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BNE
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Advertising For Blended Winglets In Airways

Tue Apr 04, 2006 7:57 pm

For the last 3 and a half years Aviation Partners Boeing have been advertising the blended winglets on the back cover of Airways Magazine.

The most popular advert tagline being.

BLENDED WINGLETS CUT SOARING FUEL COSTS BY UP TO 5%.

Some of the adverts are available on the http://www.aviationpartnersboeing.com/ in their media gallery.

What is the point of advertising in Airways an aviation enthusiasts' magazine

Do some people who make the purchase decisions may actually read this magazine.

The adverts are very good and its interesting which new airlines or region gets a mention.

Previously Airways were advertising the book "The Age of Flight" a book which I did purchase back in October 2002, but there is little chance that I will buy a Blended Winglet.
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macc
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RE: Advertising For Blended Winglets In Airways

Tue Apr 04, 2006 8:08 pm

Quoting BNE (Thread starter):
but there is little chance that I will buy a Blended Winglet

and still you think you are an enthusiast?  Big grin

never thought of adding some winglets to your car?
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hb88
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RE: Advertising For Blended Winglets In Airways

Tue Apr 04, 2006 9:12 pm

I've always thought the same of Boeing and Airbus ads in Flight International.

Other than raising public awareness, I'm not sure they really serve any real purpose.

In contrast, I think for an aircraft like the 380, it is very recognisable (as was the 747 on EIS) and I think the flying public will make purchasing decisions on the basis of wanting to fly in it. So ads for the 380 are probably good sense. SQ et al are already marketing it in their media.
 
bond007
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RE: Advertising For Blended Winglets In Airways

Wed Apr 05, 2006 5:25 am

Quoting Hb88 (Reply 2):
Other than raising public awareness, I'm not sure they really serve any real purpose.

Public awareness is extremely important...and if that's the only purpose they serve, then it's worth it.

Remember guys...it worked a treat ...we're talking about them right now!

I don't see any posts about the other ads  Wink


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stirling
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RE: Advertising For Blended Winglets In Airways

Wed Apr 05, 2006 5:26 am

There are many reasons why companies advertise.

When you see a major corporation advertise, whether it be in electronic or print media, it is not usually directed at the end user.

In the case of this Aviation Partners/Boeing ad, I can assure it is for one thing: Investors.

Selling shares in the company is almost as important as selling the product. Aviation enthusiasts are known, just like any other segment of the population, to buy stock in companies they know or are familiar with. You wouldn't see an ad like this in Cosmo; the readers wouldn't have a clue. But in Airways, the readership knows these Winglets are the best thing to come around since sliced bread. Owning stock in an aviation concern amounts to bragging rights for many....a testament to their intimacy with the industry.

With that being said....

There was a time during the last big technology shift....from props to jets, when manufacturers did advertise in mainstream media. Then, with the market so new and wide open, that companies had to stake out their territory anyway they could. Like many, I have a rather extensive collection of airline and aviation related advertising...there was no limit to who and what was advertised.
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lehpron
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RE: Advertising For Blended Winglets In Airways

Wed Apr 05, 2006 5:41 am

Quoting BNE (Thread starter):
What is the point of advertising in Airways an aviation enthusiasts' magazine

Do some people who make the purchase decisions may actually read this magazine.



Quoting Hb88 (Reply 2):
Other than raising public awareness, I'm not sure they really serve any real purpose

You are not their market. Enthusiasts in any subject represent a small part of the whole; don't think you're all that. Big grin

Quoting Stirling (Reply 4):
In the case of this Aviation Partners/Boeing ad, I can assure it is for one thing: Investors.

 checkmark Investors, sharholders, companies looking for contracting opportunities, future employees looking for entry level career opportunities, etc are their primary markets. Public perception varies by awareness projects too. Like the random Boeing commercials on the CNNfn and MSNBC channels.
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hb88
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RE: Advertising For Blended Winglets In Airways

Wed Apr 05, 2006 5:55 am

Quoting Lehpron (Reply 5):
Quoting Hb88 (Reply 2):
Other than raising public awareness, I'm not sure they really serve any real purpose

You are not their market. Enthusiasts in any subject represent a small part of the whole; don't think you're all that.

I can assure you, while being in the business, I'm definitely not airbus's market - unless they have some sort of employee purchasing scheme...

Quoting Lehpron (Reply 5):
Quoting Stirling (Reply 4):
In the case of this Aviation Partners/Boeing ad, I can assure it is for one thing: Investors.

checkmark Investors, sharholders, companies looking for contracting opportunities, future employees looking for entry level career opportunities, etc are their primary markets. Public perception varies by awareness projects too. Like the random Boeing commercials on the CNNfn and MSNBC channels.

Quite right. I hadn't thought of that.
 
Bluewave 707
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RE: Advertising For Blended Winglets In Airways

Wed Apr 05, 2006 4:22 pm

Even those in the airline industry read Airways and Airliners. Doesn't hurt to advertise ... someone may catch the message.
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