mptpa
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NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 12:46 am

Why is the new NWA logo shows the compass on NE quadrant as opposed to NW quadrant on the starboard side?

It fits better on tail to show it in NE quad, but it beats the purpose and shows up transposed logo as opposed to the correct side?

Anyone, from NWA, knows why this was done?????

Disclaimer: This serves no purpose other than to clear my curiosity.
 
Braniff727
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 1:09 am

1. Consistency, the arrow always points to the front of the aircraft.
2. The "compass" is always pointing forward, never backward signifying NWA's commitment to the future and moving ahead.

Those are the only two I can remember from the roll out.
Climbing
 
BA787
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 1:11 am

Quoting Braniff727 (Reply 1):

Wow good memory  bigthumbsup 

Bit off topic but isn't the NWA livery gorgeous

Tom Big grin
 
MX757
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 1:52 am

Quoting BA787 (Reply 2):
Bit off topic but isn't the NWA livery gorgeous

Yeah it is nice. But everytime I see NWA on the fuselage I think of the eighties rap band "Nigazz With Attitudes".
Is it broke...? Yeah I'll fix it.
 
rikkus67
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 2:00 am

IMHO, I feel that the previous logo was the best that Northwest has had. I wish that NWA had kept the previous logo, with the current paintscheme. I think NWA partially missed the mark with the introduction of the new logo, although I understand the idea behind it.

The previous logo, with the triangle pointing towards the NW, and the intigration of both the triangle and the "N" to make the "W"...pure genious!
AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
 
mptpa
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 5:58 am

I agree with the compass pointing forward and signifying forward movement, etc. However, I do not agree that the main meaning of the logo which is NorthWest pointing Compass is gone on the starboard. Now it is just an arrow pointing forward. The triangle still would have had an apex ponting forward even though the compass pointer would have a vector pointing up/back if they put the correct version!!

I do agree with Rikkus67, the previous logo was ingenious. It would have looked smart and kept the meaning in the new paint scheme.
 
FI642
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 8:04 am

The old logo was best; it formed not just a compass point- but made the N a W.

I also think the whole tail on the DC-10's should have been painted red.
737MAX, Cool Planes for the Worlds Coolest Airline.
 
Ben330NWA
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 8:25 am

what I was told when I was still employed there was that the arrow pointing to the NE also signifies NWA as a global carrier, that it doesn't just fly to the northwest, but everywhere. they should've kept the old logo...and just modified the livery.
 
N766UA
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 8:44 am

Quoting BA787 (Reply 2):
Bit off topic but isn't the NWA livery gorgeous

Depends on the shade of silver. Alot of airplanes I see have an almost white tint and they look like total crap, especially with a more silver nosecone.
This Website Censors Me
 
ejmmsu
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 9:08 am

For some reason, the new livery tends to keep its silver color better on the DC-9.. and often the Airbii tend to fade and get the white tint for some reason.
"If the facts do not conform to the theory, they will have to be disposed of"
 
D L X
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 11:10 am

Quoting N766UA (Reply 8):
Depends on the shade of silver. Alot of airplanes I see have an almost white tint and they look like total crap, especially with a more silver nosecone.

I swear I've seen this color scheme with different tints on the various types. The 319s appear very silver colored and shiny metallic. The DC-9s appear to be more grey and lest metallic. The 747s appear very white. The 320s appear pearlish. Is this really all the same paint?

Quoting Ejmmsu (Reply 9):
Airbii

Airbii is not a word. If Airbus were Latin, the plural would be Airbi, with one 'i'.
 
N766UA
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 11:12 am

Quoting D L X (Reply 10):
Is this really all the same paint?

I agree with your distinctions. It cannot possibly be the same paint/painter.
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FlyDeltaJets
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 11:14 am

Quoting MX757 (Reply 3):
Yeah it is nice. But everytime I see NWA on the fuselage I think of the eighties rap band "Nigazz With Attitudes".

WHAT?
The only valid opinions are those based in facts
 
D L X
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 11:18 am

Quoting FlyDeltaJets (Reply 12):
WHAT?

Yeah. That's right.

