Delta4eva
Topic Author
Posts: 242
Joined: Tue Jan 04, 2005 10:20 am

DL Signs Sponsor Ship W/ Braves Rookie

Sat Apr 29, 2006 12:17 am

Delta Signs Sponsorship With Atlanta Braves Star Jeff Francoeur

Right fielder to appear in new marketing campaign set to debut April 29 at Turner Field

ATLANTA, April 28, 2006 – Atlanta Braves star Jeff Francoeur had a dramatic takeoff during his rookie season last year, so it is natural that Delta Air Lines, a team partner, today announced a multi-level sponsorship agreement with the Atlanta native. The multi-year agreement includes promotional appearances, involvement in community outreach programs and participation in the airline’s new marketing campaign.

"I wanted my first endorsement deal to be with a great hometown company like Delta Air Lines," said Francoeur. “As an Atlanta native, I am well aware of Delta’s service to customers worldwide, its great heritage and, specifically, its support of the Atlanta community.”

To unveil its relationship with Francoeur, Delta will launch the new marketing campaign at Turner Field on Saturday, April 29, during “Braves Delta Day.” Just before the first pitch of the game against the Braves’ rival New York Mets, Delta will debut a new commercial starring Francoeur on the Turner Field BravesVision scoreboard video screen.

In the spot, Francoeur receives a letter from a young fan in Copenhagen requesting an autograph. Always ready to go the extra mile for his fans, he takes to home plate with a bat and a bucket of balls. Francoeur then tosses a ball into the air and proceeds to smash it – not only over the fence, but over the entire Atlantic Ocean – where it falls into the awaiting glove of one very happy boy in Denmark.

The commercial, which will air during Braves broadcasts on TBS and Turner South beginning April 29, highlights Delta’s new international routes launching this year, including six new markets: Budapest, Hungary; Copenhagen, Denmark; Dusseldorf, Germany; Edinburgh, Scotland; Kiev, Ukraine; and Tel Aviv, Israel.

"Jeff Francoeur is a great example to all of us: a dedicated team leader who knows the importance of giving back – to the Atlanta community and its fans," said Tim Mapes, Delta’s Managing Director of Marketing. "We are proud to be associated with Jeff and we’re thrilled to have him on our team."

Additionally, the first 45,000 fans through the Turner Field gates on April 29 will receive a free Braves T-shirt, courtesy of Delta. Delta employees will be at the ballpark distributing the shirts, which feature Jeff Francoeur’s name and signature number 7 on the back.

On April 29, Delta will also launch www.delta.com/Braves – a Web site promoting the partnership between two Atlanta institutions: the Braves and Delta. A unique feature of the site is a booking tool integrated into the team’s schedule that facilitates travel to Braves road games. Want to get to New York to see the Braves take on the Yankees in June? Log on and book the flight that works for you.

The web site will also offer fans access to video clips of the new commercial, a special “Blooper” outtake from the filming with Jeff, the ability to retrieve digital pictures taken at the ballpark, contests to win Braves and Delta gifts and participation in fan polls about their favorite team.

Francoeur stormed onto the baseball scene as a rookie last season, batting .300 with 14 homers, 41 runs, 45 RBI and 13 outfield assists in just 70 games played. Jeff hit safely in 45 of the 69 games in which he had at least one at-bat and had 23 multi-hit games. Following the season, he was named to the Topps, Baseball America and Baseball Digest All-Rookie teams. Jeff participated for the United States in the 2006 World Baseball Classic.

About Delta
Delta Air Lines (Other OTC: DALRQ) is one of the world’s fastest growing international carriers with more than 50 new international routes added or announced in the last year. Delta offers flights to 452 destinations in 95 countries on Delta, Song, Delta Shuttle, the Delta Connection carriers and its worldwide partners. In summer 2006, Delta plans to offer customers more destinations and departures between the U.S., Europe, India and Israel than any global airline*, including service on 11 new transatlantic routes from its Atlanta and New York-JFK hubs. Delta also is a major carrier to Mexico, South and Central America and the Caribbean, with more than 35 routes announced, added or applied to serve since Jan. 1, 2005. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Customers can check in for flights, print boarding passes and check flight status at delta.com.

*From the U.S., based on July 2006 OAG.

I am very excited about this, considering that I grew up with Jeff Francoeur and he was my neighbor as a kid.
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FLAIRPORT
Posts: 3863
Joined: Thu Oct 26, 2000 10:46 am

RE: DL Signs Sponsor Ship W/ Braves Rookie

Sat Apr 29, 2006 2:45 am

Quoting Delta4eva (Thread starter):
"I wanted my first endorsement deal to be with a great hometown company like Delta Air Lines," said Francoeur. “As an Atlanta native, I am well aware of Delta’s service to customers worldwide, its great heritage and, specifically, its support of the Atlanta community.”

How much was he paid just to say that? I don't know if I like the endorsement, but whatever works. BTW, why can't Jermey Hermida of the Marlins have thie endorsement? He is from Atlanta!

Quoting Delta4eva (Thread starter):
A unique feature of the site is a booking tool integrated into the team’s schedule that facilitates travel to Braves road games. Want to get to New York to see the Braves take on the Yankees in June? Log on and book the flight that works for you.

Can this work for Braves home games so I can see Braves Marlins in summer?

