Blackbird1331
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This QF Livery - At What Cost?

Thu Apr 06, 2006 7:32 am

A friend of mine at work raised an interesting question after I showed him one of my favorite A.net pictures:


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Photo © Nathan Zalcman - AirTeamImages



After viewing the photo he commented that he knew of a Mercedez paint job that cost $30,000. What do you think the Qantas job cost?

Why spend so much money on a paint job?
Cameras shoot pictures. Guns shoot people. They have the guns.
 
nzrich
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 8:37 am

Well it costs actually for every flight as well as all that paint weighs so its extra fuel for every flight as well ..
"Pride of the pacific"
 
A388
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 9:32 am

It's called marketing. Such liveries attract the attention. People see it because it is very recognisable at any airport. There is no other reason for such splendid liveries and yes it costs a lot of money but that's marketing too, you have to invest in your product to attract customers.

A388 Big grin
 
AirWales
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 5:45 pm

I dont care what it cost, its fab!! Would love to see it in LHR one day when I am there!
 
na
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 5:51 pm

Wunala Dreaming is a very successful marketiung tool and the passengers attracted by that certainly exceeds the excess money it cost to paint it. Its probably the most recognisable and well-known aircraft worldwide, a perfect ambassador for its country. I wonder if QF will put it on an A380 one day (or a new aboriginal scheme, orange-based would be great, as the A380 almost has the bulk of Ayer´s Rock!)
 
AirWales
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 5:55 pm

That would be a heck of a lot of paint on an A380! Would certainly see it from a distance. Interesting thought and would be lovely to see.

AirWales.
 
na
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 6:31 pm

Quoting AirWales (Reply 5):
That would be a heck of a lot of paint on an A380! Would certainly see it from a distance. Interesting thought and would be lovely to see.

Last week I saw an interesting program of the first paint process on a A380 (German TV), done in Hamburg. The Airbus-house-livery was estimated to weigh 600 kg, the successful paint-team manged to paint it with 570kg.
 
Motorhussy
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 7:00 pm

Lovely big billboard space and QF own the medium as well as the wonderful creative. And my, doesn't it get a lot of attention (this forum included).

Hard to quantify against one's marketing budget though, agreed, but I'd venture that it's a damn good investment for their brand.

MH
come visit the south pacific
 
777ER
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 7:05 pm

So far I've seen the B738 (Yanama Dreaming) and B744ER (wunula dreaming) in person and they both look very awesome and impressive. When Wunula arrived at the gate in MEL the window spaces with views out towards the gate was packed with on-lookers (including me)
 
high_flyr69
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 7:45 pm

777ER:

just a slight correction to your post, the QF special livery on the 738 is actually been named yananyi dreaming as far as i know

cheers
high_flyr69
Diplomacy is the art of saying 'Nice Doggy' until you find the shot gun
 
Stealthz
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 7:48 pm

Quoting Blackbird1331 (Thread starter):
I showed him one of my favorite A.net pictures:

Brand marketing at it's very best...see it works, you showed someone!!!
If your camera sends text messages, that could explain why your photos are rubbish!
 
nzrich
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 8:03 pm

Yes i hope the new NZ livery showcases the maori culture a bit more when the new livery is revealed
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monteycarlos
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 8:14 pm

In answer to the original question I would be guessing at upwards of $38,000 US for the paint scheme of that particular QF744ER.
It's a beautiful night to fly like a phoenix...
 
Motorhussy
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 8:24 pm

Quoting Nzrich (Reply 11):
Yes i hope the new NZ livery showcases the maori culture a bit more when the new livery is revealed

New NZ livery? Thought it as to be a refresher only; a replacement of the merge from Teal to Navy on the tail to an entire block of Pounamu (greenstone or nephrite jade).

And with regard to the livery and Maori culture (obviously in a visual iteration) the Koru marking as a sternpost on ocean going waka or va'a does this in a strong yet simple way - the hallmark of a strong brand icon.

Regards
MH
come visit the south pacific
 
monteycarlos
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 8:34 pm

Quoting MotorHussy (Reply 13):
New NZ livery? Thought it as to be a refresher only; a replacement of the merge from Teal to Navy on the tail to an entire block of Pounamu (greenstone or nephrite jade).

And with regard to the livery and Maori culture (obviously in a visual iteration) the Koru marking as a sternpost on ocean going waka or va'a does this in a strong yet simple way - the hallmark of a strong brand icon.

