wjcandee
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DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 10:09 am

Has anybody else noticed DL's new slogan for their Brazil service? It's on practically every phone booth in Manhattan. "Brazil. It's different down there." Does anybody else think that there's an "Eeeeeeeew!" factor involved. Not like it's obscene or anything, just "Eeeeeew!" Advertising people probably call that "impact". I call it "eeeeeew". Not to mention that beyond the waxing issue, there's also the wide proliferation of trannies, something that at least up here we are aware of. Now that's REALLY "different down there". Eeeeeew.

Reminds me of the bit on the recent episode of The Loop, when they were coming up with marketing ideas and slogans for their new low cost carrier, which they had decided to name "Jack". As I mentioned in another thread, these were:

(1) Chicago to Jamaica: "Jack It to Paradise".

(2) Take out ads in parenting magazines, leave the kids with Grandma: "Jack It Alone."

(3) A 3-way tie in with Caesars Palace and Bose: "Jack It to Celine Dion with our new headphones."

(4) Buy banners at AOL Instant Messenger: "Jack Your Whole Buddy List for Half Price"

(5) And put up large advertisements showing a shirtless guy lying out on a lounge chair: "Lie Back and Jack It".

Hard to believe that DL's reality seems to have drawn from these "great" fictional ideas.
 
PPSMA
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 11:18 am

Hi Wjcandee,

Funny you brought this up for I have noticed in several different situations that airlines do not follow a single marketing strategy, rather relying on some marked differentials some of the countries/destinations they serve to use them as tag lines!

One reason I have come across is that cultural aspects play an important role when deciding which way to go when launching advertising campaigns: in this case, as a Brazilian, I´m honestly as puzzled as you are as I have no idea whatsoever of what that´s supposed to mean !  Yeah sure

I can only hope and imagine they trying to stress out Brazil´s laid-back, sun´n´beach, carnival-esque atmosphere we Brazilians are capable of conveying non-stop?  dopey  HAHAHAHAHA.

No, seriously now, DL´s new route JFK/Brazil will have to work no matter what so they are probably so worried about getting it right upfront that they may not have given the ads enough thought?

Do I make sense?  highfive 

Warm regards!

Domenico
Aviation is my thing!
 
Alitalia744
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 11:30 am

Is this thread serious?

Delta as a brand is in the process of developing a new look, tone and feel for the air line. Part of that is a more hip, modern approach to communication. One of the key attributes of Song that's being integrated into mainline (beyond the style of service) is the flair and hipness that consumers loved about Song.

All of the new ads around NYC feature some play on words and try to highlight the region they're speaking of in the execution:

-Brazil. It's different down there.
-Invade Britain from the north.
-Alcapulco. Just saying it sounds dirty.
-Enjoy Buda. Fly to Pest.
-Italy. La Dolce Vita More.
-Stop shuffling your playlist and shuffle your passport.

While you may find the Brazilian communication offensive, I think most New Yorkers wouldn't. It's nothing more than leveraging a long-standing accepted consumer belief and applying it directly to your brand in a piece that's extremely relevant.

Personally, I'm glad Delta got rid of the "good goes around" slogan and is focusing on delivering relevant and targeted communiation to their audience - modern, hip New Yorkers who are looking to travel.

I also applaud Delta for trying to modernize their brand and try and differentiate themselves from other legacies. You may not like every piece of communication, but you can't say it's not vastly different from the old Delta pieces.

This is, in my opinion also the beginning of a new holistic advertising campaign that will be deployed nationally for Delta as evidenced by their recent switching of Ad agencies.

Give the old gal some credit, she's getting her finances in order and trying on new shades of lipstick. Time will tell if it works or not, but from what I've heard, NYC consumers overall like it and bookings out of NYC have increased.

I work in the Ad biz, so this is all just my 0.02.

Oh and if any marketing executives from Delta are reading this, I'm more than happy to move to ATL and join the team!

[Edited 2006-04-19 04:32:15]

[Edited 2006-04-19 04:35:54]
Some see lines, others see between the lines.
 
wjcandee
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 11:54 am

Quoting Alitalia744 (Reply 2):
It's nothing more than leveraging a long-standing accepted consumer belief

That Brazilian women wax differently "down there" (i.e. down there *on themselves*) is a "long-standing accepted consumer belief"? That Brazil has a greater cultural acceptance of transsexuals, who are also different "down there" (i.e. down below, i.e. in that private region) is a "long-standing accepted consumer belief"? Eeeeeeew on both counts.

