Topic Author
Posts: 19551
Joined: Sat Oct 30, 2004 7:37 am

NYT - "What Price Loyalty?"

Thu Apr 27, 2006 3:52 pm

One in probably a few thousand articles to come out in the next week on the 25th anniversary of frequent flyer plans. A few interesting tidbits though ...

They caught on because they did such a wonderful job of exploiting human nature. From his own experience with green stamps, Mr. Plaskett knew that collecting stickers or points could feel like an accomplishment in itself. So, American Airlines deliberately handed out thousands of them at once, because "10,000 miles" sounded a lot more impressive than "6 flight segments."


Just as they were intended to do, the programs delayed the march of low-fare carriers. One study done in the 1990's found that business travelers taking a 1,000-mile trip would pay an extra $170 on average to fly on the airline with their frequent-flier program.


Frequent-flier programs are not about to disappear, because no airline can afford to abandon them unilaterally. But compared with Mr. Crandall's original goal — to keep airline seats from becoming a commodity — the frequent-flier mile is looking pretty old and tired for a 25-year-old.
International Homo of Mystery
Posts: 1360
Joined: Fri Aug 27, 2004 2:05 am

RE: NYT - "What Price Loyalty?"

Thu Apr 27, 2006 5:06 pm

Yeah, they should stop frequent flier programs. They should just disband SkyTeam and Star Alliance because they are such big failures.

Also, customer loyalty is silly, why would airlines want loyal customers doling out fistfuls of cash?
"Who's to say spaceships aren't fine art?" - Phil Lesh

Popular Searches On

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos