MAS777
Topic Author
Posts: 2757
Joined: Sun Jul 11, 1999 7:40 am

MAS Introduces SuperEconomy Class

Tue Apr 04, 2006 7:53 am

In a rather odd (but not necessarily silly) move - MAS seems to be trialing a 4-th cabin class. MAS SuperEconomy is being introduced on the Jeddah route from today and will occupy the current tiny main deck Golden Club Class cabin on the 747-400.

This could be an interesting move to increase yield on certain routes and may be rolled out on more routes if popular/succesful.
 
willyj
Posts: 410
Joined: Mon Oct 03, 2005 3:04 am

RE: MAS Introduces SuperEconomy Class

Tue Apr 04, 2006 8:33 am

I thought I heard that BA's world traveler Plus is their most profitable cabin. If that is the case then I think the only odd thing is that more airlines haven't tried introducing it...
AA has a perfect spot on their 763's between business class and the window exits over the wing. They could just put in the MD80 F class seats in a 2x2x2 arrangement at 38-40" pitch.
 
CXA330300
Posts: 1258
Joined: Wed May 26, 2004 5:51 am

RE: MAS Introduces SuperEconomy Class

Tue Apr 04, 2006 10:49 am

Well congrats to MH. This should be a nice little improvement on their finances. Will they have it to LHR and SYD?
AC/AA/UA/DL/B6/WN/US*/CO*/FI/BA/IB/AF/SK/LX/Sabena*/TK/LY/SA/MN/SW/AM/CE*/CX/CA/MU/JL/SQ/TG/MH/KA/5J
 
MAS777
Topic Author
Posts: 2757
Joined: Sun Jul 11, 1999 7:40 am

RE: MAS Introduces SuperEconomy Class

Tue Apr 04, 2006 9:28 pm

I just thought it odd that there was no real media release and it comes at a time when the airline is undergoing major cuts as oppose to trying out new things. as mentioned though - not necessarily a bad thing though. I do like travelling in WTPlus and Economy Plus when available.
 
Ex_SQer
Posts: 1351
Joined: Wed Apr 24, 2002 5:43 am

RE: MAS Introduces SuperEconomy Class

Wed Apr 05, 2006 9:05 am

Quoting MAS777 (Reply 3):
just thought it odd that there was no real media release

Based on what you said, it looks as if MH has not installed any special seats and instead is using the Business Class seats for an upgraded Y product. It therefore doesn't surprise me that they aren't advertising it because this represents a dilution of the Business Class product. Even if they are charging higher Y fares for this service, it still has the potential to cannibalize the Business Class product.
 
Ryanair!!!
Posts: 4079
Joined: Fri Mar 01, 2002 8:55 pm

RE: MAS Introduces SuperEconomy Class

Wed Apr 05, 2006 7:06 pm

Even if they are charging higher Y fares for this service, it still has the potential to cannibalize the Business Class product.

Precisely the point. Now my only hope is that they do not do something silly and use the 747-400s that are already fitted with the new Golden Club seats.

In any case, if you guys have seen the seating plan of the lower deck JCL on an MAS 747-400,my god it is a confusing array of odd placed seats around a few aircraft galleys. Which is why I always preferred to fly on the upper deck if given a choice. Now with the new seats, the configuration has become more "disorganised".
Welcome to my starry one world alliance, a team in the sky!
 
MAS777
Topic Author
Posts: 2757
Joined: Sun Jul 11, 1999 7:40 am

RE: MAS Introduces SuperEconomy Class

Wed Apr 05, 2006 11:42 pm

Quoting Ryanair!!! (Reply 5):
. Which is why I always preferred to fly on the upper deck if given a choice

Sure - but some of us also like the cocooned environment of the main deck C-cabin which I have always felt offered much more attentive service - perhaps due to the large cluster of galleys in that area.

Horses for courses...

Heck if SuperEconomy appears on the London route in that very cabin then my bum will be firmly placed on one of those seats several times a year. Good or bad for MAS - I dunno since I often fly in both C and Y but I reckon overall MAS stands to win if successfully rolled out... hmm... that's probably where it has all the potential to go wrong, very wrong, indeed...

SuperE to me means better Flying Poo mileage accrual - so I get to retain my Gold Elite card so lounge access would not be a problem and a more comfy seat - not necessarily the new C-product. Food wise - have often found the food on both SQ and MH to be much better than the tripe served on European carriers anyway so would be happy to pay to go SuperE even for the Y-menu. Especially since virtually all my 'Y' trips are flexible fares rather than the 'bucket' fares - I stand to gain to be up front in SuperE.

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