Clearly the execs who made this decision to rebrand the airline NWA don't have kids that listen to rap.
 
navairjax
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 11:26 am

Quoting FlyDeltaJets (Reply 12):
WHAT?

Google NWA and see what comes up as the second site. That should answer your question.
 
EMBQA
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 11:33 am

Port - Starboard..... boats
Left - Right.... airplanes

Quoting N766UA (Reply 8):
Depends on the shade of silver. Alot of airplanes I see have an almost white tint and they look like total crap, especially with a more silver nosecone.

The color is actually Pearl White.....it's not Silver.

[Edited 2006-06-25 04:36:28]
"It's not the size of the dog in the fight, but the size of the fight in the dog"
 
FlyDeltaJets
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 11:47 am

Quoting D L X (Reply 13):



Quoting Navairjax (Reply 14):

I probably listen to more rap than the majority of people in this forum but NWA on the side of a plane in NW colors never put that image in my head.
The only valid opinions are those based in facts
 
D L X
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 11:53 am

Quoting EMBQA (Reply 15):
The color is actually Pearl White

Sorry for the plug but, really?


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D L X
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 12:00 pm

Quoting FlyDeltaJets (Reply 16):
I probably listen to more rap than the majority of people in this forum but NWA on the side of a plane in NW colors never put that image in my head.

Whenever I see or hear the letters NWA, I think the rap group. It's hard to think of the airline even when I see it on the side of the plane.
 
m404
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 12:07 pm

As for myself on this oft discussed thread I STILL think the N/E facing compass point was done simply in error no matter what anyone says while trying to justify it after the fact. I do like the story about NW going all directions though and want to be thought of that way. Anyone who needs to be told that however would never figure out that it was a compass in the first place. But then, from the standpoint of someone who has unloaded lots of newly painted acft, their is no way I will beleive any paint company would say they are all "pearl white" either.

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Alias1024
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 12:24 pm

Quoting D L X (Reply 18):
Whenever I see or hear the letters NWA, I think the rap group. It's hard to think of the airline even when I see it on the side of the plane.

 checkmark 
Everytime I see NWA on the side of the plane, I think the same thing. I remember laughing for about a full minute the first time I saw the new paint scheme. Somehow I doubt Northwest wants me to associate their airline with the controversy that was NWA. "F--- the police" probably isn't the image they were going for.

Back to the logo. It is the perfect symbol for a company in such disarray. A company called Northwest yet the compass points Northeast. Now I know why the airline is bankrupt. Management doesn't even know what direction the company is going. Again, not the image they wanted me to associate with their company.

The paintscheme definately looks better on the airbus. It makes the 747 look absolutely stupid, but the A-330 is beautiful.
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mptpa
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 5:00 pm

Quoting EMBQA (Reply 15):
Port - Starboard..... boats
Left - Right.... airplanes

I stand corrected. I deal with both and switch in sides of my brain.....
 
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Owleye
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 7:12 pm

This subject has been discussed before. First of all it is strange to name an American airline North West Airlines when the airline is based in the North East of this continent. Anyway from European perspective NWA is indeed based in the North West.

There is something to say about the flying direction in relation to reversable liveries. But often brands do not allow to reverse logo despite the flying direction. In my opinion a good logo should always be reversable. However in this case (NWA) it shouldn't have been possible. I think that was the biggest mistake NWA made with their livery 'upgrade'. Their former brand sign (even their complete master brand) was better. When you name your airline 'North West Airlines' don't let the pointer point to the North-East (like now the compass needle is pointing on the right side). From the other hand this new logo is correct (from American continent perspective) because on the right side the logo points precisely to the direction of NWA homebase. I understand with this livery upgrade the concerned design agency must have encountered this problem. But though it looks soo unprofessional and very confusing. This must not have been approved.

Regards,
OwlEye, http://www.liladesign.com


Look how very, very smart the former NWA logo was: it forms the N and at the same time the W, formed by the pointer which points to the North-West. How strange the new tail logos (in the background) are pointing to the North-East. How double, how confusing.


