|Quoting Manni (Reply 5):|
Many airlines in need of this sized aircraft able to afford taking it into service within the next 5 to 6 years will have requested more information from Boeing. While Boeing might have indeed send out offers to 30 airlines, no doubt Airbus received a similar amount of requests from the very same airlines. But after failing to sell 200 before the end of 2005, Airbus PR division seem to have taken a more modest approach.
I must say I fully agree with Manni on this.
As a mostly passive participant on this forum, I allow myself the privilege to lean back and observe all topics and I can not help but notice that since about one year there is a constant stream of reports about company X or Y being in talks with Boeing on pretty much their whole product range.
As true as these will be, I can not believe these talks didn't happen in the past either, unless the state Boeing was in was even more desperate than I'd reckon in the worst of situations. It seems however Boeing has discovered these unofficial progress reports in the press are a perfect tool to build self-confidence (something they'd lost) of their workers and shareholders of also to win some exposure in the press during quiet times. I expect these comments to be part of a chance in communication strategy at the top, from a strategy where they never discussed sales until fully signed, to a pro-active and thus more positively sounding style in which they show their company as being more dynamic, having more opportunities and working really hard.
Think about it: each time a tender comes to an end, we see a very close battle between A and B, so I don't think it is a wrong assumption to think company X or Y would not be in talks with A over similar numbers of planes too. Why we hear less of that side, I don't know, but I expect it to be mostly PR
As to the topic itself:
Since Boeing pretty much announced the 787-10, I expect a fair amount of their new orders to be for this version of the 787, so it really shouldn't surprise us there is another stream of orders coming as they push the 787 in new market segments all the time.
This makes me wonder: Should the 787 still be called the 787?
The 787 already pretty much was 2 very different planes with the same name right from the start (i.e. the -3 and the -8/-9), but with the looming -10 version around the corner, it is actually clear there are several planes sold under the same name. You'll say they are all based on the same fuselage cross section and have the same cockpit and that is the case indeed, but they do have different wings, landing gear etc, so basically, the 787 product line is as diverse as the A330/A340 family, but for the number of engines. Putting them all under one name makes them add up sales more easily and seems to be fitting the strategy of building a bright aura around this plane.
Before I get personally attacked here, I'd like to ask you not to get me wrong: I am not playing down the importance of the 787, it is just that I think this plane is without doubt the best promoted plane ever...