I'm NOT saying that it's offensive. I am ALL about live and let live. But I DO think that it's a play on words that has one skeevy connotation and one that was probably unintended. Eeeeeew.

And this isn't some hip, cool campaign that's going to appeal to New Yorkers generally. It's right outside Harry Winston on Fifth Avenue, for goodness sakes. I don't think the dowagers going for their baubles are exactly the target market for this campaign, although they probably are a target customer base.

A good campaign doesn't sacrifice the company's goodwill and reputation for class and reliability just to get noticed. A campaign that makes me look at a Delta aircraft and think "shaved runway" or, worse, a nasty word like "snatch", isn't one that's working. "Delta. Dine at the waxed Y," isn't my idea of matching the campaign to the destination and the crowd going there.

As to the other slogans, they're just lame. Southwest has been doing these clever plays on destinations for at least twenty years. Continental has been using hip phrases on outdoor advertising -- most memorably "Welcome to New York. Now get out." -- for at least a decade. The Delta ads look just like Continental ads except the background is maroon and the slogans are beyond amateurish, particularly when compared with the clever phrases pumped out by CO and WN.

You're free to disagree, as you do. All I can say is, this is up there with, "Lay back and Jack it."

[Edited 2006-04-19 05:04:13]

[Edited 2006-04-19 05:04:59]
 
wjcandee
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 12:00 pm

Quoting PPSMA (Reply 1):
I´m honestly as puzzled as you are as I have no idea whatsoever of what that´s supposed to mean !

I agree. I think that they think that to most people, one would think about all the wonderful things about Brazil that you mentioned that are different. But there's also a mean-spirited, tongue-in-cheek "different down there" that they're referring to, which is different down there between one's legs. I.e. what we call up here a Brazilian bikini wax. Given that all slogans in advertising are discussed up and down before publishing, this isn't an accident. I asked three grown up women today what they thought it meant, and they all made reference to the bikini area before wrinkling their nose. Nobody thought that the slogan was particularly clever. Rather, they thought it was a ham-fisted attempt at attention. In marketing, there IS such a thing as bad publicity, and in my humble opinion, this is it. It's trading goodwill for "impact". Eeeeeew.

Okay, I have spilled enough ink on this. It's probably not worth even this much. But eeeeew.
 
Alitalia744
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 12:09 pm

Quoting Wjcandee (Reply 3):
As to the other slogans, they're just lame. Southwest has been doing these clever plays on destinations for at least twenty years. Continental has been using hip phrases on outdoor advertising -- most memorably "Welcome to New York. Now get out." -- for at least a decade. The Delta ads look just like Continental ads except the background is maroon and the slogans are beyond amateurish, particularly when compared with the clever phrases pumped out by CO and WN.

I disagree, but let's agree to disagree.

BTW - you have anything against trannies?
Some see lines, others see between the lines.
 
PPSMA
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 12:26 pm

Quote:
Wjcandee Reply 4:
I agree. I think that they think that to most people, one would think about all the wonderful things about Brazil that you mentioned that are different. But there's also a mean-spirited, tongue-in-cheek "different down there" that they're referring to, which is different down there between one's legs. I.e. what we call up here a Brazilian bikini wax.

Man, see what I mean? Is that the ONLY idea they could come out with to " sell" a destination??

Geez...Down here (!!!) DL is promoting their NEW (!!!!!) destination - NYC - with...nothing! I mean, they´re only advertising now and then on some newspapers, but no smart catchphrases, know what I mean?

Anyway, I´m glad you brought it up - it only made this forum a bit more fun to check upon.

So, juzz keep bringing ´em!

Cheers!
Aviation is my thing!
 
wjcandee
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 12:28 pm

Quoting Alitalia744 (Reply 5):

Absolutely not. I thought I was careful to make that point. But I think they have a right to be a little offended as at least some of the "wacky" ad guys sitting around giggling about the slogan could not possibly have missed that connotation. (As a film professor who was visiting my college from the NYU film school emphasized years ago when explaining that "Bringing Up Baby" was probably the dirtiest movie of its era: "Every multiple connotation was known to the writers and every multiple connotation was intended." Actor holding up giant dinosaur bone addressing actress sitting up high on gigantic Dinosaur skeleton: "We still have this one left and aren't sure where it goes." Other actor, "Does it go in the rear?" Actress, "Oh, no, we tried it in there last night and it didn't fit." Went right by me the first time. After the lecture, when we watched the film again, we were rotfloao.)

