I was given a copy of Monday's campus paper from Fresno State. In it was an ad for applications for College Marketing Rep positions with Allegiant for Fall Semester 2006. Application deadline is June 1.
I don't know what other colleges will be a part of the program in the fall. Any college students near Allegiant cities may want to contact the company at the address in the link below to see if your campus is being included.
The position develops promotions, coordinates events both on and off campus, markets the flights to students at the college, etc.
This is the press release from the start of the program in British Columbia for the BLI flights. More info about the program is in it.