cle757
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Gordon Bethune Has A New Job!

Tue Mar 21, 2006 4:11 am

CHICAGO, March 20 (Reuters) - Cendant Corp (CD.N: Quote, Profile, Research) said on Monday it has named former Continental Airlines (CAL.N: Quote, Profile, Research) Chief Executive Gordon Bethune as chairman of Cendant's Travel Distribution Services division, effective immediately.

Bethune will continue as nonexecutive chairman at TDS when Cendant completes the spin-off of its travel distribution business early in the fourth quarter of this year, the company said in a statement.
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kappel
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 4:33 am

Too bad not another airline.. a lot of them (ahem.. DL... ahem NW..) could use his help.

[Edited 2006-03-20 20:34:02]
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airwave
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 4:46 am

Interesting. If memory serves correct, Cendant has something like 20 different brands under TDS, notably Orbitz and CheapTickets. What's more, I also remember an article not too long ago that was saying how services such as Orbitz and Expedia were at the end of their contracts with the carriers and many of the carriers weren't likely to renew in order to cut costs and also centralize ticket sales at their own company site.

All that makes me wonder if Bethune was brought onboard to help drum up (or at least maintain existing) airline business for the new (independent) TDS company.
When you do things right, people won't be sure you've done anything at all.
 
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antoniemey
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 7:27 am

Quoting Kappel (Reply 1):
Too bad not another airline.. a lot of them (ahem.. DL... ahem NW..) could use his help.

They might get the same or close to the same benefits by their current management reading his book. Since that book pretty much is a step-by-step guide to how he turned Continental around, it's not exactly a big secret how it was done, it's just that peopel tend to forget that it's the simple things that count the most.
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dl1011
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 7:41 am

"Quoting Kappel (Reply 1):
Too bad not another airline.. a lot of them (ahem.. DL... ahem NW..) could use his help."

It would never work. Bethune seems to be of the mindset that if you take care of your employee's, they will take care of the customer.

NW and now DL are VERY anti-employee and Dl appears determined to drive as many people out the door as possible.
 
kappel
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 8:16 am

Quoting Dl1011 (Reply 4):
NW and now DL are VERY anti-employee and Dl appears determined to drive as many people out the door as possible.

That's why those companies need him the most, to turn that around. Look at CO. They were not really considered the cream of the US leagacies now were they? And now look at them, most ppl will agree that CO is one of the most respected US legacies. Heck, I love 'em, much better than some european airlines (gotta love the 764!)
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hoosiercfi
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 8:24 am

With DL, they might be able to change its current anti-employee culture, but for NW, I can't even remember a time when management and the unions haven't been fighting. I seriously believe that NW will be the next airline to disappear, with a lot of it due to management/labor relations. The only thing keeping them alive now is their monopoly pricing out of DTW and MSP.
 
gigneil
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 8:25 am

Gordon took over the most anti-employee airline in history and made it somewhat pleasant to work for.

I think he could handle DL or NW.

N
 
airwave
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 8:30 am

Quoting Kappel (Reply 5):
That's why those companies need him the most, to turn that around.

Simply because he turned around one airline doesn't automatically mean that he'd be able to accomplish it at another. Every airline has its own situation, financial and otherwise. Bethune was very fortunate that things lined up for him at Continental as they did back in the mid-90s. However, I don't think it's a smart policy to expect that he'd be able to pop on down to ATL, wave a magic marker, and bibbity-bobbity-boo! make everything right as rain at DL.
When you do things right, people won't be sure you've done anything at all.
 
TL8490
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 8:31 am

Gordon will return to be the CEO of the merged DL and NW. It will require someone with his personality to actually pull it off.....Some of his guys are at DL already.
 
kappel
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 8:46 am

Quoting Airwave (Reply 8):
Simply because he turned around one airline doesn't automatically mean that he'd be able to accomplish it at another. Every airline has its own situation, financial and otherwise. Bethune was very fortunate that things lined up for him at Continental as they did back in the mid-90s. However, I don't think it's a smart policy to expect that he'd be able to pop on down to ATL, wave a magic marker, and bibbity-bobbity-boo! make everything right as rain at DL.

Well duh! Of course it doesn't mean that he can automatically and magically turn around any airline. But it does say something about his leadership quality, he didn't turn CO around purely based on good fortune...
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dl1011
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 9:04 am

I should have added that I would very much like to see a CEO like Mr Bethune turn DL around. I have absolutely zero faith in the current Management and employee morale (at least in my dept) is at an all time low. A majority of people (once again, in my dept) that I know are actively seeking other employment, returning to school to finish their educations or researching/starting their own business's.

Sorry to turn this into a dl rant. Mr Bethune would be a welcome addition and if he feels the need for a major challenge then dl would be it!
 
socalfive
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 11:17 am

Quoting Antoniemey (Reply 3):
They might get the same or close to the same benefits by their current management reading his book. Since that book pretty much is a step-by-step guide to how he turned Continental around, it's not exactly a big secret how it was done, it's just that peopel tend to forget that it's the simple things that count the most

I agree 100%, however, it's all about EGOs now, unfortunate but true.

Quoting Gigneil (Reply 7):
Gordon took over the most anti-employee airline in history and made it somewhat pleasant to work for.

I think he could handle DL or NW

I don't think he wants to work that hard again. Who would? He's done the impossible and is at the top of the heap and I don't think Brennaman wants to join him for another romp like Continental was.
 
FURUREFA
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 11:31 am

I think Bethune should go to NW and Crandall should help AA return to profitablity! What is Crandall doing now?

Matt
 
IAHFLYR
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RE: Gordon Bethune Has A New Job!

Tue Mar 21, 2006 12:16 pm

Quoting DL1011 (Reply 11):
should have added that I would very much like to see a CEO like Mr Bethune turn DL around. I have absolutely zero faith in the current Management and employee morale (at least in my dept) is at an all time low. A majority of people (once again, in my dept) that I know are actively seeking other employment, returning to school to finish their educations or researching/starting their own business's.

Sorry to turn this into a dl rant. Mr Bethune would be a welcome addition and if he feels the need for a major challenge then dl would be it!

A great challenge and I believe he could pull it off however a year to late I fear now!
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airconti
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RE: Gordon Bethune Has A New Job!

Fri Mar 24, 2006 5:10 am

@Fururefa:
Have read an Article by R.Crandall in Dallas Morning News - AFAIK, he enjoys his retirement - mentioned, he wil spend the next years sailing and doing other things, he could not enjoy due to lack of time:

http://www.dallasnews.com/sharedcont...ies/031805dnedicrandall.55c82.html

cheers
A.