cities is a doomed failure. Given, this industry allows for very little variation anyway. In reality what can UA do differently that AA can't on flights where they compete? Nothing, even if one lowers the price, the other by common econmic law has to also. That's how the industry operates. Unless you can remove yourself from the system, by offering something unique and different your just as subject to prices and cut throat competition as everyone else. Claiming your "Chicago's hometown airline" will mean nothing. In fact, such a cliched phrase may even loose you passengers. So how to innovate and be successful in aviation? Extraordinarily difficult. In the past a few airlines have attempted to try and "operate outside the system" by delivering different product. MGM Grand Air comes to mind. One can try and build a niche like that, and perhaps there is something to be said for that. But basic, lesuire, middle-income business travelers haven't changed much through the years and your "airline" isn't positioned to get them any more than any other airline was. Unless you have a plan. David Neeleman in NY has a plan, albeit a weak one. He wants to make his airline fun, hip, and trendy. He's flying new European planes with cute FAs in classy outfits and a snazzy internet presence. Thats his plan to be different. He is trying to make flying (which for years had lost all cache and class) fun and sophisticated. Will it pay off? Perhaps, but at least now you have an idea that new airlines need some kind of "something" to differentiate. They are a few expception of course. Frontier and AirTran are surviving because they moved into markets with one monopolistic airline abusing its passengers. UA and DL respectively of course. They carved out a secondary carrier niche. Nothing brilliant, just expoliting a market with a little room. Neither airline has done aything creative or new or even attempted to differentiate themselves from their competition. They diferentiate on price, and hope that last minute business travelers will take them instead because they may be cheaper. They also look for very cheap leisure travellers looking to pay very little. Thats their business and they know their customer well. They manage costs religiously, and spend little on image or luxury. Thats fine because thats their market.
You seem like a kid interested in the business, which is neat because I was too a little while ago all gung ho about my "airline" called "New England". I liked it just like you like Endeavor. I drew out route maps, and planned giant fleets of beautiful aircraft at hub fortresses I could call my own. Of course that day, if ever, hasn't materialized, but next year I'll be at Cornell, and hopefully continue to learn more about a very complex BUT PREDICTABLE business such as this one. Thats the one advantage you have. COMMERCIAL AVIATION IS VERY PREDICTABLE. NO SURPIRSES HERE. Airlines will continue to operate in 10-20 years just like they do now and for the most part did 10-20 years ago. Fares have gone down and the gov't has retreated to Washington, but its bascially very simimar.
In the end, don't waiste so much time on the name. Your business will make the name. You can find the best name in the world and have a lousy airline and than what? You can have a lousy name, like Southwest, but have a very strong business plan and execution and than your all set. I remember writing this before. Before the store, "gap" was a space between your teeth, "yahoo" was a drink, and "viagra" well who the hell knew what viagra was. If this is an airline, I'm sure you'd be diligently spending your time rasing capital, negotiaing deals, and planning ahead.
Good luck to you, and now that you know a little about how commerical aviaton works, you can go from there.