Also, Jeff Francour is not a rookie.
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positiverate
Posts: 1543
Joined: Thu May 05, 2005 10:35 pm

RE: DL Signs Sponsor Ship W/ Braves Rookie

Sat Apr 29, 2006 2:50 am

Quoting FLAIRPORT (Reply 1):
Quoting Delta4eva (Thread starter):
"I wanted my first endorsement deal to be with a great hometown company like Delta Air Lines," said Francoeur. “As an Atlanta native, I am well aware of Delta’s service to customers worldwide, its great heritage and, specifically, its support of the Atlanta community.”

How much was he paid just to say that? I don't know if I like the endorsement, but whatever works. BTW, why can't Jermey Hermida of the Marlins have thie endorsement? He is from Atlanta!

It's because he plays in MIAMI. It would make zero sense to have someone who happens to be FROM Atlanta but have no ties to Atlanta professionally as a spokesperson.

Quoting FLAIRPORT (Reply 1):
Quoting Delta4eva (Thread starter):
A unique feature of the site is a booking tool integrated into the team’s schedule that facilitates travel to Braves road games. Want to get to New York to see the Braves take on the Yankees in June? Log on and book the flight that works for you.

Can this work for Braves home games so I can see Braves Marlins in summer?

Again, you're missing the point entirely. This is targeted towards Atlanta fans who live in the Atlanta market.
 
corey07850
Posts: 2335
Joined: Wed Feb 04, 2004 4:33 am

RE: DL Signs Sponsor Ship W/ Braves Rookie

Sat Apr 29, 2006 2:58 am

Pretty good idea if you ask me... Francoeur is becoming one of the most popular Braves, especially in the Atlanta area and a lot of people think he's the "future" of the team. He's an Atlanta native and has that appeal to younger people.

They probably were able to sign him for a lot less $$ than Chipper Jones too  Wink
 
srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: DL Signs Sponsor Ship W/ Braves Rookie

Sat Apr 29, 2006 3:24 am

Quoting Corey07850 (Reply 3):
Francoeur is becoming one of the most popular Braves, especially in the Atlanta area and a lot of people think he's the "future" of the team. He's an Atlanta native and has that appeal to younger people.

Jeff is now the most famous athlete to graduate from Parkview High School (My Alma Mater), besting NFL players Matt and Jon Stinchcomb and Brett Conway, and MLS players Jason Moore and Josh Wolff (member of the US National Team).

Hey, if AirTran can have an endorsement deal with Ron Mexico, I mean Michael Vick (ironic since DL is the Official Airline of the Falcons), why not have Delta hook up with one the most promising Braves players since Chipper Jones?

[Edited 2006-04-28 20:25:10]
 
Delta4eva
Topic Author
Posts: 242
Joined: Tue Jan 04, 2005 10:20 am

RE: DL Signs Sponsor Ship W/ Braves Rookie

Sat Apr 29, 2006 6:46 am

Quoting FLAIRPORT (Reply 1):

Also, Jeff Francour is not a rookie

my bad, i guess i still thought it was last year....i should know this expecially because i know Jeff Francoeur.

Quoting Srbmod (Reply 4):
Jeff is now the most famous athlete to graduate from Parkview High School (My Alma Mater)

I'm a Parkview graduate also...you still live in Lilburn?
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srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: DL Signs Sponsor Ship W/ Braves Rookie

Sat Apr 29, 2006 9:46 am

Quoting Delta4eva (Reply 5):
I'm a Parkview graduate also...you still live in Lilburn?

Not in over 10 years. I still live in the Atlanta area, and my job takes me into the Lilburn area ever week.
 
FLAIRPORT
Posts: 3863
Joined: Thu Oct 26, 2000 10:46 am

RE: DL Signs Sponsor Ship W/ Braves Rookie

Sun Apr 30, 2006 8:05 am

and I just found out that because of blackout restrictions i can't see the commercials...go figure...btw I used to live in the Marietta area personally.
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Delta732FF
Posts: 227
Joined: Wed Jun 01, 2005 5:14 am

RE: DL Signs Sponsor Ship W/ Braves Rookie

Sun Apr 30, 2006 11:21 am

Nice to see Delta pick him.

Btw we all know Brookwood is a way better school than Parkview. J/k

I know Jeff also, great kid. Small world, I didnt figure anyone on here knew about Lilburn, Ga which is were I live.
 
zmatt1
Posts: 52
Joined: Wed Jul 17, 2002 3:35 am

RE: DL Signs Sponsor Ship W/ Braves Rookie

Sun Apr 30, 2006 12:25 pm

He had better get his current .185 batting average up above the Mendoza line or he will be endorsing DL from some AAA farm club.

zmatt
 
Av8rDAL
Posts: 356
Joined: Sat Jan 10, 2004 1:41 am

RE: DL Signs Sponsor Ship W/ Braves Rookie

Mon May 01, 2006 3:37 am

Not a bad deal for Jeff, nice to see him giving back to the community and being a pretty good role model for the next generation of little-leaguers who will become our Major Leaguers.

I remember watching him play for Parkview as they beat my alma mater, Brookwood (c/o 2001), in the 2003 AAAAA State Championship football game. What a cold night that was, especially on the visitor's side of the stadium! And what an athlete- my neighbor Paul Snyder was the Scouting Director for the Braves and watched him play as early as 9th-10th grade.
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