Yeah that logo is the best!
It's a beautiful night to fly like a phoenix...
 
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Zkpilot
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 8:48 pm

Correct me if I'm wrong, but aren't all aircraft painted (except for say AA?) Yes it costs more for intricate designs etc, but weight-wise there shouldn't really be any penalty at all unless it is painted over an existing standard paint... (which would be silly - most airlines sand back first).
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NumberTwelve
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 11:42 pm

Quoting NA (Reply 6):
Last week I saw an interesting program of the first paint process on a A380 (German TV), done in Hamburg. The Airbus-house-livery was estimated to weigh 600 kg, the successful paint-team manged to paint it with 570kg.

Yes, it was a phantastic documentary - also interesting when (and how) they have checked the weight.
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LAX2IADandORD
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RE: This QF Livery - At What Cost?

Thu Apr 06, 2006 11:47 pm

Quoting Monteycarlos (Reply 12):
In answer to the original question I would be guessing at upwards of $38,000 US for the paint scheme of that particular QF744ER.

Hardly. A custom paint scheme on a 737 will run you about $200K. I would guess that a 747 would be in the neighborhood of $400-500K.
 
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yowza
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 12:52 am

Quoting Zkpilot (Reply 15):
orrect me if I'm wrong, but aren't all aircraft painted (except for say AA?) Yes it costs more for intricate designs etc, but weight-wise there shouldn't really be any penalty at all unless it is painted over an existing standard paint... (which would be silly - most airlines sand back first).

I would imagine that differet pigments have different weights, this would impact the overall weight. I would imagine white to be the lightest and red and black to be the heaviest.

YOWza
 
corey07850
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 4:54 am

Is the artwork actually painted on, or are they simply decals??? Painting a plane all red, then slapping on some nice decals costs significantly less than hand-painting an entire mural on a 747
 
Desh
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 5:24 am

Oh come on !  irked  this is the plane that drew me to Anet and the whole plane photography world -- this is probalby one of the best liveries of all times - dont question the costs

Quantas surely got a lot of marketing and other intagibles out of it - whoever made that decision (to go this livery) is a genius cause they managed to compare the intangibles gained (word of mouth adv - the best kind , brand recognition etc.) against the tangibles - ($$) - any moron can compare $ vs $

just sit back and enjoy the view and thank your lucky stars if you ever get to see this beauty in real life ....

Hands off the Wunala Dreaming Livery ....  talktothehand 
"History is merely a list of surprises. It can only prepare us to be surprised yet again." - Kurt Vonnegut
 
RickYHM
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 5:25 am

It is great advertizing. I remember the TV show JAG and when they went to and from Austriala, the shots of the aircraft where always Wunala. It stood out everytime it was on the screen.
 
Desh
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 5:32 am

Now that I think about it - is there a way that I can track where either Wunala or Nalanji dreaming are at a given time or where they are going to be ? who knows but maybe we cross paths sometime - I ll make sure I have my camera ready if I know in advance ...  bigthumbsup 
"History is merely a list of surprises. It can only prepare us to be surprised yet again." - Kurt Vonnegut
 
Brendan03
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 6:49 am

It saddens me to say this, but Nalanji Dreaming is out of service, sitting at AVV Without engines or flaps, The flaps were supposedly used on a 747 and the engines were sold to another company... I'm not huge on Wunala Dreaming but It is certainly a head turner... Punani Dreaming is rightly called the vomit comet

I would love to see QF do something with the Nalanji Dreaming paint
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vivek0072
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 7:07 am

I also liked the tropical megatop livery belonging to sinagpore airlines, unfortunately it was discontinued.
That life's most failures were people who did not realise how close they were to success when they gave up. - Edison.
 
DavidT
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 7:39 am

Red is the heaviest colour to paint an aircraft - hence it'd usually used sparingly. I was told this while touring the Everett site on a visitors' tour - at the same time we were driving past an all red QF plane I think waiting to be tested - that's how the subject came up.
 
FoxBravo
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 8:24 am

Quoting NA (Reply 4):
I wonder if QF will put it on an A380 one day (or a new aboriginal scheme, orange-based would be great, as the A380 almost has the bulk of Ayer's Rock!)

Haha--it looks about as aerodynamic as Ayer's Rock too.  duck 

Quoting Vivek0072 (Reply 25):
I also liked the tropical megatop livery belonging to sinagpore airlines, unfortunately it was discontinued.

