From today 26 June, Freedom Air Limited has been re-named to ZEAL 320 Limited.
The change to ZEAL 320 Limited is a re-naming of the legal entity only, and reflects that the operation of all A320 Aircraft for Freedom Air and Air New Zealand flights will be conducted under the one Operating Certificate.
It is important to understand the Air New Zealand and Freedom Air customer brands are not affected by this change. Both brands will continue to coexist alongside each other, delivering their unique service offerings. Our passengers will experience very little change.
The Freedom Air website, branding, tickets and call centre all remain unchanged.
While Freedom Air Limited will be renamed ZEAL 320 Limited, it will assume all the rights and obligations of Freedom Air Limited.
Seems amazing to tie one's name to one aircraft type. Don't they have any long-term asset extension plan? - or will they change their name with the next plane type? I wonder how many other airlines call themselves along such reasoning?...A bit like calling one's airline Tasman 2006...ZEAL is a nice name, though - a shade of TEAL.
The whole point of the exercise is to have Zeal 320 operating the entire NZ and SJ A320 fleet, but on the Zeal 320 AOC. I don't know if many ground staff subscribe to the A vs B war. I personally am a Boeing fan, always have been and always will be.
From the publics point of view, the idea behind the name change is that people were getting too confused with the whole NZ flight operated by Freedom...
So change the company name to Zeal...hence NZ flight operated by Zeal.
Freedom flight operated by Zeal. No more confusion between NZ and SJ (Freedom)
Quoting Antskip (Reply 5): Seems amazing to tie one's name to one aircraft type. Don't they have any long-term asset extension plan? - or will they change their name with the next plane type?
Britannia Airways (now Thomsonfly) of the UK changed its name from Euravia to Britannia when it started operating the Bristol Britannia in 1964. It kept that name up until the TUI group re-branded it as Thomsonfly in 2005.