But of course we can agree to disagree! That's what makes a.net go around! (And I'm all for ditching "Good goes around." But I would have been for finding better creative talent than the guys who invented that slogan to come up with these new ones.)
 
wjcandee
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 12:32 pm

Quoting PPSMA (Reply 6):
Down here (!!!) DL is promoting their NEW (!!!!!) destination - NYC - with...nothing!

Given the quality of slogans they have used here in New York, you're probably lucky! I myself hope to be lucky enough to visit your fun, beautiful country sometime soon.

Best,

Bill
 
klwright69
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 12:38 pm

Reminds of some of CO's little slogans....

"Hamburg Helper"

Another one that was like "Try a new Cologne."
 
planeloco
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 1:09 pm

Just saw "The Big Danish - Copenhagen daily" billboard for Delta (Northbound I-95 before the Griffin or Stirling Road exit).
 
Ih8b6
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 1:59 pm

Finally!

Funny, Hip, Delta advertising...now that's something different!
Over-moderation sucks
 
remcor
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 2:18 pm

Quoting Wjcandee (Thread starter):
there's also the wide proliferation of trannies, something that at least up here we are aware of. Now that's REALLY "different down there". Eeeeeew.

Man, you must watch a lot of porn or something to come to that conclusion.

[Edited 2006-04-19 07:19:30]
 
wjcandee
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 2:33 pm

Quoting Remcor (Reply 12):
Man, you must watch a lot of porn or something to come to that conclusion.

Nope. Just a factoid of which I am aware. I thought about going to Carnivale in Brazil one year, and an explanation of this phenomenon was part of what was explained to me as part of the overall picture of what it would be like.
 
DAL767400ER
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 5:03 pm

Man, what people interpret into advertising these days...
Thankfully, most travellers probably don't give such a line too much thought.
 
ikramerica
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 5:15 pm

Quoting Alitalia744 (Reply 2):
-Brazil. It's different down there.
-Invade Britain from the north.
-Alcapulco. Just saying it sounds dirty.
-Enjoy Buda. Fly to Pest.
-Italy. La Dolce Vita More.



Quoting IH8B6 (Reply 11):
Finally!

Funny, Hip, Delta advertising...now that's something different!

Sure, if you find stupid, meaningless slogans that deteriorate a brand identity to be funny and hip, then I applaud them.

I guess they are losing so much money, they have to do something, right?

But this doesn't seem like the "something" they should be doing...
Of all the things to worry about... the Wookie has no pants.
 
johnboy
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 5:38 pm

Ok, I didn't get the bikini wax angle from reading the slogan for the first time, but I could conceivably picture folks taking it that way (especially in the context of the "hip"-ness of the other ads).

However, the tranny thing I just can't fathom anyone in his right mind thinking. Um, most people, I guess.

(Not that that's a bad thing).
 
fewsolarge
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 6:49 pm

Judging by the number of times you said, "Eeeeeeeew," I'd say it's high time you tried going down there.

Quoting Wjcandee (Thread starter):
Has anybody else noticed DL's new slogan for their Brazil service? It's on practically every phone booth in Manhattan. "Brazil. It's different down there." Does anybody else think that there's an "Eeeeeeeew!" factor involved. Not like it's obscene or anything, just "Eeeeeew!" Advertising people probably call that "impact". I call it "eeeeeew". Not to mention that beyond the waxing issue, there's also the wide proliferation of trannies, something that at least up here we are aware of. Now that's REALLY "different down there". Eeeeeew.
 
wjcandee
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 10:02 pm

Quoting Shane (Reply 14):
internalized homophobia

Right. That's what this was about.  Yeah sure Nice try diverting the thread from the basic point, which was this was a mean-spirited, not-clever, choice of slogan.
 
wjcandee
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 10:06 pm

Quoting DAL767400ER (Reply 15):
Man, what people interpret into advertising these days...

I say this respectfully: multiple word meanings like this are completely intentional. People sit around ad agencies all day thinking them up, and they don't fail to pick up even the edgiest meanings. It's what they do for a living.
 