That's one way of putting it. They got rid of that livery after one of the aircraft painted in it crashed at Taipei.  Sad
Common sense is not so common. -Voltaire
 
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Zkpilot
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 10:58 am

Quoting NA (Reply 4):
I wonder if QF will put it on an A380 one day (or a new aboriginal scheme, orange-based would be great, as the A380 almost has the bulk of Ayer´s Rock!)



Quoting FoxBravo (Reply 27):
Haha--it looks about as aerodynamic as Ayer's Rock too.

HAHAHAHAHA LMAO!!  rotfl  Thats got to be one of the best calls I have heard in a long time!
56 types. 38 countries. 24 airlines.
 
flydreamliner
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 12:04 pm

Quoting Nzrich (Reply 1):
Well it costs actually for every flight as well as all that paint weighs so its extra fuel for every flight as well ..

I saw a statistic once about how much money AA has saved with their paintless airplanes. Every little bit adds up, maybe?
"Let the world change you, and you can change the world"
 
Broocy
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 12:15 pm

QF is making money, so why the deabtes on cost? They can afford it.  Wink

The paint job is complex and the cost will be the down time to get a tricky job done. Painting in Australia is actually a maintainence item. There was an article in a recent Australian Avaiation mag about it. The thickness of paint is measured in microns and the weight I saw only added up to about 2 pax worth on a normally painted 747. Wunala would not have excessive paint. It probably cost QF more to install PTV etc than paint Wunala. Both were marketing schemes after all.
 
na
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 4:37 pm

Quoting Desh (Reply 21):
Oh come on !    this is the plane that drew me to Anet and the whole plane photography world --

While you say that, somehow this also is somewhat true for me. Together with the fact that I moved to Frankfurt at the time I saw the first pictures of Wunala Dreaming. Its the best paintscheme on an airliner ever.
 
N1120A
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 4:44 pm

Quoting Brendan03 (Reply 24):
Punani Dreaming is rightly called the vomit comet

Did they actually name a plane that?

Quoting Vivek0072 (Reply 25):
I also liked the tropical megatop livery belonging to sinagpore airlines, unfortunately it was discontinued.

Wasn't that the one that crashed at TPE?

Quoting FlyDreamliner (Reply 29):
I saw a statistic once about how much money AA has saved with their paintless airplanes. Every little bit adds up, maybe?

AA spends a fair bit in keeping up those planes. While they don't use much paint, they require much more involved buffing and polishing
Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
 
Stealthz
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 4:53 pm

Quoting Brendan03 (Reply 24):
Punani Dreaming is rightly called the vomit comet

It's Yananyi Dreaming... or in more polite circles the Pizza Jet

But whatever you call it and despite it's striking appearence it does not excite as much as her larger sisters.

Cheers
If your camera sends text messages, that could explain why your photos are rubbish!
 
monteycarlos
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RE: This QF Livery - At What Cost?

Fri Apr 07, 2006 5:16 pm

Quoting LAX2IADandORD (Reply 18):
Hardly. A custom paint scheme on a 737 will run you about $200K. I would guess that a 747 would be in the neighborhood of $400-500K.

Are you kidding me? Boeing lists the paint job on a 737 as being $25k US. Where did you get that from?
It's a beautiful night to fly like a phoenix...
 
LAX2IADandORD
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RE: This QF Livery - At What Cost?

Tue Apr 18, 2006 7:33 am

Quoting Monteycarlos (Reply 34):
Are you kidding me? Boeing lists the paint job on a 737 as being $25k US. Where did you get that from?

Given the topic, I supplied information about a highly customized paint job not a standard airline livery, which for the most part are fairly standard. My information comes from "aftermarket" other than OE paint work for private or otherwise highly customized designs. I think Wunala Dreaming would qualify here. I don't know what a $25K paint job on a 737 would get you exactly but I was basing my response on a difficult, highly customized paint job.

I could be absolutely wrong, but I am aware of costs in my part of the world, which admittedly is not in the direct commercial transport market.
 
corey07850
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RE: This QF Livery - At What Cost?

Tue Apr 18, 2006 7:40 am

Quoting Monteycarlos (Reply 34):

Are you kidding me? Boeing lists the paint job on a 737 as being $25k US. Where did you get that from?

I have to ask where you got your price from... Considering I've had a paint quote for a 66 Mustang of around 8k, I find it hard to believe that the work and supplies involved in painting a 737 would *only* cost 3 times as much as a small car

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