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Owleye
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 8:34 pm

And when you look at this particular webpage of NWA you can feel that NWA is feeling uncomfortable about their right side tailfin logo: all images a left side views....
http://www.nwa.com/corpinfo/upclose/photos/
 
mptpa
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 8:40 pm

Quoting OwlEye (Reply 22):
the airline is based in the North East of this continent

As a matter of fact, NWA is headquartered in Eagan, MN; and they had their origin flying in the Northwest US and the Orient (hence the previous name of Northwest Orient Airlines).

But I compleyely agree with your reversibility confusion, as I had the same sentiment which prompted my to ask the question in the first place.
 
EMBQA
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 9:21 pm

Quoting D L X (Reply 17):
Sorry for the plug but, really?

Really...!! It's Pearl White...
"It's not the size of the dog in the fight, but the size of the fight in the dog"
 
deltagator
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 9:50 pm

Quoting D L X (Reply 18):
Whenever I see or hear the letters NWA, I think the rap group. It's hard to think of the airline even when I see it on the side of the plane.

Well, they do have a hub in Detroit which is pretty ghetto. Perhaps they can offer expanded "A Bitch is a Bitch" service to LAX complete with spinner rims, Cristal champagne, and Hennessy Cognac. Upon leaving LAX they could play "Straight Outta Compton" when they takeoff.
"If you can't delight in the misery of others then you don't deserve to be a college football fan."
 
777way
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 10:05 pm

Quoting EMBQA (Reply 25):
Really...!! It's Pearl White...

Then what colour are Etihad and Air Dolomiti using? because theirs is actually Pearl White compared to NWA's more Silver metallic.

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[Edited 2006-06-25 15:21:57]
 
siromega
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 10:05 pm

Quoting DeltaGator (Reply 26):
Upon leaving LAX they could play "Straight Outta Compton" when they takeoff.

 rotfl 

Indeed too I associate NWA with the rap group and not the airline (I just think NW for the airline).
 
Dtw757
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 10:14 pm

Quoting DeltaGator (Reply 26):
Quoting D L X (Reply 18):
Whenever I see or hear the letters NWA, I think the rap group. It's hard to think of the airline even when I see it on the side of the plane.

Well, they do have a hub in Detroit which is pretty ghetto. Perhaps they can offer expanded "A Bitch is a Bitch" service to LAX complete with spinner rims, Cristal champagne, and Hennessy Cognac. Upon leaving LAX they could play "Straight Outta Compton" when they takeoff.

Well It appears Delta is targeting this clientelle and not NWA.


721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,346,388,146,CR2,7,
 
N801NW
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 10:20 pm

Somewhere on the web there is a story from one of the SF papers about irony and the Northwest livery change. Said a corporate spokewoman at the time, "We've always been known as NWA." I believe their intent was to change the perception, perhaps, of being a regional carrier to a national one.
 
deltagator
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 10:22 pm

Quoting DTW757 (Reply 29):
Well It appears Delta is targeting this clientelle and not NWA.

The Flash version of this one is much funnier since it has visual images of the idiotic hip hop crowd versus a bunch of planes.
"If you can't delight in the misery of others then you don't deserve to be a college football fan."
 
Dtw757
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 10:39 pm

Quoting DeltaGator (Reply 31):
The Flash version of this one is much funnier since it has visual images of the idiotic hip hop crowd versus a bunch of planes.

I know...LOL...I was looking for it but couldn't find it but yes I have to agree it is hillarious!
721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,346,388,146,CR2,7,
 
gregarious119
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RE: NWA Logo On Starboard Side Wrong?

Sun Jun 25, 2006 10:58 pm

Quoting DeltaGator (Reply 26):
Well, they do have a hub in Detroit which is pretty ghetto

Have you been to their "hub" in DTW in the last 3 years? First rate facility - there's nothing ghetto about it. Now that Concourse B and C are rebuilt and the new North Terminal on the way...the entire airport (hub and everyone else) have one of the best airports in the country.
 
backfire103
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 12:03 am

Quoting DeltaGator (Reply 31):
The Flash version of this one is much funnier since it has visual images of the idiotic hip hop crowd versus a bunch of planes.

