Press release: http://ww1.flysaa.com/about_saa/medi...corner_content.jhtml.1_A&_DAV=2296
10 April, 2006: SAA SIGNS GLOBAL SPONSORSHIP DEAL
Johannesburg April 10, 2006 - South African Airways (SAA) has clinched a sought after global sponsorship by becoming the Official Airline to the ATP, the governing body of the men’s professional circuit.
The deal, signed last week by SAA's CEO Khaya Ngqula, secures SAA a presence at selected ATP events. The sponsorship also ensures players and officials will use SAA, or one of the 17 other Star Alliance partners, to travel around the world.
Ngqula said SAA's official membership to the Star Alliance has opened up the world not only to SAA's customers but to a myriad of new opportunities.
"SAA, along with its Star Alliance partners operate in a competitive environment and we are delighted to be able to showcase SAA, South Africa's national carrier, to a whole new market of potential visitors," Ngqula said.
"This is the perfect alliance between two organizations as South African Airways expands into the global marketplace by joining the Star Alliance and the ATP helps to establish professional tennis as the premier global sports network," said ATP Executive Chairman and President Etienne de Villiers.
"SAA shares our vision of promoting and marketing the game, players and tournaments in a new and exciting fashion, and we're delighted that they see real value in our plan to build professional tennis in the years ahead.
We are happy to showcase South African Airways and their partners to the world as they help us do the same for the ATP and its stars."
SAA will be seeking to support the ATP in their drive to expand and leverage their ATP properties. SAA is looking forward to an active partnership with the organisation, to promote the ATP tour and the airline, adding value to this world renowned circuit.
Jacqui O’Sullivan, Head of SAA Corporate Communications
(+27 11) 978 3729
Congratulations to SAA for securing this deal. However, I can't help but wonder: how many tennis players & officials will actually fly SAA to/from tournaments? Most tournaments are in places where SAA do not fly! Undoubtedly the 'Star Alliance partners' will carry most of the pax.
Nonetheless, kudos to SAA for snagging a fairly prestigious deal. Maybe if the SAA logo is seen by enough people, pax loads will increase, and the added revenue can help subsidize Khaya's hoped-for LCC! hahaha (Wishful thinking)