Delta4eva
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 10:19 pm

On a different note, I have been checking the loads on the JFK-GRU routes, and they seem to be quite good for the summer.

As far as the advertising goes...people will always complain about what DL does.....I don't know why people target DL so much, maybe they feel they need to because their "preferred" airline isn't as good as DL. DL is using the advertising techniques that worked so well with Song. This is yet another example of how Song isn't going anywhere. I think that DL really has something going here, their finances are looking better, and they seem to have a clear direction for the company. I just hope that they will stick to this advertising concept for some time, so that people will really recognize the "new" DL brand.
FLY DELTA JETS
 
PPSMA
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 10:59 pm

Quote:
Delta4eva Reply 20
On a different note, I have been checking the loads on the JFK-GRU routes, and they seem to be quite good for the summer.

It may be possible that given Varig Brazilian Airline´s current financial status and all rumours connected to a Possible (and I´d like to stress the word POSSIBLE) bankruptcy, people are moving away from their flights as much as possible and naturally going for alternative arrangements.

Having said that, what you´re looking at when you mention the high loads are forward bookings´statistics and am afraid to say this is still a bit too early to pop up the champagne: it´s only natural that DL opted in launching the new flight right during the busy summer season, and right when VARIG could go belly up. I´m not saying that it won´t work but the NYC/BRAZIL/NYC route hasn´t been the most important US/BR/US route since 9/11.

DL´s efforts for a bigger chunk of the Brazilian market are considerable however there´s still a loooong way to go.

Now, as a side note to my friend Wjcandee

Quote:
Reply 8
I myself hope to be lucky enough to visit your fun, beautiful country sometime soon.

Man, I´d be happy to welcome you DOWN here  bouncy  anytime, but I just think that Carnaval (that´s the right spelling, incidentally) may not be the right time. But irrespective of when let me know and I´ll be happy to assist you with anything from top destinations, lodging, eating out, etc etc.

And that goes to any A.nutters here: want to see what Brazil´s got DOWN here? Go for it, cause it´s all worth it!  praise 

warmest regards,

Domenico
Aviation is my thing!
 
shane
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 11:15 pm

Quoting Wjcandee (Reply 18):

Right. That's what this was about. Yeah sure Nice try diverting the thread from the basic point, which was this was a mean-spirited, not-clever, choice of slogan.



Quoting Wjcandee (Thread starter):
there's also the wide proliferation of trannies, something that at least up here we are aware of. Now that's REALLY "different down there". Eeeeeew.

sounds like homophobia to me. have you ever been to paris? new york? san francisco? any big city?
 
DAL767400ER
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RE: DL: Brazil. It's Different Down There.

Wed Apr 19, 2006 11:20 pm

Quoting PPSMA (Reply 21):
It may be possible that given Varig Brazilian Airline�s current financial status and all rumours connected to a Possible (and I�d like to stress the word POSSIBLE) bankruptcy, people are moving away from their flights as much as possible and naturally going for alternative arrangements.

Though I'd doubt that too many people would actually move from one carrier with a questionable future (Varig) to another carrier with a questionable future (Delta) , and I say that as a DL supporter  Wink .
 
richierich
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 12:07 am

Quoting Wjcandee (Thread starter):
Has anybody else noticed DL's new slogan for their Brazil service? It's on practically every phone booth in Manhattan. "Brazil. It's different down there."

I think you are going somewhere that was probably not intended with the ad.

When they say "it's different", it could mean a lot of things. I, personally, thought of the culture, the nightlife, maybe even the food. Not necessarily a wax job.
None shall pass!!!!
 
PPSMA
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 12:14 am

Quote:
DAL767400ER Reply 23:

Though I'd doubt that too many people would actually move from one carrier with a questionable future (Varig) to another carrier with a questionable future (Delta) , and I say that as a DL supporter

Agree, but try and bear in mind that DL has just recently announced their intention to strengthen up their JFK hub, so I gather that they would spare no efforts to try and lure passengers from the competition into trying to " experience" this new service.

Apart from DL, these are the carriers and respective frequencies on the NYC/BR/NYC route:

1) AA with daily Triple7
2) JJ with 4 x week A332
3) RG daily Triple7/ MD-11 mix
4) CO daily from EWR with B762

Tough, huh?
Aviation is my thing!
 