Well after a search on google i found the flash version. http://hunderi.com/flash/Movies/7m.htm
I have to say both of them are hillarious.
 
Dtw757
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 12:16 am

Quoting EMBQA (Reply 15):
Port - Starboard..... boats
Left - Right.... airplanes

I dont understand this. Does this mean that Port and Starboard terms are not applied to aircraft?

Also, since we got off on a tangent with funny ghetto videos and such, here is a good one to listen to.

http://www.ebonicpersuit.com/media/e...onicairwayspre-flightchecklist.mp3
721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,346,388,146,CR2,7,
 
EMBQA
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 2:09 am

Quoting DTW757 (Reply 35):
I dont understand this. Does this mean that Port and Starboard terms are not applied to aircraft?

That is correct. Aviation does not use the terms Port and Startboard. Now I'm not saying no one uses it, it's just very-very rare and with 15 years in the business I've never once heard it used.

[Edited 2006-06-25 19:17:28]
"It's not the size of the dog in the fight, but the size of the fight in the dog"
 
AlexPorter
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 4:05 am

Quoting SirOmega (Reply 28):
Indeed too I associate NWA with the rap group and not the airline (I just think NW for the airline).

Another reason the rap reference may have been lost on corporate is that the news media in Minneapolis (and probably Detroit/Memphis as well) has used NWA as shorthand for Northwest for as long as I can remember. Many locals from the hub airports were calling Northwest NWA before the livery change altogether. The fact that the rap group and the airline shares and acronym is just coincidence - and Northwest far outdates the rap group anyway. And that same rap group were has-beens long before the livery change.
Last Flight: SCX701 MSP-PHX B738 8Jan2008
 
deltagator
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 6:18 am

Quoting Gregarious119 (Reply 33):
Have you been to their "hub" in DTW in the last 3 years?

Yes.

Quoting Gregarious119 (Reply 33):
First rate facility - there's nothing ghetto about it.

Perhaps my grammar was a bit off but I thought I was pretty clear about the city being ghetto. I know the McNamara Terminal is very nice though you might be able to say the Smith Terminal is ghetto.

Quoting AlexPorter (Reply 37):
that same rap group were has-beens long before the livery change.

While NWA may be no more you can't say Dr. Dre and Ice Cube are has-beens. Of course Easy E is dead and I haven't heard a peep out of MC Ren in quite some time.
"If you can't delight in the misery of others then you don't deserve to be a college football fan."
 
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JBo
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 7:32 am

Quoting OwlEye (Reply 22):
Look how very, very smart the former NWA logo was: it forms the N and at the same time the W, formed by the pointer which points to the North-West. How strange the new tail logos (in the background) are pointing to the North-East. How double, how confusing.

No it's not.

It's simply being reflected on the other side for consistency.

Why does everyone get their panties in a bunch over the compass pointing the wrong way when United's livery has the 'tulip' U pointing the other way on the other side just the same? Nobody complains about that.

Look at it this way: Think of the compass as a solid going through the entire tail, and on the right side of the plane, you're looking at the back side of it.

There? That work?

having the compass point the 'right' way on that side of the aircraft would ruin the overall design, and it wouldn't look right.

Don't get so hung up on the compass thing and just enjoy the livery for what it is.
I'd take the awe of understanding over the awe of ignorance any day.
 
D L X
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 7:35 am

Quoting AlexPorter (Reply 37):
Northwest far outdates the rap group anyway. And that same rap group were has-beens long before the livery change.

Northwest Airlines might far outdate the rap group, but NWA far outdates the airline's use of the letters.

And as far as "has-beens," I suppose they're in good company, since you can call other classics like Elvis, the Beatles, Prince, and pretty much anything Motown "has-beens" the same way.

Quoting AlexPorter (Reply 37):
Many locals from the hub airports were calling Northwest NWA before the livery change altogether.

