|Quoting Congaboy (Reply 7):|
1/ As the article points out, what good are the miles if you cant use them in a manner that's convenient to traveller? So I can accumulate 2000 miles on my next business trip and get to 60,000 to travel to Asia...but there are no seats available for months. Now the miles dont really mean squat, so price wins.
Exactly. I am seeing this more and more on all airlines. They used to only have one type of reward ticket. Then some started with 'off peak' and 'peak' to ask for more miles. Then, they increased the number of miles you'd need across the board. They made upgrades harder to use on anything but full Y fares.
Then they started with the 'unrestricted' type of award, at twice the mileage price, so you could fly whenever you wanted, since they had restricted standard FF
seats so badly nobody could otherwise fly. Then they called what used to be called standard awards 'saver' and other words that were meant to imply that you were somehow getting a deal.
Then, even the unrestricted FF
seats started to have capacity controls! Which really turned them into what the FF
awards used to be like 20 years ago, at over twice the mileage, while the original awards are now almost impossible to get, no matter how far in advance you book, especially if you live in a major market.
Now, the only time the miles matter to me is if they can bring me to elite status. But as more and more people reach elite, upgrades get harder to get, even on elite. Though at least I can buy full Y ticket and get an F seat out of plus lots of extra miles.
Once they start restricting the perks elites can get (and it's slowly happening), watch the loyalty of even the most frequent travelers go out the window.
|Quoting Dartland (Reply 9):|
Actually, your story refutes the theory of this thread. Never once did you mention price. You changed your preferred airline based on service quality.
The article says that loyalty decreased because of many factors. Once a customer no longer feels loyal, then they think mostly about price. While they cite other factors, the "experts" then say the consumer is spoiled by cheep flights.
not true. they are spoiled by having the product that costs more no longer being worth more. nickle and dimed everywhere with nothing to show for it, the consumer is going to stop caring.
but if customers like the service and product, they will overpay. look at places like outback steakhouse or olive garden. always long lines, food is overpriced compared to a lot of other places, but people like the product and return.
people like the experience of starbucks and petes and coffee bean despite being overpriced, and they return.
people no longer like the experience of air travel in any way, so they are price conscious. if airlines made attempts to make the airtravel experience good from curbside to curbside like it once was, they might change their minds...
|Quoting YYZYYT (Reply 13):|
And by the way, I am a person who WILL pay more when I perceive a reason to do so.
so will I. I pay for quality. I hate wasting money. there's a difference.
Of all the things to worry about... the Wookie has no pants.