In my view the reason YQL doesn't have much in the way of service is the lack of marketing muscle. There's demand there, but there is little advertising or seat sales, so passengers just drive to YYC. And compared to driving to fly from YYC, flying to YYC to connect doesn't save much time, and it just adds to the cost. But flying east-west from YQL, well, WestJet is just the carrier to fly in there. PWA tried several times to get into YQL, and when they failed they bought up a chunck of TimeAir. Now in my view WJ is very similar to what PWA was doing, so it kind of makes sense for them to look at YQL.
By the way, I thought I was dreaming that WJ would add YQL, it seems like a great idea with good growth potential, but they're going to actually do that soon? Would they fly only to YVR or would they go eastbound as well? YWG makes sense to me for that because YQR is notoriously high cost (just look at gas prices when driving through Regina), and with links like AgCanada's research centres, Bristol Aerospace, P&WC, CFB Suffield, and so on to draw from I could see the YQL-YXH area being a good market to serve to YWG. In fact, last time I flew YWG-YYC-YXH to attend a family function, there were several other passengers making the same connection!
Just curious, any idea when Integra will add YYC?
Also, I'm very interested in seeing those images, I'll just have to get around to e-mailing a little later.