Ok, first and foremost, sorry if this has been discussed a million times before. Just ignore it and push me in the right direction.
I was just looking at one of the Star Alliance liveries of an ANA 773, (photo I.D. 1021932) and thinking if Joe Public see's this a/c, what's he going to think?
Now if I am correct, these groups can provide services to pax in between all alliance members and operate similar services etc. (please correct me if not, or say if there is more to it)
What does this livery mean to someone with not much interest in the background of Carrier politics and operations? If say, they were about to board this a/c, could it not just confuse them about which airline they are flying with? I know each carrier has their name somewhere viewable, but it is definately not as 'in-your-face' as the Star Alliance billboard title.
Is it advertising the Star Alliance product? How many people know or care about these groups?
just a thought.