DALOCCDtyDrctr
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 12:39 am

Quoting Wjcandee (Thread starter):
Hard to believe that DL's reality seems to have drawn from these "great" fictional ideas.

WOW dude - get a grip -  banghead 
N102DA
 
787kq
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 2:56 am

Your take on Delta's Brazilian slogan seems like a personal issue! Who would have thought what you do?
 
boeingguy1
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 3:21 am

Quoting Shane (Reply 22):
sounds like homophobia to me.

It dosent to me... after all, im fine with gay people... transsexuals on the other hand, are just... very diffrent.
"...Gatwick South!? Id rather crash in Brighton!"
 
AADC10
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 3:24 am

It is just an example of subtle racism. It appeals to the "Lord Jim" in us.
 
sampa737
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 3:35 am

Got news for folks in the USA...it IS different down here. How you get anything sexual out of that message is beyond me. It's a different culture, language, climate, lifestyle, etc, etc, etc. I've lived in Brasil for 11 years, an American, and can't understand what the problem is with DL's new slogan. Having never seen the ad, could someone explain what exactly it is in the ad that would make some in here think it's sexual? Having written all that, it is obvoius that DL has had momentus succeess! If it's causing that much of a stir in here, then think on the street and how much talk the new route is generating! Hey, fly TAM if it's that disturbing. Flight attendants are nice and portray a bit of an 80's Robert Palmer video!! Nice.
 
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jetpixx
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 3:38 am

I have never read one thread from beginning to end and saw the same person who started the thread not only reply several times - but consecutive times to himself! I don't personally see what the big deal is about this advertising slogan. It's no big deal...stop looking for things that aren't there. Is Brazil different than NYC? Yes. Is it down there? Yes. Where you could possibly make a connection to transexuals and other things from a simple airline slogan is beyond me.

(edited for comment) Wow, Sampa - we were on the same page. I just read your post while I was typing mine. Good to see I am not crazy. Is this guy kidding?

[Edited 2006-04-19 20:43:36]
 
sampa737
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 3:45 am

Top Ten New Advertising Slogans for Delta Airlines (From David Letterman)
10. We're Amtrak with WIngs
9. Join Our Frequent Near-Miss Program
8. Ask About Out-of-Court Settlements
7. Noisy Engines? We'll Turn 'Em Off!
6. Complimentary Champagne in Free-Fall
5. Enjoy the In-Flight Movie on the Plane Next to You
4. The Kids Will Love Our Inflatable Slides
3. Terrorists Are Afraid to Fly with Us
2. Our Pilots Are Terminally Ill and Have Nothing to Lose
1. We Might Be Landing on Your Street!
 
wjcandee
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 4:01 am

Quoting Jetpixx (Reply 31):
(edited for comment) Wow, Sampa - we were on the same page. I just read your post while I was typing mine. Good to see I am not crazy. Is this guy kidding?



Quoting Sampa737 (Reply 30):
Having never seen the ad, could someone explain what exactly it is in the ad that would make some in here think it's sexual?



Quoting DALOCCDtyDrctr (Reply 26):
WOW dude - get a grip



Quoting Richierich (Reply 24):
I think you are going somewhere that was probably not intended with the ad.

Having also basically been accused of being a demented hobophobic psycho, I thought that I'd better check.... Nope. But just in case, I just did a little google research, and lo and behold, look what I came up with:

http://copyranter.blogspot.com/2006/03/trimming-stabilizers.html

Oh, and Delta's "Go to Ireland. Get lucky." slogan is only about the luck of the Irish? I think it's clear that the double entendre was intentional, just not very good.

[Edited 2006-04-19 21:10:04]
 
sampa737
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 4:08 am

Dude, I did the same search. That guy has the same opinion as you and I was like, where do these guys get this from? Now that I actually see the ad, my question remains...Could someone explain what exactly it is in the ad that would make some in here think it's sexual?

By the way, I never called you anything. Just responding as someone who lives differently down here.

Jetpixx, I'm really at a loss with this thread. Brasil is south. It's down here. So if Tam began an ad campaign, could it be taken sexually as, "The US...It's different up there!"?
 
