Reading the thread about Virgin Blue's (DJ) desire to operate SYD-LAX got me thinking about the possibilities of an airline alliance for all Virgin branded airlines.
With some leadership from VS, could an alliance like STAR or oneworld be formed with all Virgin branded airlines as members. It would give each airline alot of coverage and access to new markets. For example, some have mentioned on a.net that if DJ flew SYD-SFO, alot of connecting traffic could be produced for Virgin America who will use SFO as a hub. Similarly, if Virgin Nigeria is given the go ahead for US flights from LOS, Virgin America could again be used for US connections. If I'm not mistaken, VS are already finalising a codeshare/interline agreement with Virgin Blue to provide feed for each other on Australian domestic services and VS' SYD-HKG-LHR flights.
But, considering that Virgin America, Virgin Blue and Pacific Blue are all LCCs, would such an alliance work? Could low cost and full service carriers work together successfully?
I would love to hear your views!