Say what?
In Detroit, the only place you can see the letters "NWA" not referencing the rap group is on the planes. Not even on the terminal can you see the letters "NWA." It's the "Northwest WorldGateway."
 
rampkontroler
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 8:16 am

Quoting OwlEye (Reply 23):
And when you look at this particular webpage of NWA you can feel that NWA is feeling uncomfortable about their right side tailfin logo: all images a left side views....
http://www.nwa.com/corpinfo/upclose/...otos/

Thanks for the laugh! I've always hated the new logo for all the reasons stated, and others can defend it all they want...to each his own. But the fact that NW only shows the left side of their planes on their very own website just cinches it for me! Too funny!

!!T23WHTRON
 
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Owleye
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 2:01 pm

Quoting JBo (Reply 39):
It's simply being reflected on the other side for consistency.

True, consistency is very important for a brand, even for every brand. Also for the NWA brand symbol concerned that should have been the case. Yes, there is consistency in the aicraft paint design but there is NO consistency regarding the brand symbol.

First of all it is no compass point, a compass needle always head to the magnetic North. Anyway, i.m.o. the pointer in the brandsymbol of NWA MUST always point to the Northwest even for the right side tailfins, this to emphasize the brandname 'Northwest Airlines'. Pointing a pointer to the Northeast (on the righ side tailfins) looks very confusing.

Why does NWA show only leftside aircraft views on their photo gallery webpage http://www.nwa.com/corpinfo/upclose/photos/ ? I think that says more than enough... Though the average passenger might not care about this mishap. No offence to NWA but they better could change it.
 
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Owleye
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 7:53 pm

Quoting Braniff727 (Reply 1):
1. Consistency, the arrow always points to the front of the aircraft.
2. The "compass" is always pointing forward, never backward signifying NWA's commitment to the future and moving ahead.

I believe that was a smoke curtain for the public to justify the error they made.
 
D L X
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 8:44 pm

Quoting OwlEye (Reply 43):
I believe that was a smoke curtain for the public to justify the error they made.

Or, maybe it recognizes the reality that YOU CANNOT FIT a northwest pointing compass on the tail. That part of the compass is completely missing, in fact. So, on the right side of the plane, you would have one compass pointing in a different direction from the other if you didn't always point them forward.
 
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Owleye
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 9:06 pm

Quoting D L X (Reply 44):
Or, maybe it recognizes the reality that YOU CANNOT FIT a northwest pointing compass on the tail.

True, but then they should re-design the whole thing. Northwest is Northwest and not Northeast, right?
 
Braniff727
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 10:35 pm

Quoting OwlEye (Reply 43):
I believe that was a smoke curtain for the public to justify the error they made.

Or it could be that the average passenger flying Northwest couldn't care less about which "direction" the compass arrow is pointing on the right side of the aircraft and that the marketing company that came up with the design pitched it to NWA that way.

Either way I think the livery is an improvement to the previous. It looks better after a few years than the previous. I'll take the wrong direction compass any day over the red tail, pink top livery.
Climbing
 
Jano
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 11:17 pm

Quoting OwlEye (Reply 45):
True, but then they should re-design the whole thing. Northwest is Northwest and not Northeast, right?


[sarcams]
It's even worse. The USA flags on the starboard side of all USA registered aircraft are painted incorrectly with stars on the right side of the flag. What shall we do now? Is this the end of the world?
[sarcams end]

Let's see

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Photo © Adam Wright



I guess logos and flags are adjusted when painted on the starboard side.

[Edited 2006-06-26 16:17:57]
The Widget Air Line :)
 
iluv727s
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 11:25 pm

A logo that requires explanation is not a good logo.
A lack of planning on your behalf does not create an emergency on my behalf.
 
FoxBravo
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RE: NWA Logo On Starboard Side Wrong?

Mon Jun 26, 2006 11:31 pm

Quoting Jano (Reply 47):
I guess logos and flags are adjusted when painted on the starboard side.

You beat me to it--I was going to mention that it is perfectly correct for flags to be painted "backwards" on the right side of an aircraft, so why not the same for NWA's logo?

Besides, one could argue that the logo on the tail isn't necessarily pointing northwest or northeast at all--it's pointing whichever direction the aircraft happens to be heading at that moment!  Smile
Common sense is not so common. -Voltaire

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