Alitalia744
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 4:11 am

Quoting Wjcandee (Reply 33):
Having also basically been accused of being a demented hobophobic psycho, I thought that I'd better check.... Nope. But just in case, I just did a little google research, and lo and behold, look what I came up with:

http://copyranter.blogspot.com/2006/03/trimming-stabilizers.html

Oh, and Delta's "Go to Ireland. Get lucky." slogan is only about the luck of the Irish? I think it's clear that the double entendre was intentional, just not very good.

Go back to Church already bro - we get it.

Personally, I find them funny, and I like sex so why not. I think everyone's over reading into EVERYTHING
Some see lines, others see between the lines.
 
Delta4eva
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 4:37 am

I don't see what is sexual about the ad either. I think it is brilliant if it's causing people to draw their own sexual conclusions. Just in case you all havn't noticed...sex sells and if DL can somehow make people draw their own sexual conclusions without downright implying it, then the more power to them.
FLY DELTA JETS
 
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jetpixx
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 5:18 am

Quoting Sampa737 (Reply 34):
Jetpixx, I'm really at a loss with this thread. Brasil is south. It's down here. So if Tam began an ad campaign, could it be taken sexually as, "The US...It's different up there!"?

The way things have been going 'up' here - I would take it to mean that Brazilians aren't paranoid, politically correct about everything, led by religious zealots. They also don't throw cold water on everything fun, get bent out of shape about the smallest things, have to be apologetic to every single race known to man because god forbid someone, somewhere gets offended. And the sex thing - the original poster is likely one of these sexually oppressed individuals here in the US, because most everyone is ashamed of the act. So yes, Brazil - it is different down there. It should be - The US - it is ridiculous up there because 80 percent of the public are morons.
 
DAL767400ER
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RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 5:49 am

Quoting Sampa737 (Reply 32):
Sampa737

Wow, Letterman is running out of ideas, he had pretty similar lists for Southwest, Northwest, JetBlue and United...
 
Alitalia744
Posts: 3777
Joined: Thu Mar 30, 2000 8:22 am

RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 5:58 am

All,

let's keep the discussion to the ad campaign and not about who is gay, or straight or who goes to church or not.

thanks,
Some see lines, others see between the lines.
 
swank300
Posts: 47
Joined: Mon Jan 24, 2005 11:37 am

RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 7:42 am

Also interesting to note that since DL made JFK a 'hub' or at least one of its focus cities, CO has apparently been nervous. In Tuesday's NY Times, an Ad for CO read "There's an airline that has more international destinations to and from the NY area" and "it ain't Delta." First ad I've seen where CO has taken on a specific carrier.
 
User avatar
LAXPAX
Posts: 71
Joined: Fri Oct 14, 2005 4:21 am

RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 8:46 am

Quoting Fewsolarge (Reply 17):
Judging by the number of times you said, "Eeeeeeeew," I'd say it's high time you tried going down there.

If there were a Nobel Prize for Forum Posting, this one would be a lock.
"Remember, no matter where you go... there you are." -- Buckaroo Banzai
 
shane
Posts: 188
Joined: Sat Oct 08, 2005 2:38 am

RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 8:56 am

Quoting Jetpixx (Reply 37):
The way things have been going 'up' here - I would take it to mean that Brazilians aren't paranoid, politically correct about everything, led by religious zealots. They also don't throw cold water on everything fun, get bent out of shape about the smallest things, have to be apologetic to every single race known to man because god forbid someone, somewhere gets offended. And the sex thing - the original poster is likely one of these sexually oppressed individuals here in the US, because most everyone is ashamed of the act. So yes, Brazil - it is different down there. It should be - The US - it is ridiculous up there because 80 percent of the public are morons.

amen!
(just got back from GRU & GIG and I couldn't agree more)

It's different down there which is why we go!
 
ContinentalEWR
Posts: 3619
Joined: Wed May 24, 2000 2:50 am

RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 9:56 am

Oh grow up....what a stupid thread.
 
cgnnrw
Posts: 1049
Joined: Tue May 17, 2005 3:11 am

RE: DL: Brazil. It's Different Down There.

Thu Apr 20, 2006 9:04 pm

Quoting Klwright69 (Reply 9):
Reminds of some of CO's little slogans....

Another one that was like "Try a new Cologne."

How clever!!!!!! I live in Cologne and I'm really looking forward to COs arrival in May. Kinda nice to see CO promoting Koeln (Cologne) as a destination. Wish 'em full loads and lots of success.
A330 man.
 
HALFA
Posts: 1027
Joined: Sun Jan 18, 2004 8:24 am

RE: DL: Brazil. It's Different Down There.

Fri Apr 21, 2006 3:37 am

Quoting Sampa737 (Reply 30):
.it IS different down here. How you get anything sexual out of that message is beyond me.

Agree

Quoting Jetpixx (Reply 31):
Where you could possibly make a connection to transexuals and other things from a simple airline slogan is beyond me.


Agree again

Quoting Jetpixx (Reply 37):
I would take it to mean that Brazilians aren't paranoid, politically correct about everything, led by religious zealots. They also don't throw cold water on everything fun, get bent out of shape about the smallest things,

 Smile

Quoting Jetpixx (Reply 37):
So yes, Brazil - it is different down there. It should be - The US - it is ridiculous up there because 80 percent of the public are morons.

Ouch!! Hope I'm in the other 20%!

Aloha,
HALFA
HA J Class Lie flats, coming soon to a plane near you........
 
wjcandee
Posts: 5334
Joined: Mon Jun 05, 2000 12:50 am

RE: DL: Brazil. It's Different Down There.

Fri Apr 21, 2006 4:17 am

Quoting HALFA (Reply 45):
Quoting Sampa737 (Reply 30):
.it IS different down here. How you get anything sexual out of that message is beyond me.

Agree

http://copyranter.blogspot.com/2006/03/trimming-stabilizers.html

""Trimming the stabilizers..."

"Delta, flying dangerously close to bankruptcy, has apparently resorted to an old and proven ad strategy to lure passengers—Pussy. Either that, or nobody working on the account at ad agency Ogilvy & Mather or within Delta's marketing dept. knows what a "Brazilian" is. That, I just can't believe. Delta's logo is a triangle, for chrissakes.

"Update: March 30th—Delta's Marketing Chief Paul Matsen resigns. He cited this post as the reason, says the Wall Street Journal."

[Also note multiple comments at that link agreeing with article, and also note that O&M has now been fired by Delta.]
 
panamair
Posts: 3774
Joined: Fri Oct 12, 2001 2:24 am

RE: DL: Brazil. It's Different Down There.

Fri Apr 21, 2006 5:13 am

Quoting Wjcandee (Reply 46):
[Also note multiple comments at that link agreeing with article, and also note that O&M has now been fired by Delta.]

O&M being fired by Delta has nothing to specifically with that ad (though I do agree that O&M certainly knew of the connotation when they came up with that line)...O&M basically ran out of ideas about how to 'sell' the new, (soon-to-be) revitalized DL - I believe the last straw came when they suggested another new livery (even though some DL planes have yet to receive the wavy-gravy Deltaflot paint job); the "good goes around" campaign certainly didn't help either....
 
rwsea
Posts: 2426
Joined: Sun Jan 30, 2005 2:23 pm

RE: DL: Brazil. It's Different Down There.

Fri Apr 21, 2006 7:32 am

Quoting Swank300 (Reply 40):
Also interesting to note that since DL made JFK a 'hub' or at least one of its focus cities, CO has apparently been nervous. In Tuesday's NY Times, an Ad for CO read "There's an airline that has more international destinations to and from the NY area" and "it ain't Delta." First ad I've seen where CO has taken on a specific carrier.

Interesting. If DL ever gets nervous, they should use something like the following:

"There is an airline that has more international destinations to and from the NY area. They fly you there in sardine-can planes that sometimes allow you the scenic tour of Newfoundland on the way back to one of the most congested airports in the country. It ain't delta."
 
db373
Posts: 228
Joined: Sun Sep 18, 2005 12:01 pm

RE: DL: Brazil. It's Different Down There.

Fri Apr 21, 2006 7:45 am

Quoting Wjcandee (Reply 33):
Having also basically been accused of being a demented hobophobic psycho, I thought that I'd better check.... Nope. But just in case, I just did a little google research, and lo and behold, look what I came up with:

http://copyranter.blogspot.com/2006/03/trimming-stabilizers.html

Oh, and Delta's "Go to Ireland. Get lucky." slogan is only about the luck of the Irish? I think it's clear that the double entendre was intentional, just not very good.

You sound like my 80-year old grandmother. My God.
Keep Delta My Delta

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